September 4, 2014

Today:1)Icebreaker2)Logo Assignment3)Logo readings4)First Photoshop Activity5)Homework

Icebreaker:

Going with today’s theme, please give your name and your favorite logo.

Just a quick blog reminder:1)Your first reading response is due tonight. It’s over the readings from last week.2)You have one research blog post due this week, and 2 every week from here on.

The point of rhetorical analysis

is merely to read with understanding.

(p. 320)

The Logo Redesign:For the final submission, you should upload

a completed, colored logo with a written memo of approximately 500 words explaining your

choices. You will also submit with this project a shorter, 200 word or less, cover letter to the

team “selling” your new logo and mascot.

…you really want to think about is why the current logo is problematic. Remember those elements of rhetorical analysis we talked about last class.So here are a few looks at the main logo, the logo in action, and some of the Redskins secondary logos.

Logo: a distinctive symbol of a company,

object, publication, person, service or idea.

And a reminder…

ethos.

pathos.

logos.

kairos.

style.

audience.

purpose.

context.

metaphor.

story.

delivery.

culture.

transition. Logo readings!The 10 rules…

1) Answer who, what and why.

2) Identify, don’t explain.

3) Understand limitations.

4) Be seductive.

5) Make mnemonic value

6) Pose a question.

7) Design for longevity.

8) Make the logo the foundation of a system.

9) Design for a variety of media.

10) Be strong.

Transition: Photoshop Activity

You should have:1)A movie poster

2)Your photo

Watch my example, then try it!

For Tuesday: Read: Wysocki (x2), Benjamin and Kress.

Remember your memes are due Tuesday!!