Class #6October 8, 2013

PRODUCT LIFECYCLEUnderstanding product, market innovation and growth

Weekly Recap

• “Highs & Lows” of the week

• Thoughts on Boundless field trip

• Cold email an entrepreneur recap

THE PRODUCT LIFECYCLEA type of business analysis that attempts to map the lifespan of a

given product across various stages of sales or interest

THE INNOVATOR’S DILEMMAAn observed business phenomenon in which market leaders fail to

keep pace with new technology; failing as a result of disruptive innovations from new challengers.

DISRUPTIVE INNOVATIONTechnological innovations that significantly “disrupt” the widespread

use of previous, “sustained innovations” by radically expanding a product’s value or by creating an entirely new market for the product.

Where does this all come from?

The Innovator’s DilemmaClayton Christensen

Crossing the ChasmGeoffrey Moore

Many Products, One Lifecycle

Where do they fit?

What the class said:

DebateWhere is Facebook on the Product Lifecycle?

Team #1 Team #2

How can you avoid the Innovator’s Dilemma?Companies are trying everywhere and everyday.

John CapecelatroStudent-Entrepreneur

Babson College@Jcap49

Delian AsparouhovEntrepreneurNightingale@MITDelian

For next week...

• Meet an entrepreneur from cold emails

• Complete selected readings delivered via email

• Write 1 pg. double-spaced reflection on cold emails/product

lifecycle/Innovator’s Dilemma

• Next class (Oct. 22nd): Field trip to One Mighty Roar (via Joey/T)

BE GREAT. HAVE A GOOD WEEK.