Digitally Printed Textiles - A India Perspective

© 2014, Inkjet Forum India

Digitally Printed Textiles – A India perspective

Aditya Chandavarkar Founder & CEO

Inkjet Forum India



Presentation Structure Indian Textile Industry DTP in India Challenges/Opportunities Conclusions About us



3

Indian Textile Industry



65%

35%

14%Industria

l Producti

on

12%Exports

27%Foreign Exchange Earning

Contributes

2nd Largest Exporter

$ 223 bn

11% CAGR

Projected 2021

Source: Technopak

=



Advantages

Manufacturing Flexibility

Multi-Fibre Raw Material Capability

Product Development/Design

Industry Competition – Promotes Innovation

Favorable Government Policies



Integrated Textile Setup

India is amongst the few countries in the world which have presence across the textile value chain.



Favourable Market Demand Source: ET Retail



DTP in IndiaEstimates of Market Size

Market Segmentation



Market Size

* Ink Consumption Average: 10 – 12 gm/lmAnnual Ink Consumption

~ $ 250 mn500 - 6000

lm/day

~ 51 million

meters



Printer Installed Base Estimate

??



OEM’s in India



Ink Scenario in India

Ink Price 93 %

Volume 150% (in last 4 years)



Source: MS Orange # Figures are based on Production level printers

Market Share – Print-heads



Market Segmentation

Home Textiles Others Apparel/Fashion

Carpets

Flags & BannersSignageT-shirt

Valve-jet technology

DTP in India

72% 15% 10% 3%

~ $ 250 mn



Digitally printed Ethnic wear

Apparel/Fashion



16

Saree

Salwar Kameez



Ethnic wear = 70% of women’s wear market in India

Market value of $ 10.82 billion



Vishal Fashions | Surat

Technology:

Early adopter of industrial scale digital textile printing with Osiris.

Products Manufactured:Indian ethnic wear, Fabrics



Digitally Printed Home Textiles make up 10 % of total digital textile landscape in India.

Home Textile



Leading Home Textile Companies

$ 2 bn

$ 130 mn$ 270 mn$ 271 mn

$ 343 mn$ 350 mn$ 548 bn

$ 594 mn$ 670 mn



Snapshot – Home Textiles in India



First Home Textile manufacturer to have a fully functional digital printing setup in India.

Digital Printed Output: 1.2 – 1.5 million lm/year

Products Manufactured:Curtains, Bed Linen, Upholstery,

Technology:



Technology Clients

US $75 million and it exports to regions across the world like North America, Europe, Australia, Japan and East Asia.

Digital Printed Output: 0.7 – 0.9 million lm/year

Products Manufactured:Cushions, Curtains, Kitchen,Table Linen & Throws



Kabadi Shankarsa & Co.

Digital Printed Output: 35% of Total Production

Products Manufactured:Cushion Covers, Curtains, Kitchen,Table Linen & Scarfs.

Technology Clients



Challenges / Opportunities



Challenges Understanding of the DTP cost model/Marketing

Strategy.

Training & Knowledge of technology.

Confidence in Technology Consistency in Pre/Post-Treatment of Fabrics.

Lack of options of Pigment Technology (Home Textile)



Interest in domestic markets for modern designs

Perfect vehicle for small/mid sized companies.

Lower product life cycle cost.

Design Combinations – Traditional Indian Art + Digital

Reduces impact on environment.

Opportunties



Exploring E-commerce

E-commerce in India will grow @ 75%

over the next decade, and likely to

reach US$ 60-75 Billion by 2020.

88% growth in 2013 and industry pegged at $ 16 billion

Lower costs for expansion to reach out to customers in smaller citiies.

Source: Assocham, eBay census



Conclusions



India has potential to utilise inherent strengths in textile industry to become a leader in digital

textile printing

Training and Technical/Application Support will be major catalysts for this growth

Business’s need to re-think marketing and branding

strategies.



31

Aditya ChandavakarFounder & CEOInkjet Forum India

+91 9869441285

[email protected]

@inkjet_india

www.inkjetforumindia.com

Get in touch !

Education

Digitally Printed Textiles - A India Perspective