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Building your professional digital profile
@lisaharris24th September 2015
Building a professional digital profile
• how we can proactively manage our digital experiences for:– effective learning in a world where we are
increasingly swamped with data.– showcasing our knowledge and building our networks
to “stand out from the crowd” – enhancing employment prospects or a setting up a new business
– promoting “digital citizenship” – for example by behaving responsibly online or raising awareness of and supporting good causes.
Finding me online
About.meTwitterLinkedInSlideshareWeb Science InstituteSouthampton Business School
“Life
-wid
e” a
nd “
life-
long
” le
arni
ng
Contacts
Experts
Teachers
Classmates Friends
Family
Coworkers
Synchronous Communication
Mobile Texting
Video Conferencing
Microbloging
Instant Messaging
RSS
WikisBlogs
Subscriptions readers
Podcasts
Social Bookmarking
Social Networks
Information ManagementLibrary/
Texts
Open CourseWare
Evaluating Resources
Scholarly Works
Locating Experts
Wendy Drexler (2008)
Digital Literacy• “Digital literacy is the ability to locate, organise, understand,
evaluate, and analyse information using digital technology. It involves a working knowledge of current tools and an understanding of how they can be used”
• “The active management of online activities such as collaboration, networking , content creation and curation in order to “stand out from the crowd” in today’s job market”
• “an ability to respond positively to change”• “How we can best live, learn and work in an increasingly
digital society”
Watch our video
Digital Capabilities (JISC 2015)
https://www.jisc.ac.uk/rd/projects/building-digital-capability
Scope of digital literacy: information management
• Finding, managing, evaluating and curating information – how do we manage the sheer volume of search
results we might get? – How do we recognise a trusted source? – How do we curate relevant materials from
different sources and formats to meet a specific need, for example in addressing an assignment question.
Scope of digital literacy: creating materials
• How do we create new materials in written, visual and audio formats?
• What role can a reflective blog play in our learning journeys?
• How can its impact be enhanced with images or video?
Scope of digital literacy: effective communication
• How can we use tools such as twitter to communicate, collaborate and participate in online communities – building our own networks and contributing to the work of others, potentially on a global basis?
Scope of Digital Literacy: identity and behaviour
• Safety and security – managing passwords, privacy, access and tagging
• Managing the boundaries between the personal and the professional
• Digital citizenship – charitable fundraising, paying it forward, activism
According to the British Computer Society…
Employers increasingly require validation of digital literacy skills and employability can depend on it.
Why is Digital Literacy important to employers and employees?
• Digital literacy is required in 77% of all employment• Digital literacy is expected to be required in 90% of all employment
by 2015• Employability for graduates increasingly requires a broad range of
digital literacy skills• Employers expect graduates to be able to communicate using
digital media”(http://www.bcs.org/category/17854)
So what are employers doing?
• According to a recent study by Jobvite – 92% of recruiters use social media in the hiring process– 80% had been positively influenced by a candidate’s professional
social network profile– 78% had been negatively influenced towards a candidate’s
inappropriate use of social media• The best candidates might not be actively looking for a new
job (up to 90% of the workforce) • Social media can identify the best talent , encourage
conversation and build relationships with them • Enables recruiters to promote their company as “a great
place to work”
Why should you care?A standard CV is no longer sufficient to stand out from the crowd in a global and rapidly evolving job market.
“We are currently preparing students for jobs that don’t yet exist, using technologies that haven’t been invented, in order to solve problems we don’t even know are problems yet.”- Karl Fisch, “Did You Know”
http://www.youtube.com/watch?v=YmwwrGV_aiE
So what should job seekers do?
• Recognise that building an online personal brand is now a critical aspect of career development
• It boosts our reputation and gives us new skills in communication, creativity and reflective thinking.
• The information we display on social networks should actively encourage rather than discourage potential employers
• Don’t “opt out” - finding NOTHING about a person on a Google search creates a negative impression too
Dare you Google yourself...?
www.employadam.com
• The original video• Why it works• The follow up video
UOSM2033/UOSM2008
Setting up your blog
• You may have your own already that you wish to use• You can use a major free platform like wordpress.com • You can use the University’s blog.soton service
(University branded Wordpress blogs available through iSolutions)
• Some good examples: – Chris Phethean’s PhD progress blog– Andy Sugden’s and Catherine Hunt’s curriculum
innovation module blogs
Blogs: pulling it all together• Use the blog framework as a central point pulling in your other
social media content:
– Tweets – Flickr – LinkedIn – Vimeo - Slideshare – Pinterest - Soundcloud - YouTube
• You can also embed other social media within individual blog posts• Video is increasingly important, especially authentic user
generated content• Provide sharing buttons • These activities provide a regular supply of “googlejuice” to the
blog
Google likes blogging
• Social media interaction with digital content is the *biggest influence* on its search visibility:
1. Facebook shares2. Facebook comments3. Facebook likes4. Tweets
• Hootsuite blogpost• Advice from Social Media Strategist
Digital Champions
Sam Su
Oliver Bills
Marina Sakipi
Panos Grimanellis
George Georgiev
Hamed Ayhan
Hamed
Ayhan
Farnoosh Berahman
Manish Pathak
Ivan Melendez
Ahmed Abulaila
Lucy Braiden
Alessia Fiochi
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DigiChamps: Flo Broderick
• Took Digital Marketing and CI modules, learned interviewing skills and video editing
• Helped out in a big way at Digital Media Europe • Masterminded student contribution to
Digital Literacies Conference • Provided student perspective on our research into
online learning MOOC filming in Portus• Now in Madrid working for Telefonica Digital
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Digichamps: Ivan Melendez
• KISM MSc @ Southampton 2012• Helped out with employability workshops and
university events• Now working for Hootsuite in Vancouver• Read Ivan’s story
Joining the Digichamps• More information:
– Digichamps Blog– Facebook Group– What do the Digichamps do? (video)
• Digichamps help staff and students with educational applications of new technologies, build professional online profiles, and manage social media for live events.
• Students from all University Faculties & all levels of study • Send a note to Lisa explaining why you would like to join the
Digichamps and highlighting the skills you offer / would like to develop
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