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CMX is the platform to deliver Next Generation Customised Learning Solutions. In the next 5 years the education delivery system will change more than it has in the last 30 years. Majority of people on the planet will have multiple devices. 1) Mobility is a given for the current generation of students. 2) However, this extends far beyond basic connectivity. 3) Learning itself is becoming mobile: Today’s students have grown up with social networking tools and expect the same degree of interactions on campus and in their classes. 4) Video is creating new opportunities to expand access to education while maintaining the person-to-person interactivity and an high quality asynchronous education.
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Cisco ConfidentialC97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. 1
Connected ConstituentsCMX for Higher Ed Wi-Fi Platform For Location-Based ServicesMasi MatteoSales Specialist Mobilty
Follow-me on @masimatteo
C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Agenda
Market Overview
Solution Overview
Technology Overview
Customer Case Studies
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Toward A More Mobile Workplace
Mobility Increase Driving Wi-Fi
Organizations Looking to Monetize Wi-Fi
Wi-Fi as a Platform to Deliver Services
More than 10 billion by 20171
1Cisco 2013 Visual Networking Index (VNI) Report
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In the next
5 YEARS
the education delivery system will change more than it has in the last
30 YEARS
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The Mobile GenerationStudents Learn, Live, and Play on Their Mobile Devices
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Life Without Wi-Fi? Not Worth Living.
The Wi-Fi Alliance Found That:
90% 70% 70%+
would rather go without their
daily Starbucks than their Wi-Fi
would rather give up chocolate
rather than give up Wi-Fi
of 17-29 year olds agreed it would impossible to maintain relationships
without Wi-Fi
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Education Work Styles Are Evolving
New Solutions Are Needed to Support Growing Trends
MOBILE
SOCIAL
VISUAL
VIRTUAL
Rich, Secure Collaboration from Any Device, Any Location
Learning Networks to Locate, Connect, And Engage
High-quality Video Available Everywhere; Real-time and Offline
Hosted Applications, Voice, and Video Interaction With VDI Economics
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Gartner, Inc., The 2012 Gartner Higher Education CIO Agenda Survey Cut: A Look at Industry Characteristics and Learning Opportunities, Jan-Martin Lowendahl, June 15, 2012
Gartner Higher Education CIO Agenda Survey Cut, 2012
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Gartner Higher Education CIO Agenda Survey Cut, 2012
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A Mobile Learning Space
Enrich Constituent Experience
Effective, Site-wideCommunication
Wi-Fi as a Platform to Deliver Services
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To Take Advantage Of These New Opportunities Requires…
Detecting and Locating Devices to Provide:
EnhancedConstituent Engagement
Context-Aware MarketingOpportunities
On-PremisesConstituent Visibility
ENGAGEMENT SERVICES
Increased Revenue Opportunities
ANALYTICS
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Cisco Connected Mobile Experiences (CMX)
CONNECT
CONSTITUENT PRESENCE
DETECT
Seamless, secureWi-Fi on-boardingMobile device detected Local services
CONSTITUENT EXPERIENCE
LOCATION ANALYTICS
CONSTIITUENT ACCESS
ENGAGE
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• Gain insight into online, onsite, and social trends
• Analyze aggregate locations, URLs, and demographics
• Integration with CRM systems
• Location-based or social onboarding
• Automatically connect to the dedicated wireless SSID network
Apply Location-Based Services To Your Organization…
• Wi-Fi-based navigation (indoor and outdoor) for improved experience and guided tours
• Site-wide messaging (i.e. safety and security) notifications through browser
INDOOR GPS LOCATION-SPECIFIC ON-BOARDING
TARGETED MESSAGING
SYSTEM INTEGRATION
ANALYTICS
Unlocking Unprecedented Business Value
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CMX Architecture
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Visibility | Control | Optimization | Security
One Policy One Management One NetworkNetworkElement
Layer UNIFIED ACCESS
Connected Mobile ExperiencesSolution Architecture
Guest Access
Device-Based
Services
Location-Enabled
Apps
Onsite and Offsite
Analytics
Social Analytics
Marketing Tools
Ads and Offers
MobileApplicationServices
Browser- Based
Services…
CISCO AND ECOSYSTEM PARTNERS’ APPS AND SERVICES
MobileNetworkServices
API
SOAP/XML REST SDK
PresenceService
DiscoveryLocation Engine
Wireless Security
Analytics Engine
Application Engine
MOBILE SERVICES
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Cisco Connected Mobile ExperiencesSolution Components
Cisco Advanced Services
CISCO UNIFIED ACCESS™
Application Visibility and Control | Cisco TrustSec® | Controller-Enabled wIPSConverged Access Switches802.11ac-Enabled Wireless
Cisco Prime™ InfrastructureCisco Identity Services
Engine (ISE)
Cisco® Mobility Services Engine (MSE)
Base Location LicenseWireless Intrusion Prevention
System (wIPS) LicenseCMX License
MOBILE SERVICES
CISCO APPS AND SERVICES
CMX Connect
CMX App Engage
CMX Onsite
Analytics
CMX Online
Analytics
CMX Social
Analytics
CMX Browser Engage
CMX Dashboard
CMX Device Engage
...
