This is the template that I used to create the digipak. It was available through college

and it made it easier to produce the digipak as it showed the size of each panel, but

also the placement of the discs. This was the bottom layer of the digipak as it meant

that it was visible when I wanted it to be, but when the layers above were visible you

could not see the template.

To start with, I added black squares inside the panels which were going to be black. I

kept the boxes a little smaller than they should have been, just so I could see the

template. This was because I had just started producing the digipak, and I wanted to

make sure that everything was going in the right place.

To add the images into the digipak, I first had to open the image in Photoshop,

and then edit it in the window. As we wanted the digipak to be black and white, I

selected the Colour Replacement Tool to change the image black and white. As

you can see from the images above, this process meant that I could change the

colour in the image to whatever colour I wanted, in this case black, to make the

image look more monochrome.

When I had finished colouring the images, I added them to their places on the

digipak. This was a basic edit, as we had not 100% decided how the images would

look on the digipak. As you will see in later screenshots, we decided that it would

look best if the images were in black and white. We also decided to change the front

cover image.

When adding the images to the digipak, I decided to use the visibility tool to hide the

black background of the digipak. This was because I wanted to make sure that I had

placed the images in the correct place, and for me, using a white background makes it

easier. As you can see, I also created the three bars, which is the Paramore logo,

however altered it slightly from the original design as otherwise we would not have

had enough images to create the full bars logo.

I also added the default text in the places we wanted the album name and title to be,

just so I could make sure that the image was placed correctly.

To make the images in the bars relate to the main images on the front of the digipak, I

decided it would be best to change them black and white. To do this I had to select

the image, select the image option on the tool bar, and adjust the image to black and

white. This meant that the images were similar to those on the front, giving the

digipak a sense of professionalism and continuity.

As I have previously mentioned, we decided that we would create the

Paramore bars logo in our digipak as this is what would show that it was

a Paramore album. It has been one of the main Paramore aspects since

around 2011, so including it in this digipak was important as it is a

convention of Paramore themselves. Making the images more of a black

and white colour also references the first group of singles that paramore

created with the inception of this logo.

Paramore Singles Club- released in 2011

As I used a lot of images to create the

three bars, I had to make sure I knew

what photo was where. This is why I

colour coded the layers, and as you

can see, at the bottom of the layers list

I have named each layer so I know

whereabouts the image is. This means

it was easier for me to select the

image, but also if anything needed to

be changed I could easily do that.

I also linked each bar’s layers, so that

they could be moved together, saving

time. It also means that when the

images are moved, they are all in line.

I did not just colour code the bars

images, I made sure to colour code

every aspect of the digipak as it meant

I could easily find which layer I wanted

to edit. I also made sure to name each

layer, so that it was even easier to find.

To create synergy within the products we had created, we decided that it would be best to make

the band name and album title the same as that of the magazine advertisement. To do this, we

used the Paramore font, however rotated it slightly so that it was on a slant. This is exactly the

same as that on the magazine advertisement, so creates a link between the two products. Using a

black and white/grayscale colour scheme also links the two products to the music video, as that

also has black and white aspects.

This means that each product links to each other, and those who view the products can

distinguish the motifs between the three products.

as you can see, we decided that it would be best to change the image on the front of the digipak, to that which was used for the advertisement. This meant that there was a link within the digipak and the advertisement, but also to the music video as there is an as- live aspect within. Also, as I thought the album should be a live one, the image of the amp links in with the live aspect, as the band would need this to play live.

Here is the completed digipak. As you can see, all of the images are in black and white,

and we have changed the front cover image. This is because it created synergy within

all of the media products created.

Adding the grey background to the discs also broke up the impact having an all black

background would have, and also makes it easy to distinguish where the discs are

held.

Including the CD/ DVD text on the discs makes sure that you can easily work out which

disc is which, which can often be difficult if there are two discs that look identical.

As previously stated, including the band’s

bars logo was important as it is one of the

conventions of the Paramore name. This

logo is constantly used, for example in the

singles club box set, but also on their

stage set ups. Each member of the band

also has it tattooed on their arm, so

therefore the logo hold great importance

to both the band and their fans.

The three bars represent the three

members of the band, created by the

band themselves when two of the

founding members, Josh and Zac Farro,

left the band in 2010. the bars represent a

new era for Paramore, as the departure of

the two brothers meant that the band had

to take a moment to discuss where the

band was going to go after that.

The bars logo has also been a

predominant feature in merchandise, and

perhaps the logo is considered one of the

most important aspects when designing

the merchandise available for fans.

The impact the band have had on fans is

shown by fan tattoos, which mostly

consist of this logo.

This meant that for the

product to look

like an authentic

Paramore product, it

had to include the logo

in some shape or form.

This is why the logo is

included in the centre of

the digipak, as this is

the central aspect of the

product, and the logo is

considered a central

aspect of the band.

The Paramore font is also an

incredibly important feature for a

Paramore product. The font was

used on the band’s self titled

album, the first album released

after the departure of the Farro

brothers. This marked the

comeback of the band, the new

era of Paramore had started. The

font also includes the bars, with

the E of PARAMORE being simply

three lines.

The importance of this is shown

on the band’s website,

Paramore.net, as members of the

website have a default icon of the

letter E.

The Paramore box is also an

important aspect of the live shows,

as this is constantly used by

Hayley, with her standing on the

box. This also holds her

microphones, but also the spare

mic which is used by one fan

every show. This highlights the

box’s importance to fans, and the

font is included on this box.

The monochrome colour scheme

has also been used by the band,

yet again in the Singles Club. As

you can see from the image, the

bars are prominent in the

package, however the only

colours used are black and white,

even in the images. This has

become one of the main aspects

of the band, the dark colours

contrasting the bright hair of

frontwoman Hayley Williams.

The band rarely use bright

colours as their main colour on

their releases since the departure

of the brothers, they are only

used as contrasting colours in

very small amounts.