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REinventing the high school newsroom
RE organize staffs
All Media Staffs Must Merge
Newspaper Photo
Yearbook Video/Broadcast
Radio
Editor-in-Chief
Newspaper Yearbook Visual Business
Section Editors News, Feature, Sports,
Entertainment, Personalities
Coordinators Newspaper,
Yearbook, DVD, Web
Ad Manager
Marketing Mgr
Sales Mgr
Staff Reporters
RE brand yourself
Your staff/publication should be Noticed Create a Logo and Brand yourself
Pens, Magnets, Lanyards, Cups, Window Stickers
RE learn how to write stories
How an Convergent Story looks Attend Event: Twitter Updates, Shoot Photos/Video
After Event: Post a Brief Online The Next Day: Write a News Story for Web
Soon Thereafter: Create Podcast or Sound Slide The Next Week: Gather a news package for Web/Print
Afterwards: Change to Past Tense for YB
RE locate yourself
Convergent Program Must Utilize Social Media Outlets Create a Student Media Twitter Account
Create a Fan Page in Facebook Create a MySpace Group
Create YouTube, School Tube & Vimeo account Use Issuu for interactive PDFs of Print Editon
Convergent Program Must Have a Web Presence A Media Web Site Should Include:
News Sports Briefs
Print Edition Yearbook Ordering
Video/Photos Interactive (comments, up/downloads, polls)
Yearbook Sales/Supplement Blogs
Updates Daily
Convergent Program Must Have a Web Presence
If You’re Not Breaking News, You’re Not an Online
Newspaper!
RE save your staff ’s works
A Convergent Program Must Run Smoothly Use tools to keep your staff together
Google Docs newsroomdirector.com
Staff Website Wiki Space
RE print materials
Why Keep your Print Editions? Yearbook: It never outdates!
Not Everyone Has a Computer Creates More Ad Revenue
Hard Copies are Important for Historic Reasons Design Skills (which can be lost in Web Publications)
Print Copies Publicize/Promote your Web Edition Print Editions can be Read Anywhere
They are still liked by High School Students
RE think coverage and writing
News/Editorial/Sports Sections • Brainstorm and write DAILY! • Listen, Ask, Follow Up on EVERYTHING • Every Staff Member is assigned a BEAT • Weekly Meeting with Principal • Use District’s PR/COMMUNICATION team • Follow up on RUMORS • Read/Analyze LOCAL news outlets • Utilize VIDEO for stories
Feature Section • Each Staff Member has a FEATURE PACKAGE due each 6-Weeks • PHOTOS and SECONDARY COVERAGE must be included • SCHEDULE the 12 best to POST the next 6 Weeks • Save ONE or TWO for the PRINT EDITION • Use some for the YEARBOOK
Entertainment Section • Find a FEATURED COLUMNIST to write each week • Post REVIEWS each week • SUGGEST things in the community (picks) • Showcase talents of STUDENTS (personalities) • Update WEEKLY
Blogs • Each student must BLOG once a six-weeks • ORGANIZE blogs (community, school, sports, etc)
The POWER of Video • At least TWO videos should post each week • Use VIDEO for stories where writing is difficult • FIND things to discuss (Hall Walking) • Always be a professional REPORTER
Filler Assign TWO fillers each 6-Weeks to every staff member
• Personality Profile/Athlete Profile • Where you there? • Link Up (list of links on the web) • Students are Talking • Faculty Spotlight • That’s What She/He said • This one time at…
(store in a library to post when the site is stale)
Reader Needs Ownership • Comments on stories • Letter to the Editor • Upload stories/videos/projects
RE grade students’ work
6-Week Grades News Story 20 points
*Feature Story 25 Points Editorial 15 Points
Blog 10 Points * Personality/Sports Profile 10 Points
* Filler 5 Points Podcast 10 Points
(a story a week) *required each six-weeks
RE learn your reader
Know how/what your reader reads • Google analytics • Have Staff post in social media outlets • Track how many hits per story • Weekly “unique users” chart
