ENABLING THE TRANSITION FROM

PRINT TO DIGITAL

IN A SAFE AND END USER FRIENDLY ENVIRONMENT

Presented by Gedaliah Gurfein

November 8th, 2010 – Tel Aviv

Traditional Book, Magazine and Newspaper Publishers have spent years upon years building their empires.

Many of them had become so stuck in their ways that they refused to see the new wave coming – the Internet.

ePublishing, six years ago, was a myth that had come and failed.

But the future waits for no one…

Suddenly everything changed: iPad, Kindle, Nook, Sony Reader and many more eReaders are here and even more on the way!

ePublishing was back and here to stay. It promised the Publishers Shangri La

E-book content sales will top $500 million in the U.S. In the first three quarters of 2009 (through September), U.S. e-book content sales have more than doubled from a year ago: Wholesale revenues reported to the AAP for January through September 2009 top $109 million, compared with $52.4 million for all of 2008.

Death of the Book?

What Did the Publishers Fear?

Losing their profitsLosing their loyaltyLosing their marketLosing their content

The “Food” Chain

1/3 1/3 1/3

2/3

Losing their profits

Traffic Flow

Losing their loyalty and market

Where do you go to buy books?

Yesterday

Today

Theft

Losing their content

Answer: Enable the New Publishers

14

DRM

PermissionsUser authorizationProtect contentRecord usage

Contentmanagement

Import contentManage contentFull text search

1

User groups / individualsLogin / passwordIP addresses / IP range(s)Identify computer (single sign on)Control concurrent usage

Security

Authentication

2

E-Commerce

CustomersPermissionsProduct catalogOnline store

3

Distribution

Web applicationsMobiles devicesCD / DVDRSS channelsSEO

4

Monitoring

Event logPurchasesDashboardReports

5

Publishers – Content Owners

Sell Directly to the End User

Legal – Medical – Text Books – Magazines – Newspapers – Book – Journals – Data – etc.

The NEW Sales Paradigm Shift

Old Approach: Review inventory to see what sells.

New Approach: Know each customer – what does s/he like to read? Offer specific discounts as rewards. Send sample chapters. Sell subscriptions or volume sales. Send books for certain amount of time as teaser or real sale.

Create Your Own Book On-the-Fly!

Publisher’s Become Happy Campers

Thank You! GedaliahCOOCDI Systems, Ltd.www.cdisys.com