1. Welcome! BRAC Institute of Governance and Development Workshop on Policy Communications Strategy Development BIGD Communications Team

2. Part 1 What is Communication? Communication is a process of transferring information from one entity to another ... Wikipedia ...... a Process by which information is exchanged between individuals through common system of symbols, signs, behavior.... ...Oxford Dictionary Communication is the 2-way exchange of opinions, news and information by writing, speech or gestures including body language and facial reactions. .... Your Dictionary Communication requires a sender, message, a medium and recipient 3. Communication The word Communication came from Old French communicacion, from Latin commnictinem, accusative singular of commnicti (imparting, communicating), from commnic (I share, I impart). 4. What is Communications? The art and technique of using words effectively to impart information or ideas. The field of study concerned with the transmission of information by various means, such as print or broadcasting. Any of various professions involved with the transmission of information, such as advertising, broadcasting, or journalism. A system, such as mail, telephone, or television, for sending and receiving messages. A network of routes for sending messages and transporting troops and supplies. It is a key function of management An organization cannot operate without communication between levels, departments and employees 5. Communication Model Before 300 B.C, Aristotle, a great philosopher and called as Father of Communication came up with first Communication Model. Aristotle Model of Communication is formed with 5 basic elements (i) Speaker, (ii) Speech, (iii) Occasion, (iv) Audience and (v) Effect. 6. Communication Model Wilbur Schramms Model 7. Communication Model 8. Communication Process Model Receiver Decode message Encode feedback Form feedback Sender Form message Encode message Decode feedback Transmit Message Transmit Feedback Receive encoded message Receive feedback Noise 9. Functions of Communication According to Berlo (1960), the sole purpose of communication is to influence people. Persuasive function of communication i.e. to induce people is extremely important for extension in changing their behaviour in the desirable direction. The Functions Information Persuade Motivation Emotional Expression/ Feedback which require and result into Knowledge management Decision making Coordinating work activities Fulfils relatedness needs 10. Why Communications? We communicate to persuade We communicate in order to give or provide information We communicate seeking information We communicate to express our emotions 11. Functions of Communication Four Functions of Communications Functions of Communication Persuade Motivation Emotional Expression Information 12. Communications Barriers Perceptions, Filtering, Language, Jargon, Ambiguity, Information Overload 13. Communication Failure 14. Communication failure 15. Communication failure 16. Types of Communications Fundamentally, there are four Types of Communication. 1. Inter-personal Communications 2. Intra Personal Communication 3. Small group Communication 4. Public Communication Different institutions practice different type of communications based on organisational nature, size, goals etc. For example, Communications of a Think Tank institution Communications of a University Communications of Car company, pharmaceuticals etc. 17. Think Tank Communications Communications department/division of a Think Tank can support through the following: Policy Engagement Communications Lobbying to Public and Private officials to influence Lobbying with Policy makers, Lawmakers, Public Officials, Donor agencies, NGOs and INGOs Converting Research outcomes into Communicative Materials Design/Develop a Plan based on Think Tanks mission and vision 18. Think Tank Communications Engagement with Media (Both Mainstream and Social ) Train Media Workers/Public Officials/ Internal and External Branding Finalize communications Channels (Events, Publications, Media, Digital), tools (Report, Press release, Launching ceremony, Facebook, Twitter etc) set up rules with mix Testing and continue monitoring and evaluation 19. Part 2 An Introduction to Communications Channels and Tools 20. In this Session Identifying different tools available Identifying different channels for communications How to choose the right mix of tools and channels for your organisation Group exercise - Putting together an universe of Channels and Tools - Discussion 21. Tools of Communications Imagine some most common tools we use for everyday communications. Identify some tools that we use for our organisation, e.g. communicating with stakeholders. 22. Channels of Communications Publications Media Digital/Online Events 23. PUBLICATIONS 24. Digital/Social Media 25. EVENTS 26. MEDIA 27. How to choose the right mix of tools for an organisation? Not all the tools are appropriate for all organisations. Each organisation must choose the most appropriate mix. Communications as an orchestra 28. To follow this approach Think tanks need to: Identify the universe of channel and tools Define which are applicable to them: that is, what is appropriate for the think tanks context, what it has the resources to deliver, etc. Develop rules to know when to combine them for maximum impact: Assign responsibilities for each channel and for conducting Test and learn by doing to improve each tool, the rules and the mix 29. Group Exercise Think of a past project/event of your organisation and the tools used for that project. How would you use the tools differently after having the knowledge of channels and tools of communications?