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Adarsh Thampy
Founder, Conversionchamp.com
Content Marketing, Jombay.com
Content Marketing
Brands that use content marketing
Case Study: Jombay.com
Leverage Content Marketing
Q&A
Test Domain: Registered on Dec 26th
Aim: To measure effectiveness of content marketing
Effort Taken: 15 high quality articles, 5 guest posts on PR 2-PR 4 sites, 1 Press Release, 5 blog comments
“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.”- Copyblogger
“We were able to launch KISSmetrics and get over 100,000 monthly organic visitors in less than a year, just through blogging and creating infographics.”- Neil Patel
Buffer App Grew To 70,000+ Users With A Solid Product & Content Marketing
“Mint owes much of its user adoption and brand success to its aggressively intelligent content strategy.”- Mashable.com
More than 8750 questions have been answered!
Zero Advertisements! Traffic from SEO and Social Media…
Started Content Marketing
Image Credit: Flickr
Photo Credit: Flickr
Audience Persona
Value
DemographicHangouts
Forget the Hard Sell
Forget the Hard Sell
Think Pre-Sell!
Photo Credit: gremln
Photo Credit: roystoncartoons
Photo Credit: nicholsoncartoons
Photo Credit: Cognician
Photo Credit: Nike
…Where Your Target Audience Hangs Out
“Content marketing is the only marketing
left”- Seth Godin
User acquisition cost via traditional marketing methods: Rs. 9150
Data for my first startup- a niche real estate portal for my city
Total Advertising Spend: Rs. 27500Leads: 3
Cost Per Conversion: 9166
Then I Tried Content Marketing + Adwords PPC…
Then I Tried Content Marketing + Adwords PPC…
Total Advertising Spend: Rs. 6000Leads: 13
Cost Per Conversion: 461.53
New User acquisition cost via PPC + Content Marketing: Rs. 500
Photo Credit: DreamsTime
Credits: 2013 B2C Content Marketing Benchmarks–North America: Content Marketing Institute/MarketingProfs
36% B2B marketers and 32% B2C marketers believe they are “effective” or “very effective” at content marketing
Cartoon Credit: Tom
Photo Credit: BlogSpot
Image Credit: Huffington Post
Web: www.conversionchamp.comTwitter: @conversionchampEmail: [email protected]