COHESION OF MY MEDIA PRODUCTS

Before I can evaluate the success of my whole media production campaign, I need to assess the cohesion between my magazine pages and my ancillary products which includes my radio advert and my billboard poster.

FRONT PAGE I have stuck to the house style I was

going for with the blue, black and white font colours and the three fonts used. The fonts used have connotations of sophistication and professionalism which appeal to the targeted audience.

The topics on the front page in the cover lines all appeal to my target audience as women between 35-60+ are stereotypically interested in new cocktail recipes they can make with their friends, new hobbies such as yoga and any new shopping outlets for them to try and because they are aspirers and enjoy trying out new “in-fashion” things.

The fact that both my main product front page and my billboard ancillary product have a similar image of a model doing a yoga pose up at the well known landmark in Leicestershire that is Old John, creates a massive amount of cohesion between the two products because people will associated that months magazine with the billboard. The fact that the landmark used is also well known in Leicestershire reassures my primary and also secondary audience that if they purchase this product, they will be informed about their home region and achieve personal identity. The genre of the magazine is also portrayed through the image as well as the tagline which informs the reader about the content of the magazine before even opening it.

CONTENTS PAGE My contents page reiterates the lifestyle

representation the magazine is portraying to the audience due to the images of the yoga class and the boutique. It includes information on news and events in the region, food and drink ideas, lifestyle advice and competitions which will suit my target audience as they are social active people who like to keep in the loop with anything that is happening or has happened in their home region, as well as it creating social interaction due to them being able to talk about the contents of the magazine with their friends.

It also has connotations of sophistication due to the minimalist and structural layout.

There is a large amount of cohesion between my contents page, front page and billboard due to the theme of yoga being reiterated through the front page image, billboard image and the image of the class on the contents page.

In the radio advert, the woman doing the voiceover also explains that there are yoga classes taking place up at Old John which links itself to the contents page which explains more about that associated activity, as well as the images used on the front page and billboard.

DOUBLE PAGE SPREAD Once again, there is

cohesion between my products as my main article in my magazine is about the yoga studio, which is linked to the image on the front page, as well as the billboard image. There is information on the yoga studio at the bottom of the article which allows the audience to do further reading of the business if they are interested in taking up a new hobby which my audience stereotypically are interested in doing due to being achievers.

All three products link themselves to the lifestyle representation which creates yet more cohesion between the campaign.

BILLBOARD POSTER My billboard uses an image

which also features in my magazine which allows my audience to recognise it and make associations between the two products. The house style including the fonts and colours are the same on the billboard as the front page, contents page and double page spread which creates cohesion.

The use of imagery creates a sense of regional pride within the community and creates personal identity between the main product and its ancillary products.

Due to the landmark on the billboard being very well known within the region of Leicestershire, people will want to find out information which they are able to if they purchase the magazine from available newsagents which is also advertised on the billboard and is a main focal point on the poster.

RADIO ADVERT The radio advert is a great way of advertising my media product

as it is able to form all of my products together due to having links with the magazine and the billboard.

The radio mentions web 2.0 like the billboard and the magazine. It also mentions content of the magazine, which is about the

yoga classes up at Old John, which are linked with the front page image, billboard image and the article on the double page spread as well as the image of the yoga class within the contents page under the heading ‘news and events’.

The ambient sounds of the children's playground, social café and birds tweeting create connotations of nature and being outside, as well as the social aspect of the magazine.

The advert creates a sense an ideology of the “perfect lifestyle” which my audience seek and desire.

The fact that the advert is advertised on Gem106 and Heart link with the audience due to them being the same and create the idea that is achieved from the magazine, escapism.