PRESENTED BY: GROUP NO: 5

Vineet KumarIrfan Khan Pooja GadgeRuhita ThakurAnudhairya MauryaTHE CONCEPT OF GIVING BACK:

A CASE OF INFOSYS FOUNDATION

SUMMARY

INFOSYS TECHNOLOGY LTD. CSR AT COMPANY LEVEL SOCIAL INITIATIVESENVIRONMENTAL INITIATIVES RESEARCH INITIATIVES STAKEHOLDERS VALUESINFOSYS FOUNDATIONACTIVITIES OF THE FOUNDATIONANALYSIS FUTURE OUTLOOK

INFOSYS FOUNDATIONSPOLICY OF DISTRIBUTION OF FUNDS Infosys foundation distributes funds based on its employee strength in different states of India

REASONS : 1) To motivate employees & increase their confidence and loyalty in the firm. 2) To uplift the standard of living of employees and the local people in the vicinity of companys establishments3) To create a long term prospects and develop relationship with them 4) To create a healthy public image in states wherever they have business.

IS THE POLICY RIGHT ?The policy is biased one but in compliance with Infosyss long term goals in each state.

The contribution of Infosys foundation in its selected development centres (DC) can definitely increase its reputation in these states.

Rather than going national and doing less, if the company is focusing on small DCs and doing more. Its definitely taking strategic CSR steps

The policy will definitely be a welcome invitation by other states where Infosys wants to enter in future.

2) IT IS BETTER TO LIGHT A CANDLE THAN REMAIN IN DARKNESS MRS. SUDHA MURTHY Darkness signifies ignorance and its always better to create awareness by lighting a candle of knowledge.

Infosys believes in giving in kind; rather than cash as it uses its leadership via foundation rather than only tie-ups with NGOs.

Infosys helps people to empower rather than providing just support.

Its important to improve social and economical structure of the surrounding in which company operates as it is an open system.

3) TRIPLE BOTTOM LINE BENEFITThe triple bottom line also known as "people, planet, profit" or "the three pillars captures an expanded spectrum of values and criteria for measuring organizational success: social, ecological and economic.

PEOPLE:People are also known as human capitalIn this part of the TBL, business not only ensures a fair days work for a fair days pay but also reinvests some of its profits into the surrounding community through education, sponsorships, or donations, or helping in projects that promote the common good

PLANETUnder the planet principle, or natural capital, a business will endeavour to minimize its ecological impact in all areasIt is a cradle to grave attitude i.e. taking responsibility for goods after theyve been soldfor example- offering a recycling or return program.

PROFIT:TBL is about making a principled profit, rather than earning a profit at any cost In other words, the profit made should be in accordance with the other two principles of People and Planet.

ADVANTAGES

A TBL business endeavours to benefit the natural order as much as possibleor at least do no harm and curtail environmental impact.

DISADVANTAGES:

Quantifying this bottom line is a relatively new task. Therefore, it is sometimes problematic and often subjectiveThe types of problems that occur in social and environmental realms do not lend themselves to a measure that would allow for clear-cut accountingHow, in financial terms, do you measure the two factors of People and Planet?

Criteria used by Azim Premji Foundation : EducationEconmical health Learning levels No. of dropout students

Based on needs of peopleDistribution of funds is based on employee strength in different states of India.

Based on long term strategic CSR decisions 4) COMPARISON OF CSR POLICY OF DISTRIBUTION OF FUNDS INFOSYS FOUNDATION AZIM PREMJI FOUNDATION

WHICH ONE IS SUPERIOR CRITERIA?

Both have different strategies related to their CSR initiatives. There are advantages and disadvantages in both the criterias. But from the humanity aspect the distribution criteria by AZIM PREMJI FOUNDATION is superior. Reasons:It is unbiased and has a pan India approach.It is actually beneficial to Needy communities rather than just future prospects.The approach is more pragmatic and less driven by selfish long term business motives.No discrimination between states is done.

QN-5 : If certain large Business organizations are carrying out Social Welfare Activities with the sole intention of boosting their Public Image and their by increase their Business,how would you look at it?Is it OK or not?Explain your answer.

Carrying out social welfare activities with the sole intention of boosting their public image & increase in business, is definitely not OK.

CONTINUE.The driving force is itself wrong so commitment will be half-hearted and very short term.The more and more emphasis will be on showing rather than doing any welfare.

It will not be a long term involvements. Foundation will not be sustainable.

QNO-6 EXPLAIN HOW GANDHIAN POLICY OF TRUSTEESHIP HAS BEEN IMPLEMENTED IN INFOSYS FOUNDATION? Ghandhian concept of trusteeship is based on economical equality. The trusteeship has positive co- relationship with spirituality. The trusteeship is purest tool for CSR Activity. The concept sees private capital as being custodians of wealth on behalf of greater public to whom it actually belongs into public property.Infosys also believes in giving back to societyInfosys technologies ltd. created Infosys foundation a Not-for-profit organization in 1997 with the objective of supporting underprivileged in our society.

THANK YOU