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Kadi sarva vishwavidyalaya

S.K.Patel Institute Of Management &Computer

Studies

Subject:- Principle of ManagementTopic:- CSR activities by Cadbury

Prepared by Name Roll No

Dhaval Jivani 36

Sunil Bhuva 11

Gunjan Kukadiya 47

Dhaval Mandavia 50

Mehul Katariya 40

Guided by:- Prof. Sandhya Harkawat

Submitted On:- 20th SEP,2013

Corporate Social Responsibilities An obligation, beyond that required by the law and

economics, for a firm to pursue long term goals that are good for society .

The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as that of the local community and society at large.

About how a company manages its business process to produce an overall positive impact on society.

About the company Cadbury is a global confectionery and beverage manufacturer having its

presence in more than 200 countries world wide.

The company started its operations in india in 1948 and is the leading

manufacturer with 70% volume share of the chocolate market.

In india, cadbury began its operation in 1948 by importing chocolates.

The company is also a key player in malted food drinks and sugar

confectionery.

The company after becoming a founder member of BCF embarked upon social

and community development initiatives and attaches a lot of importance to

social development initiatives.

Core purpose “creating brands people love”

Cadbury ProductsThe market major of Chocolates offers the

following products in the market:- Chocolates like Cadbury dairy milk, perk,

celebrations, temptations, five star, éclairs, gems, fruit & nut, Cadbury crackle and many more…..

Snacks like Cadbury bytes Beverages like Bournvita, Cadbury delight Candy like Cadbury halls Gums like Bubbaloo

Commitment to the environment

What cadbury believes:-Corporate Social Responsibility (CSR) is at

the heart of our success. At Cadbury India we have always believed

that good values and good business go hand in hand.

It's part of our heritage and the way we do things today.

CSR is about growing our business responsibly.

Migratory birds stop over at Bangalore factory

Water is a precious resources. As part of cadbury india’s

effort to continuously increase water conservation cadbury.

Bangalore factory has constructed a check dam to store the

rainwater. This dam not only acts as a major ground water

replenishing source for the bore wells in the factories and

surrounding community, but is also a stopover location for

some of the migratory birds.

Pioneering cocoa cultivation in india

Since 1974 cadbury has pioneered the development of

cocoa cultivation in india. For over two have worked

with the kerala agriculture university to undertake

cocoa research and released hybirds that improve the

cocoa yield.

cadbury efforts have increased cocoa productivity and

touched the lives of thousands of farmers.

Bangalore factory: the sun shines at night

Sun shine now lights the pathways on streets out side cadbury

Bangalore factory at night…… Rising energy costs. And 300 sunny

days a year, inspired the factory to install 28 solar powered

streetlights.

It will reduce annual carbon dioxide (a major greenhouse gas)

emission by ten tonnes, playing a part in the effort to reduce global

warming.

In appreciation of cadbury commitment to implement environment

friendly initiatives, the Karnataka State Pollution Control Board has

honoured the Bangalore factory with the Parisara Premi (Preserve of

the Environment) Awarded for the second year in a row.

Commitment tothe society

Non-formal school set up by cadbury for children of migrant workers in Baddi

The efforts of the Baddi factory team over 50 children of migrant workers living in and around cadbury Baddi factory will now have daily access to non-formal education. Cadbury has set up a non formal school as part of cadbury commitment to create prosperous, inclusive and healthy communities.

This is the first phase of project SAHYOG an 18 month project which commenced in January this year in partnership with an NGO RUCHI. the project reaches out to over 400 poor & marginalised families in sandholi village near cadbury Baddi factory and apart from education .

Gurikha Project in 1999, we community

initiative programme under the banner: Nutrition, Malanpur factory (MP)

As a result ,we focused on healthcare and education in the nearby village of gurikha.

A nursery school was started and key improvements were made in the primary school.

The consolation and a bit of lateral thinking led to some real social

improvements:

fresh drinking water from a new village pump, a doctor ‘s clinic,

vet services for milk producing animals and fruit trees for each

household to plant during the monsoons. They also helped

increased attendance in school.

In 2005, the education programme supported the in

empowermentSpecial focus was given to the rights and

contribution of girls and to the counteraction of female in fanticle

through a variety of initiatives.

DearCadbury.com : DearCadbury.com Cadbury launched a corporate social

responsibility Web site called DearCadbury.com, which provides consumers information on ethical sourcing, responsible consumption and the environment.

The site features Cadbury’s 2007/08 Corporate Responsibility and Sustainability report, which revealed that the company has reduced carbon emissions almost 4 % to date; Cadbury aimed for a 10 % reduction by 2010.

As part of Cadbury’s “Purple Goes Green” program, the company committed to a 50 % absolute reduction in carbon emissions by 2020.

Cadbury also reported that it has met its 2007 goal of reducing water use by 10 %.

Thank you