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Learning Objectives Approaches to B2C eCommerce B2B Models Performance Metrics
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Digital Marketing (DMK 201)Presented by
Ryan Busch
Available for Credit from Piccolo International University 480-398-7000 | [email protected] | Enroll Now!
Introductions
• About Me• About PIU• About these Lectures
Available for Credit from Piccolo International University 480-398-7000 | [email protected] | Enroll Now!
eCommerce
Lecture 6 of 8
Available for Credit from Piccolo International University 480-398-7000 | [email protected] | Enroll Now!
Recap from Lecture 5
• 4Ps• Digital increases velocity and dialogue
Available for Credit from Piccolo International University 480-398-7000 | [email protected] | Enroll Now!
Lecture 6
Learning Objectives1. Approaches to B2C eCommerce2. B2B Models3. Performance Metrics
Available for Credit from Piccolo International University 480-398-7000 | [email protected] | Enroll Now!
B2C
• Selling to Consumers• Expectations– Logistics– Information Security– Timeliness– Availability– Convenience– Service
Available for Credit from Piccolo International University 480-398-7000 | [email protected] | Enroll Now!
B2B
• Business to Business is broad– Includes…• Government• Industry• Resellers
• Development Phases– Purpose of B2B interactions– Presence as an element of commerce
Available for Credit from Piccolo International University 480-398-7000 | [email protected] | Enroll Now!
Metrics
• Performance Management/Measurement– Web Analytics• Traffic• Referrals• Clickstreams• Etc…
Available for Credit from Piccolo International University 480-398-7000 | [email protected] | Enroll Now!
Performance Management System
• Stage 1: Creating• Stage 2: Defining Metrics– Macro = Effectiveness = Strategic– Micro = Efficiencies = Tactical
• Stage 3: Collecting Information
Available for Credit from Piccolo International University 480-398-7000 | [email protected] | Enroll Now!
Wrap-Up
• B2C• B2B• Metrics• Next Week…– Importance of Site Planning– Site Usability
Available for Credit from Piccolo International University 480-398-7000 | [email protected] | Enroll Now!