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Crisis 2.0 Using social media to protect reputation, build advocacy, and prevent crisis

Crisis 2.0 CASE Social Media & Community Conference - Boston

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Powerpoint presentation from my Skype session to the Boston conference on April 18, 2013. Handout also available as pdf on Slide Share.

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Page 1: Crisis 2.0 CASE Social Media & Community Conference - Boston

Crisis 2.0Using social media to protect reputation, build advocacy, and prevent crisis

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Crisis 1.0

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Crisis 2.0

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Challenges…

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PROTECT

EPUTATION

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Build Advocacy

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A Day in theLife of a Crisis

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David Briel The twitter for JagAlert hasn't been updated since 10/26/2010. Which is the recommended way to get information according to http://www.iupui.edu/~prepared/informed/ the RSS feed looks like it's never had anything put on it at all.2 hours ago · Like · 4

Amy Schramm Thank you, David, for pointing this out by-the-way. I was thinking the exact same thing. I work on campus (am here now) and the first place I went for info was the IUPUI alert website. Nothing. Then I went to the IUPUI police page. Nothing. Then I went to the local news and at least found something there. But we have received exactly two vague "alert" messages and nothing more. If it wasn't for US disseminating the information, no one would know anything!2 hours ago · Like · 1

On Facebook:

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IUPUI @IUPUIAlert: Man with what may be a gun seen near Barnhill & Vermont. Campus remains on lock down. We will continue to update as possible.IUPUI @IUPUI

IUPUI @IUPUI@nicolepence Please avoid area. Campus is currently on lock down.

IUPUI @IUPUI All buildings are on lock down. If on campus, shelter in place. Otherwise, please avoid campus.

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IUPUI: @brandon_marvel Everyone is encouraged to stay inside (or seek shelter, if outside). But people are free to act at their own risk.

Brandon Marvel @brandon_marvel@IUPUI then don't tell us or retweet something that says we are on full lockdown when we are not

9m IUPUI @IUPUI@brandon_marvel Don't know what you saw. IUPUI is on full alert. We're not using term "lock down" because it's not accurate, but others have

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IUPUI: Man With a Gun on Campus 3:28 PM, EDTWhile we do not have any satisfying answers, I wanted to at least put out there what we do know as of 3:25 p.m. on 3/19/2013.At 12:30 p.m., someone spotted a man get out of a car in Lot 59 at IUPUI…the man was carrying a “long gun.” He was later spotted elsewhere on campus, we’ll get a breakdown of those reports after this all said and done.  

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Since guns are banned from all IU campuses, unless you are taking them to be lock up by the PD while you are on campus, it is safe to assume one of two scenarios:• Someone didn’t know guns are banned on campus and is carried a gun onto campus

• Someone did know guns are banned on campus and chose to carry one onto campus anyway

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That’s what it boiled down to, either they are ignorant and carrying a gun or up to no good and carrying a gun. Every building is being actively searched, and that takes time. It is frustrating for everyone involved that the facts really haven’t changed much after a few hours, but it is what it is. The good news is that there are no reports anything awful, and we hope it stays that way. 

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We also understand that the alert pointing people to iupui.edu/prepared, a site we don’t update any more, added to the frustration. That’s why I’m putting this here now. There’s not a lot I can share with you, but I believe that what I’m sharing is definitive. If you have concerns or questions, feel free to tweet at us (username) or head over to  Facebook (URL). Chances are good I’ll be answering. We’ll get through this crappy day, hopefully in one collective piece with no damage done, and we’ll do it better next time (and we’ll do it better than that the time after that.)

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Contact InfoChris SymeEmail [email protected]: www.cksyme.orgOn Twitter @cksymeOn Facebook | Google+ | Pinterest

Booking fall “Practice Safe Social” workshop dates NOW!