+

SCHRAMM (1)

Amanda Shaliha Rizaputri

Annisha Karismha

+Who is Schramm?

Father of the

comm studies

Wilbur Lang

Schramm

+Background

Born in August 5, 1907

In Marietta, Ohio

A journalist, writer,

academic

B.A.; Marietta College

M.A.; Harvard University

Ph.D.; University of Iowa

+Why is he called the ‘Father of

Communication Studies’?

Received the

award of O.

Henry Prize

Introduced &

organized

comm studies

in the US

In 1954,

Schramm

found an

interactive

model

+Schramm’s Model of

Communication

Linier model of communication (one-way).

It explains how a message is transfered from the source to its

destination.

+The Elements

SOURCEA person or an

organization

+The Elements

ENCODERWhere the source

make message

+The Elements

SIGNALThe

language

+The Elements

DECODER

Where the

receiver

analyzes the

message

+The Elements

RECEIVERSource’s

destination

+How It Works

+STRENGTHS

Illustrated by a simple

diagram picture

Suitable for

explaining how

brodcasting

messages are

being transferred.

+WEAKNESSES

Shows only one-way or

linear communication

process.

The ‘signal’ section is not

usually easy to be

understood

+Source

http://sevannisa.blogspot.co.id/2012/11/model-komunikasi-

schramm.html

https://en.wikipedia.org/wiki/Wilbur_Schramm

+

THANK YOU(:Amanda Shaliha Rizaputri

Annisha Karismha