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MSE provides representational state transfer (REST) APIs for location-enabledapplication development
Cisco Mobility Services EngineChoose a Physical Appliance or a Virtual Appliance
Both platforms support Base Location, Connected Mobile Experiences (CMX), and wIPS
Cisco® MSE Virtual Appliance tracks up to 50,000 devices
Cisco 3355 MSE tracks up to 25,000 devices
Cisco Mobility Services Engine
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Mobility Services API
Pull model: XML or JSON, based on the requesting client
Broad range of use cases – apps, analytics, equipment tracking, etc.
Exposes current and historical location information for tracked devices
Mobility Services API with support for SOAP/XMP and REST (new!)
Push model: XML, JSON, and protocol buffer formats Can be streamed over HTTP, HTTPs, or TCP
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Cisco CMX Partner EcosystemBetter Engagement Through Infrastructure Data Abstraction
Broadhop
Singleligits
Qualcomm
Broadcom
Mazemap
frontporch
Retailnext
Nomi
Euclid
Sita
GreenTomato
Connexient
Point Inside
Phunware
Aisle411
Aisle411
Shopkick
Solomo
Joingo
Frontporch
Phunware
Joingo
Shopkick
Solomo
GuestAccess
Device-Based
Services
Browser-Based
Services
Location-Enabled
Apps
Onsite andOnline
Analytics
Social Analytics
MarketingTools
Ads andOffers
Cisco and Ecosystem Partners’ Apps and Services
Cisco Confidential 20C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved.
CMX Connect
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WEB REGISTRATION
• Location-specific portal page
• ID capture, terms of use
• Easy on-boarding
WEB AUTHENTICATION (future release)
• Location-specific portal page
• Integrates with customer relationship management (CRM)
• Support for Hotspot Release 2.0
SOCIAL MEDIA AUTHENTICATION
• Simplifies user login
• Facebook, LinkedIn, and Google+ support
• Social analytics
CMX Connect
Cisco Connected Mobile Experiences
Captive Portal for Mobile Registration and On-Boarding to the Wi-Fi Network
CONNECT
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Welcome Page
Welcome to the Starlight Hotel and Resort
Guest ID
Property
By using the Starlight Hotel and Resort free Wi-Fi High Speed Internet Service (“Starlight Free WiFi"), you agree to be bound by the following terms and conditions (“Starlight Terms of Service"), which are a binding agreement between you and the resort. You represent that you are of legal age to agree and be bound by this agreement. Conditions include:
San Francisco
Terms and Conditions:
I agree to the Terms and Conditions
Guest PortalStarlight
Customizable logos, header and footer, registration fields, and terms and conditions
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Landing Experience
Guest Portal
Can direct users to landing page, advertisements, or videos once they connect
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CMX Engage
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Engagement Services
APP ENGAGE
• Location-aware app personalizes experience
• Rich API enables ecosystem partners to customize apps
DEVICE ENGAGE
• Devices with location-aware Wi-Fi chipsets automatically discover nearby services
BROWSER ENGAGE
• Web-based targeted communication with measurable impact
• Customizable menus, banners, and services
Cisco Connected Mobile Experiences
Engaging with Customers via Different Media
Engage
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App EngageProviding Unprecedented User Engagement as Well as Analytics
Screen shot from Connexient
Indoor GPS and directions integrated into app
Location-based messaging
Location analytics
Ability to provide additional customer services
Scenario Details
Improved visitor satisfaction
Fewer late appointments
Increased incremental revenue
Greater insight into customer flow and dwell times
Business Benefits
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CMX Device Engage
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Device EngageDevice-Based Local Services Discovery: 802.11u/MSAP
Devices with location-aware Wi-Fichipsets discover local services
Automatically show local services to in-range mobile users
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CMX Analytics
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CMX Analytics
ONSITE
• How, where, and when users are moving in a venue
ONLINE
• Top visited websites
• Browser campaign adoption
• Parse results
SOCIAL
• Facebook support
• Demographics data from users who “check in”
Cisco Connected Mobile Experiences
Understanding Customers and Increasing Efficiencies with Analytics
Analyze
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Dashboard summary of campaign adoption
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Customizable menu items, banners, and icons
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Campaign management with customizable appearance
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Onsite (Location) Analytics
Number of Devices per Zone
How Long Were People in the Venue?Before/After Zones
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Cisco MSE
LocationEngine
AnalyticsEngine
(Physical or Virtual)
Onsite (Location) Analytics How It Works
Mobile Users Cisco Access Points
Cisco WLAN Controller
(Physical or Virtual)
Analytics UI
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Online Analytics
• Top domains visited in venue
• Aggregate view
• Browser Engage campaign adoption
• Number of banner ad click-throughs by date
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Online Analytics
• Top devices usedin venue
• Top operating systems used in venue
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Social Analytics
08/24/2013 – 08/26/2013
• Facebook Insights offers views with demographic information for those who have checked in to the venue
• Used for profiling customer base
Cisco Confidential 39C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved.
