Black and White colour scheme – goes against usual pop album connotations of bright colours

Cross logo/symbol used throughout –synergy through products. Religious imagery?

Images of artist –connects the artist to the music

Face is hidden – could be seen as a ‘monster’ therefore linking with the title of the album

Artist’s name repeated throughout – to show connection to the music

Title of album -repeated

Model covering face – hiding from the ‘monster’?

Booklet –key feature

Dark colours –connotations of the monsters in the dark

There is synergy through the digipack and music videos from the album. Here you can see crosses and religious imagery.

Another example of synergy is the use of black and white in this video, the same colour scheme as the digipack

Strong red colour scheme throughout the product –suggests passion and romance. Also very bright – fits with the connotations of pop albums. Stands out, fitting for an album entitled ‘Loud’.

Flowers – associated with being ‘girly’, also linked to romance. This attracts a female audience.

Artist is posed seductively –attracts the audience especially males.

The main focus is the artist – this helps to build artist identity.

Font on cover is smaller for the artist’s name – This suggests the album is more important than the artist.

Close up of artist –shows her importance, attracts existing fans.

Costume is revealing – attracts the male audience

There is synergy between the digipak and the music video with the use of a red colour scheme and flowers as props/elements of the set.

Flowers – synergy between the digipack images and music video – attracts the female audience

Close up of artist – giving identity to the music and showing synergy between the digipak and music video as they both feature these shots.

The artist is featured wearing clothes which show a lot of skin – this attracts the male audience as it did on the digipak.

Direct mode of address –connects the artist to the audience and grabs attention.

Pink colour scheme – attracts a female audience as this is a colour more likely to appeal to them

Images of artist wearing very little clothing –this will attract a male audience as we are viewing the product through the male gaze.

Lots of images of the artist –helps to build her identity within the industry and make her easy to recognise

The use of bright coloured food patterns suggests fun and adds a sense of immaturity to the digipak

Close up of artist –shows importance and attracts existing fans.

Cloud location shows synergy between the digipak cover and the music video

The music video uses the brightly coloured food/sweets theme as the digipak does –another example of synergy

The whole feel of this music video is similar to that of the digipak – fun and with a sense of immaturity. This shows synergy between the two.

The naked imagery seen in the video is also shown on the cover of the digipak.