DIGIPAK PRODUCTION

Template Firstly I found a template for the digipak online to save to my desktop in order to

be able to import the template into Photoshop to edit on. The template has 6 panels and can hold a CD and a DVD as a promotional package.

Photoshop Once I had saved the

template, I imported it straight into Photoshop to edit on. All the sizes and measurements are listed on the template, I plan to upload the photographs I take onto the template and design my digipak to suit the style and genre of my artist and the music video I am producing.

Photoshop Firstly I edited the image I wanted on the cover to give it a distorted affect. This is a technique commonly used in the industry as it gives the photos an artistic effect and is good for commutating the artists image to be unique using connotations.

I decided to use a black and white theme as the music is R&B but the lyrics are very emotional and the colours represent what I have shown in the music video, which is that the artist is all white and ghostly while his world is colourless without his lover.

Photoshop Adding text to the cover to show the name of the artist or album s a convention of digipak covers and album covers in general.

I continued the black and white theme in the title to create continuity.

I edited the colour scale and changed the effect of my cover image to make it more distorted and eye catching. The image represents the artists brand well as it shows a united family, however it is not a stereotypical photograph.

I then edited the inside panels of the digipak to give them a tiled grey and white effect which is interesting to look at, it also fits in with the codes and conventions of a R&B product as it is an unusual display of shapes and arrangement. This is something I have discovered R&B products sometimes do to be eye catching.

Back & Front CoverI worked on the back panel of my digipak to list the songs featured on the CD and the videos included on the DVD.

I also used the artists name on the back panel along with the artists record label and barcode and the price of the product.

Another convention I have followed is adding the album name and the record label logo onto the outside spine of the digipak so it will be seen when the product is on display on a shelf. I have chosen RCA records which is the label Labrynth was signed to.

First Draft

My first draft has a black and white theme and uses the codes and conventions of R&B digipaks.

Initial Disk IdeasMt initial ideas for the disks in the digipak was to have them both following my colour theme and be simplistic to match the ideology of the artist.

For the CD I would have a matte black disk with the initial J on it for James, my artists first name. it would be an oversized letter and the middle of it would be lost in the centre hole.

For the DVD with the music video I would have an identical matte black disk with the initial B on it for my artist surname, Braimbridge. This would be simplistic but also effective for the audience, and match the rest of the digipak.