CMX For Facebook Wi-Fi
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Cisco Unified Access™ infrastructure detects
presence and prompts users to authenticate
End users authenticate on the wireless network and check in
to the location using their Facebook credentials
End users receive venue information on the venue’s
Facebook Mobile page
Cisco CMX For Facebook Wi-FiDelivering New Connected Experiences
ANALYTICS - Demographic Information
CONNECTDETECT ENGAGE
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CMX For Facebook Wi-Fi Vision
60%: Women, 25 to 35, married
Most visited department: Shoes
NEW 60%: Visit frequently
12:30 to 2:30 p.m.: Peak time when customers shop
70%: Like high-fashion magazines
Actionable InformationAbout Your Environment
CUSTOMER PROFILEFacebook
Cisco Confidential 42C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved.
How CMX Works
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How CMX WorksBuilt on Cisco Unified Access
AN
ALY
TIC
S D
ATA
Controller(Virtual/Physical)
MSE(Virtual/Physical)
Analytics UI
LOCATION DATA
DEVICE-BASED DISCOVERY
APPLICATION DATA
Mobile Application Server
Depending on Application Layer
Access Points
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Use Case
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Higher EducationTransforming User Experience with Personalized Wi-Fi Services
• Pre-Authentication: Network Services Discovery on the Device
3G
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• Service Discovery Pre-Authentication
Onboard
Download App
Campus Map
Event Calendar
About Northern University
Local Services
Higher EducationTransforming User Experience with Personalized Wi-Fi Services
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• Seamless Handoff from 3G/4G to Wi-Fi
Onboard
Download App
Campus Map
Event Calendar
About Northern University
Download App
Local Services
Higher EducationTransforming User Experience with Personalized Wi-Fi Services
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• Application Downloaded
50%
DOWNLOAD COMPLETE
Higher EducationTransforming User Experience with Personalized Wi-Fi Services
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Campus Map
Registration
Bus Schedules
Records
Event Calendar
Featured Search Map SocialDining Hall
Higher EducationTransforming User Experience with Personalized Wi-Fi Services
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• Navigation Integrated into Student App
Featured Search Map SocialDiningi Hall
Campus Map
Registration
Bus Schedules
Records
Event Calendar
Higher EducationTransforming User Experience with Personalized Wi-Fi Services
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• Personalized Tour Guide
Welcome Campus Map
Would you like help finding a facility?
Search
No, Thanks
Yes, please search for:
Lab216b
Higher EducationTransforming User Experience with Personalized Wi-Fi Services
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• Turn-by-Turn Navigation based on Location
Welcome Campus Map
Would you like help finding a facility?
Search
No, Thanks
Yes, please search for:
Lab216b
Higher EducationTransforming User Experience with Personalized Wi-Fi Services
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• Augmented Reality with Location-Specific Updates
Welcome Campus Map
University Library ahead. Remember, Principles of Physics is due back in 2 days.
Higher EducationTransforming User Experience with Personalized Wi-Fi Services
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• Turn by Turn navigation based on Location
Welcome Campus Map
Would you like help finding a facility?
Higher EducationTransforming User Experience with Personalized Wi-Fi Services
C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 55
Would you like help finding a facility?
Search
No Thanks
Yes, please search for:
Lab216b
Would you like to check for availability?
