The year 2025 The future of Communication…

by Shelden Davis

1. The Umbrella Perspective – Television Progression

2. Moores Innovation Adoption Rate – Mobile Phones

3. Uses and Gratifications Theory – Social Media

2025 - Communication

The Umbrella Perspective on Communication

Technology

Television of the Future

Social System Organizational InfrastructureHardware /

Software

Individual User

The four factors that affect the four areas of the Umbrella Perspective:1. Limiting Factors 2. Enabling Factors3. Motivating Factors4. Inhibiting Factors

Television Progression

Future of Television

VHF and UHF

• Need Antenna to receive signals

Cable

• Coaxiel cable or Fiber Optics

• Subscription

Satellite

• Satellite Dish• Subscription

TV on Demand and Interactive TV

• Multiple sources• Internet• Phone• Satellite

Interactive TV – The Future

Future of Television

The future in television will be touch and voice controlled with the ability to view more than one thing at once. I believe television will be more interactive with the internet and intertwining our social lives.

The reason I chose the Umbrella Perspective on Communication Technology for television is because in the last decade house holds had to get either cable, satellite or a converter to watch local network channels. Before this change people could watch local channels with an antenna.

This was a great example of factors that play a role in changes with technology.

Moores Innovation Adoption Rate

Phones of the Future

Innovators - Visionary

Early Adopters – Willing to try new things and will work through bugs

Early Majority – Start using when all kinks worked out

Late Majority - Reactionary

Laggards

Phones of the Future

Moores Innovation Adoption Rate

Interactive Mobile Phones – The Future

Phones of the Future

The future of phones will be a wrist band like a fitbit. It will display everything on the palm of your hands.

Moores Innovation Adoption Rate is great for mobile phones. We have visionaries like Apple that create new technology. It also encompasses the early adopters who will camp out to obtain the latest and greatest technology. The early majority group will wait until all of the adopters have identified the bugs and they are fixed before they use them. The late adopters and laggers eventually come around.

Uses and Gratifications

Theory

Social Media

Fulfill needs: • Cognitive needs

Information seeking• Affective needs

Emotional• Personal Integrative

needsSelf Assurance

• Social Integrative needsSocialization

• Tension free needsRelaxation

Uses and Gratifications Theory

Social Media

I chose the Uses and Gratifications Theory for social media because our lives have been changed by social media and will continue to change.

For example people can fulfill their many needs with social media. They can find news, pass the time and relax by looking up new things on pintrist. We can fulfill our social needs by using facebook.

Social media plays a huge role in our lives and will continue to have an impact on future generations.

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Ceffer, L. (2013, January 29). Future-of-tv - SPYHollywood. Retrieved August 1, 2015, from http://spyhollywood.com/tvs-future-is-tv-now-where-i-want-it-how-i-want-it-and-when-i-want-it/future

Grant, A., & Meadows, J. (2012). Communication Technology Update, 13/e pages 25-31

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Citations

Bennett, S. (2013, October 18). Tumblr, Facebook, Twitter, Instagram & Snapchat – How Teens Use Social Media [INFOGRAPHIC]. Retrieved August 3, 2015, from http://www.adweek.com/socialtimes/teens-social-media/492148

Uses and gratification theory. (n.d.). Retrieved August 3, 2015, from http://communicationtheory.org/uses-and-gratification-theory/

Citations Continued