APPLE ON DIVERSITY IN THE WORKPLACE

Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship, or who they love. Tim Cook

CEO of Apple Inc.

The face of diversity has changed:

Previously:

- Race/Ethnicity

- Gender (Male/Female)

The face of diversity has changed:

Now:

- Race/Ethnicity

- Gender (Male/Female/Transgender)

- Sexual Orientation

- Age

- Military Veterans

- Disabled

- Religion

GLASSDOOR DIVERSITY STUDY

• 67% of active and passive job seekers said that a diverse

workforce is an important factor when evaluating companies

and job offers

• 57% of people think their company should be doing more to

increase diversity among its workforce

• Only one-third of people polled said they knew of any diversity

initiatives where they work. An additional 21% said they are

uncertain.

Before recruiting, make sure the boat isn’t leaking.

I like to think of it as, inclusion is diversity sustained. It means nothing for companies to bring in a group of diverse new hires if those people turn around and leave when confronted with an unwelcoming culture.

Candace Morgan

Head of Diversity at Pinterest

TO GET EMPLOYEES TO STAY, DIVERSITY LEADERS ARE FOCUSING ON INCLUSION

• Employee resource groups

• Unconscious bias training

• Ally outreach

• Internal marketing

When I was young I thought that money was the most important thing in life; now that I am old I know that it is.

Oscar Wilde

30%of executive bonus compensation is based on diversity results at Time Warner

Jeff Bewkes

Chairman and CEO of Time Warner

Inc.

CHECKING THE BOX, NO LONGER ADEQUATE

CONFERENCES AREN’T CHEAP

$1.5Mamount several companies spent at a single diversity conference

Satya Nadella

CEO of Microsoft

2015 Grace Hopper

Conference

Candidate capture is critical

CANDIDATE CAPTURE IMPORTANCE

• Compliance

• Candidate experience

• Ability to schedule quickly

• Ties candidates to an event

• EEO information

• Ultimately enables tracking of ROI

• Capturing source enables affinity marketing

• Content creation is key

• Recruitment marketing strategy and content calendar

AFFINITY MARKETING

IBM AT SWE

• Every candidate received an email thanking them for stopping by the booth

• Several action items available including a link to job listings

• Key focus was on the female leadership at IBM

ROI CASE STUDY - EFFICIENCY

• Large financial institution attended 4 major MBA diversity conferences in 2014

• National Black MBA

• National Society of Hispanic MBAs

• Asian MBA

• Reaching Out MBA

• They collected 100% of candidate information, including EEO details, via Yello mobile apps

• Average spend per event was $100K

ROI CASE STUDY - EFFICIENCY:FINANCIAL INSTITUTION REGISTRATIONS AT NBMBAA

Observation:

30% of registrants were African American

Actions/Questions:

- Is 59 African American MBAs enough to meet goals?

- If yes, great. If no, is this the right event for us and where else do we need to source?

Observation:

Almost half of registrants were Asian

Actions/Questions:

- Is this normal/expected?

- If yes, can we cut the Asian MBA conference?

CASE STUDY: PERFORMANCEYEAR-OVER-YEAR EVENT METRICS

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CANDIDATES MET

AY 2015/16 AY 2014/15

0%

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30%

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100%

EVALUATION PERCENTAGE

AY 2015/16 AY 2014/15

7,141 Candidates

Met Total

3,496 Candidates

Evaluated

5,756Resumes

Collected

KEY INSIGHT: COMPANY met 489 more candidates while evaluating 299 more candidates

during the 2015/16 academic year

CASE STUDY: PERFORMANCENSBE CONFERENCE SUCCESS

43%

57%

2015 2016

NSBE YOY COMPARISON

• 1,212 candidates were sourced at the National Society of Black Engineers

diversity events, ranking 3rd for the number of candidates COMPANY

sourced per diversity organization

• COMPANY met 30% more candidates in 2016 than in 2015

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IBM A B C D

NSBE BENCHMARKING

• Of the 25 Yello customers that attended the annual NSBE conferences in

both 2015 & 2016, each customer met an average of 43% more

candidates or about 126 candidates

You met the MOST candidates at NSBE

2016 out the 5 tech industry client using mobile apps at the event

YOU

How do you stop attending a

diversity conference without

causing concern with that affinity

group?