Yes , Please
No, Thanks
1000
1100
1200
0100
0200
0300
N/A
AVAILABLE
Add to Calendar
Welcome Campus Map
• Integration with App features
Higher EducationTransforming User Experience with Personalized Wi-Fi Services
C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 56
Would you like help finding a facility?
Search
No Thanks
Yes, please search for:
Lab216b
Would you like to check for availability?
Yes , Please
No, Thanks
1000
1100
1200
0100
0200
0300
N/A
SUCCESSFULLY BOOKED!
Welcome Campus Map
• Integration with App features
Higher EducationTransforming User Experience with Personalized Wi-Fi Services
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3G
Higher EducationTransforming User Experience with Personalized Wi-Fi Services
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• Browser-Based Communications
3G
Spring Registration Ends in 2 days!
REGISTER NOW
x
Higher EducationTransforming User Experience with Personalized Wi-Fi Services
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Registration Login
User Name
Password
Submit
3G
http://registration.northernu...
NU Regist…
• Anytime Communication with Constituents
Higher EducationTransforming User Experience with Personalized Wi-Fi Services
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• Location Analytics: Typical Paths
Higher EducationIncreasing Efficiencies Through Wi-Fi-based Location Analytics
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• Location Analytics: Dwell Time
Peak Times
Visits Distribution Status of Devices
# o
f D
evic
es
Time of Day
# o
f D
evic
es
Visits
# o
f D
evic
es
Date/Time
Higher EducationIncreasing Efficiencies Through Wi-Fi-based Location Analytics
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• Location Analytics: Density
Higher EducationIncreasing Efficiencies Through Wi-Fi-based Location Analytics
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Closing
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Mobility Services Engine Licenses
Detection and mitigation of security penetration and DoS attacks
• CMX Analytics• CMX Connect• CMX Engage• CMX for Facebook
Wi-Fi• Advanced spectrum• Location tracking for
rogues, interferers, Wi-Fi clients, and tags
• Mobility Services API
BASE LOCATION LICENSE
Connected Mobile Experiences License wIPS License
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Benefits Of Connected Mobile Experiences
Increased Revenue Opportunities
Increased satisfaction and loyalty
with relevant mobile communication
Attribute-based (time, location, profile, etc.)
mobile notification capabilities
Real-time and historical insight into movements
and patterns
On-PremiseVisibility
Context-Aware Marketing
Opportunities
EnhancedEngagement
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Professional Services Help Move The Conversation From “What?” To “Why?” And “How?”
• Create an end-to-end application platform to support your initiative
• Engage customers better to fuel new revenue streams
• Deliver real-time context- and location-aware services and analytics
How Will Services forCMX Benefit Me?
• Develop an intelligent application infrastructure strategy
• Validate LOB use cases and define requirements
Where Do I Start?
• Application and platform design and development solutions from Cisco and partners
• Testing and validation services
• Proof of concept and pilot
How Do I Manage CMX Application
Development?
• Optimization services for mobility
• Global technical support
• Application and platform term license subscription and support from Advanced Services
How Do I Manage and Operate After
Implementation?
C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 67
Ready To Learn More?
Visit www.cisco.com/go/cmx
Or
www.cisco.com/go/highered
Or
Contact your Cisco partner oraccount manager
Thank you.
Cisco Confidential 69C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved.
Wireless Security
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Meeting Wireless Security Challenges (Continued)
• Physical security
• Vulnerability assessment and alerts
• 802.11i with Advanced Encryption Standard (AES) and Management Frame Protection (MFP)
Step 1
Best Practices
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Meeting Wireless Security Challenges (Continued)
Step 2
• Locate and classify rogues
• Contain with spectrum-efficient deauthorization mechanism
• Mitigate with Switch Port Tracing (SPT)
Detect, Locate, and Mitigate Rogues
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Meeting Wireless Security Challenges
Step 3
• Detect denial-of-service (DoS) and security penetration attacks
• Detect and mitigate interferers
• Capture, analyze, and report
Detect Network and Client Threats
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Discover and assess security problems before they affect the network.
Perform proactive configuration auditing and performance monitoring.
Save money with accurate, customizable event classification and escalation.
Keep the network safe with rogue detection and mitigation.
WLAN Integrated wIPS Solution (Continued) No Separate Infrastructure or Management System Required
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Apply comprehensive over-the-air attack detection.
Get the big picture with security event reporting,including Payment Card Industry (PCI) reports.
Scale and grow your solution to meet changing needs.
Track issues with advanced forensics.
WLAN Integrated wIPS SolutionNo Separate Infrastructure or Management System Required