Digital Marketing Training Program

Class 1

What is Marketing?

Why do we do it ?

Market Research

Traditional Marketing

What is Marketing ?

What is Marketing ?

the action or business of promoting and selling products or services, including market research and advertising.

Why do we do it ?

Why do we do it ?

To achieve business goals

Market Research

Market ResearchMarket research exists to guide your business decisions by giving you insight into your market, your competitors, your products, your marketing and your customers. By enabling you to make informed choices, market research will help you to develop a successful marketing strategy.Market research helps you to reduce risks by getting product, price and promotion right from the outset. It also helps you focus your resources where they will be most effective.

Marketing Strategy

Marketing Strategy

Traditional Marketing

Traditional Marketing

refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers and newspaper print ads.

What is HTTP ?

What is HTTP ?

Hyper Text Transffer ProtocolU can connect computer all over the world via set of document with the help of http

Problem Solved – Digital Marketing

We can track record of data & traffic with the help of digital marketing

Anyone can engage with digital marketing depend on budgut

Now its serious

FB : 1 billion users in which 1 million + advertisers3 million + advertisers on google - $ 66B in 2014(Revenue)Amazon $ 89 billion for 2014 , eBay $ 18 billionIn UK today more spent on digital marketing then TV81% of all retail sales made/influnced by internet88% business research & find suppliers on webNot digital marketing,its marketing in digital world

Always on internetMultiple devices

Mobile is the center of the multi device internet50% + internet connection made through mobileThat means always on personal & social truly measurable internet at point of sale – direct or indirect responsive design

Social mediaMobile phone social network users :-

2011 – 39.6%2012 – 53.8%2013 - 61.1%2014 - 69.4%2015 - 75.9%

2016 – 82%2017 – 88%

Why Social Media ?

Marketing your online assestsIts not about your brandAdd valueBe unique – don’t try to be something you are notBe a disrupter – wherever you seat in class just be smarter & uniqueChoose a channel you can compete in and focuswin trust

Online Marketing Communications Mix

Email MarketingSEO (Search Engine Optimization)PPC/AdwordSocial MediaReputationDisplay AdvertisingMobile messgingContent MarketingAnylyticsDesign & Development

Designing for coversions – What ?

Good looks don’t equal to good design What does this sites belongs to/owner do? What is its purpose ?

We need good design for conversion

Designing for coversions – Where?

Best sides of webpage to have your lead registration buttons ?

Right ?Left ?Middle ?Top of Page ?Bottom of Page ?

Designing for coversions – Where?

Best sides of webpage to have your lead registration buttons ?

It should be in right hand side Because eyes goes automaticaly in the right

Designing for coversions – Colour?

Best colour of a purchase call to action button ?

Blue ?Green ?Red ?Orange ?Yellow ? Black ? White ? Brown ?

Designing for coversions – Colour?

Best colour of a purchase call to action button ?

It Should be orange - Social cycology

Paypal use orange colour

Note : when you use orange backgroud in website then don’t use orange button colour

There is no luck in digital marketingIts all about what you do & how you do it

K : KeepE : EducatingY : Yourself

The End