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E-Publishing
It focuses on:
• Introduction of publishing• Process and workflow of e-publishing• Global Market – India SWAT • Self Publishing : How to and Where• Future of e-publishing in India• Career opportunities in e-publishing
Way forward……….
Agenda
Publishing :
Publishing is The activity of putting information in the public arena, which includes document management. It is the process of accepting the authors work, refining the content, and making the document available to the readers.
e-Publishing :
The digital creation and distribution of electronic content, including printed materials, Image , text , music, video and software etc.
Publishing
Digital Publication Eco System
Publishing Magazines, Books, Comics etc.
Integration of Interactive Media like Voice, Video, Hyperlink etc.
Payment Methods and Various Subscription Offers.
Cross Platform and DRM Support.
Cloud based access mechanism.
Multilingual Support.
Direct and Indirect Ad Integration.
E-PublishingPublisher
Production Server
Internet Internet
Internet Internet
Internet
Author & Publish eBook
Import eBook / Magazine Metadata & Download eBook Formats Online web portal
Main Content ServerIndividual Books and Magazine
Application for each TitleReader
Apps Store
• You write your book.• Ensure your book is formatted correctly for the publisher. • Send manuscript to publisher or decide on where you would like to publish your e-book.• Develop a key word, search engine friendly book description for book. (less than 760 words and follow publisher’s guidelines)• Upload book to publisher, descriptions, author bio, cover of book, etc.• Start your promotions when it is available live for sale.
E-Publishing Process in brief
Self PublishingThe Internet makes it easier to offer your materials to a global audienceSelf publishing includes writing, publishing and marketing your materialsNewsletters are a popular medium for self publishing
Tips for Self-Publishing an ebook• It's going to be good and Quality product :• Create an arresting cover:• Price your e-book cheaply: • Avoid any outfits that don't let you set the price:• Marketing is all about creating awareness for your e-book:
You will market your e-published books similar to your typical book.
Press Releases (see my e-book!)Book Reviews
Blogs, websites, twitter, facebook , linkedin etc. Online Book signings if you are in print and book trailers for
the e-books…podcasts, blog interviews, youtube videos, etc. Print – postcards, etc.
Few words on Promoting
Several items to consider• Their distribution and marketing efforts or ability to sell to our target market. • Royalties or ‘your share’ of the sales.• What are the contract details? • Rights – do you still own your work? By using Apple software there is a question of ownership. By using an e-publishers ISBN rather than you own? • Accessibility and your ability to market the book? • If you are offering both print and e-book can they do both?• E-pub, PDF, Kindle formats offered?• What will be your cost to create?• And others depending on your circumstance.
Deciding on a Publisher
Amazon Kindle Direct Publishing (KDP)Smashwords BookBaby
Barnes & Noble's PubItLulu
BooktangoiBooks Author
ScribdIn sum
E-Publishers (small list)
Ebook Statics Updates• Ebook sales grew 177% last year.• 53% of those who buy eBook readers state that they now read more books than they did before. (This is a good thing, right?)• 51% of eReader owners increased their purchases of eBooks in the past year.• 176% Increase in US electronic-book sales in 2009.• 86% of eReader owners read on their device more than once a week.• 51% of eReader owners read on their device on a daily basis. (Wow!)• eReaders are now owned by 1 in 10 Americans. 12% of Americans plan to buy one within 6 months. (Another wow to me!)• The average Amazon customer buys 3.3x as many books after buying a Kindle than before they had one.• One out of five people who buy digital books from the Kindle store don’t own a Kindle device. (i.e., 20% of sales are on iPads, etc.)• iPad controls 16% of the eReader market and rising.• iPad sales are expected to be 15.6 million this year and 46 million next year.
Device Statics UpdatesInteresting demographics here:• iPad users: 65% male, 63% under 35, 39% make more than $80k.• Kindle users: 52% male, 47% under 35, 44% make more than $80k.• iPads and Kindles will be available through Best Buy, Staples, Target, Walmart (iPad only) and other retailers by year’s end.• 44% prefer Kindle on the iPad over the iBookstore.
Print-on-DemandPrint-on-Demand is a new method for printing books which allows books to be printed one at a time, or on demand. This method helps publishers from the process of doing a traditional print run of several thousand books at a time.
Custom printing will make every piece of content available in a few minutesBookstores and libraries could offer print on demand servicesPrint-on-demand could help prevent waste and reduce deforestation
Opportunities
•Cost and Revenue-Lower salaries-New Markets•Time & Distributing work 24x7•Resources & Pool of worldwide talent
Strengths
•Early Mover Advantage•India Brand•MultinationalAlliances•Balanced risk
Weaknesses
•Governance & Bureaucracy•Unpredictable infrastructure•Cultural/linguistic differences
Threats
•Emerging players•Unable to resolve differences
Global Market-India SWOT
E-publishing is another mode of publication having many advantages. E-publishing is a very broad term that includes a variety of different publishing models namely electronic books (ebooks), print-on-demand (POD), email publishing and web publishing services.
Cost of production is lower than print publishing
Smaller investment in inventory
Storage is much less expensive than physical book storage
Updating is easier and economical
Advantages of e-publishing
E-publishing is very broad and encompasses a variety of publishing patterns, such as eBooks, print-on-demand, email publishing, web publishing services, etc.
India is also known world-wide as a major book-publishing country. Having more than around 20,000 publishing entities producing content in more than 29 regional languages, India is a huge market for ePublishing.
The publishing industry has been witnessing a paradigm shift from print to digital publishing.
Peripheral IT and ITES companies has started working on it.
Technology will continue to drive evolution in the publishing industry.
Future of e-publishing
E-publishing needs
Graduates, post-graduates, doctorates with science, math and language background (English/German/French etc) to work at various positions as:
Editors, Proofreaders, Programmers, imaging experts, copy-editors, conversion specialists, quality Controllers etc.
As the industry is growing at faster pace it offers better prospects
Career
The skills you need to enter, stay in, and progress in the world of work. Fundamental Skills:
Communicate•read and understand information•write and speak so others pay attention and understand•listen and ask questions to understand•share information using information and communications technologies (e . g., voice, e-mail,c omputers)
Manage Information•locate, and organize information using appropriate technology Think & Solve Problems •assessSituations and identify problems•seek different pointsOf view and evaluate them based on facts•recognize the human, interpersonal, scientific dimensions of a problem•identify the root cause of a problem
Employability Skill
Personal Management Skills
Demonstrate Positive Attitudes & Behaviours•feel good about yourself and be confident•deal with people, problems with honesty, integrity and personal ethics
Be Adaptable•work in dependently or as apart of a team•be open and respond constructively to change•learn from your mistakes and accept feedback Learn Continuously•be willing to continuously learn and grow•plan for and achieve your learning goals
Employability Skill
Teamwork Skills
Work with Others•understand and work with in the dynamics of a group•be flexible: respect, be open to opinions and contributions of others•recognize and respect people’s diversity and perspectives
Employability Skill
