Benchmarking

DIGITALin the culture sector

A Collections Trust presentation. July 2013

@NickPoole1www.collectionslink.org.uk/discover/sustaining-digital

www.slideshare.net/nickpoole

SUPPORTING:

DIGITAL DEVELOPMENT

INNOVATION

CREATIVITY

SUSTAINABILITY

FOR THE CULTURE SECTOR

DELOITTE WILL CHARGE YOU

£10,000

for this presentation (probably)

Benchmarking

WHYBENCHMARK?

CELEBRATE SUCCESSES

IDENTIFY WEAKNESSES

ADVOCATE FOR FUNDING

BRING PEOPLE WITH YOU

BE MORE STRATEGIC/HOLISTIC

A ‘Digital Journey’ (sorry!)

Get startedGet started Find where you are

Find where you are Quick WinsQuick Wins Promote

yourself onlinePromote

yourself online

Open up collections

online

Open up collections

online

Create great content

Create great content

Think about Systems

Think about Systems

Generate income

Generate income

Social MediaSocial Media Participation & Engagement

Participation & Engagement Digital AssetsDigital Assets Digital

CopyrightDigital

Copyright

Measure Success

Measure Success

Sustainable Digital Content

Sustainable Digital Content

The Technical Stuff

The Technical Stuff

Plan for the Future!

Plan for the Future!

A DIGITALLY-LITERATE WORKFORCE

DISEMPOWERED

BY THEIR ORGANISATION’S DIGITAL STRATEGY

Collections Trust/SHARE Museums East Research ‘Attitudes to and Perceptions of Technology in Museums”

Collections Trust/SHARE Museums East Research ‘Attitudes to and Perceptions of Technology in Museums”

Collections Trust/SHARE Museums East Research ‘Attitudes to and Perceptions of Technology in Museums”

Collections Trust/SHARE Museums East Research ‘Attitudes to and Perceptions of Technology in Museums”

“The digital agenda and its link to access for collections is not being incorporated into organisation wide strategies, or through the development of individual digital strategies.”

“Engagement with digital media is not written into job descriptions or project development and it should be.”

“The lack of expertise, skills and knowledge within the workforce means that developments in this area are often left to one or two key people who have a personal interest.”

“There is a lack of knowledge of how to measure or evaluate impact of some aspects of digital media, for example, not knowing how to use simple tools of evaluation i.e. Google analytics.”

“Issues relating to copyright are a barrier to developing use with collections; a lack of knowledge and understanding paralyses staff from developing solutions.”

“It needs to be an interwoven aspect of museum work, not an add-on. I believe technology can help us to repurpose content, so that we might create something once, but use it in lots of different ways.”

DIGITAL HAS TO BECOME

CORE BUSINESS

(but we’re not quite there yet)

USING

RANGE STATEMENTS(because range statements are COOL)

Digital Strategy0. No plan or strategy in place

1. There is a plan, but it doesn’t mention digital

2. There is a plan, which mentions digital, but not in an integral way & is not reviewed

3. There is a plan which is regularly reviewed & integrates digital

4.There is a plan which is regularly reviewed, integrates digital into core activity & is owned by at least one senior stakeholder

5. The organisation has a strategic plan/mission in place which integrates the use of digital technologies to support core delivery. • The digital elements of the plan are owned and championed at a senior (Board & management) level and supported by appropriate budgets.• Digital technologies are embedded across all teams/departments• Digital delivery and engagement through technology are embedded within the organisation’s performance framework. • The strategic plan is regularly reviewed and updated.

Content delivery0. The organisation does not publish or share digital content

1.The organisation makes digital media available via its own website under T&C

2.Some media made available to 3rd parties under license (eg. apps, websites)

3.Media is licensed for re-use under CC or equivalent, organisation proactively encourages 3rd party re-use

4.Media is made available for re-use as above via a closed channel (eg. keyed API)

5.Media is made freely available for commercial & non-commercial re-use via an open channel (eg. well-documented open API)

WHAT DO WE KNOW

SO FAR?

• Photos are the most commonly-digitised format

• 83% of cultural heritage institutions have a digital collection

• c20% of collections have been digitised (c57% still to do)

• 50%+ collect born digital materials;

• 34% of institutions have a digitisation strategy;

• 24% have a written digital preservation strategy

• 85% use stats to monitor use of digital collections;

• 3.3% (avg) of paid staff working full time on digitisation.

http://www.enumerate.eu/fileadmin/ENUMERATE/documents/ENUMERATE-Digitisation-Survey-2012.pdf

DIGITAL TAKES TIME & NEEDS TO BE

NURTURED(AND CELEBRATED ALONG THE WAY)

SOME OTHER

IMPORTANTDEVELOPMENTS....

A NEW FREE GUIDE TO INTEGRATING DIGITAL ASSETS INTO YOUR COLLECTIONS MANAGEMENT USING

SPECTRUM

A NEW CROSS-PLATFORM

MOBILE APPFOR MUSEUMS & COLLECTIONS

ROLLED OUT IN PARTNERSHIP AS PART OF

HIDDEN TREASURES 2013www.facebook.com/

hiddentreasures2013

@NickPoole1www.collectionslink.org.uk/discover/sustaining-digital

www.slideshare.net/nickpoole