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Online Engagement Tools
The Digital Community Programme
Session 2
eZines Blogs
& Forums In action..
eZines• Spam act 2003
• You can’t send emails without first gaining the recipients permission face a £5000 fine in the UK (Prison in Italy!)
• You must provide an unsubscribe button
• List building methods• Data cleaning - ask for permission to contact• Contacts on social media sites• Data capture on your website with checkbox for marketing contact
• Good CRM system
Customer Relationship Management Systems
• What type of information do you need to capture?• Simple systems • Excel Spreadsheet• Outlook address book
• Complex Systems• Access Databases• Microsoft CRM • Goldmine Can integrate with eZines to record contact...
eZines
• Mailchimp – www.mailchimp.comFree for up to 2000 subscribersPost ezine to Social media sites when sending to subscribers
• Constantcontact– www.constantcontact.comFree for first 60 days $12 per month for up to 500 users
• iContact – www.icontact.com
£6.40 per month for up to 500 users
eZine tips • Start with a script• Type as you would speak to your audience– Keep it human!
• Keep it relevant, • Spell check!• Keep learning, encourage your clients to suggest content• Test your content and monitor opens and click-thru’s.. • Consistency is it monthly or quarterly?
Blogging Sites
• www.wordpress.com• www.blogspot.com• Plug-ins for your website
Blogging Tips
• Read other blogs• Get the most passionate person in your org to write it..• Post consistently (weekly/bi-weekly/monthly)• Have an RSS feed• Have comments, encourage and respond to them!
Blogging Examples
• http://bloom-parentingkidswithdisabilities.blogspot.com/• http://blog.salvationarmyusa.org/• http://www.myowneyes.org/
Forums
Bespoke ForumsPublic Forums
Bespoke forums
Paid software– https://www.vbulletin.com/
Free software– http://www.phpbb.com/
Tips for starting a bespoke forum• Do you really need your own forum?• Do you have the resources to manage it?• Easy to access, easy to use, and come with "visitor- friendly" features• Interesting with a good number topics• Search engine friendly• A clear list of rules, a disclaimer, and most of all, good solid
moderation. • Promotion to encourage subscribers• Take an active interest and respond to posts • Encourage contributors• Hosting is reliable!