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Chatbot Marketing Mastery
Chatbot Marketing Mastery
Copyright © All rights reserved worldwide.
YOUR RIGHTS: This book is restricted to your personal use only. It does not come with
any other rights.
LEGAL DISCLAIMER: This book is protected by international copyright law and may not
be copied, reproduced, given away, or used to create derivative works without the
publisher’s expressed permission. The publisher retains full copyrights to this book.
The author has made every reasonable effort to be as accurate and complete as
possible in the creation of this book and to ensure that the information provided is free
from errors; however, the author/publisher/ reseller assumes no responsibility for errors,
omissions, or contrary interpretation of the subject matter herein and does not warrant
or represent at any time that the contents within are accurate due to the rapidly
changing nature of the Internet.
Any perceived slights of specific persons, peoples, or organizations are unintentional.
The purpose of this book is to educate and there are no guarantees of income, sales
or results implied. The publisher/author/reseller can therefore not be held
accountable for any poor results you may attain when implementing the techniques
or when following any guidelines set out for you in this book.
Any product, website, and company names mentioned in this report are the
trademarks or copyright properties of their respective owners. The
author/publisher/reseller are not associated or affiliated with them in any way. Nor
does the referred product, website, and company names sponsor, endorse, or
approve this product.
COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume
that the links contained in this book may be affiliate links and either the
author/publisher/reseller will earn commission if you click on them and buy the
product/service mentioned in this book. However, the author/publisher/reseller
disclaim any liability that may result from your involvement with any such
websites/products. You should perform due diligence before buying mentioned
products or services.
This constitutes the entire license agreement. Any disputes or terms not discussed in
this agreement are at the sole discretion of the publisher.
Chatbot Marketing Mastery
In end of this EBOOK you can see top 37 tools about
marketing.
Table of Contents
Table of Contents .................................................................................................. 3
Introduction ............................................................................................................ 4
Benefits of Chatbots .............................................................................................. 6
Drawbacks of Chatbots ......................................................................................... 7
Are Chatbots Right For You? ................................................................................ 8
Ways to Use Chatbots ......................................................................................... 10
Content Delivery .............................................................................................. 10
Making Sales ................................................................................................... 11
Customer Service ............................................................................................ 11
Chatbot Solutions ................................................................................................ 14
chattypeople .................................................................................................... 14
Botsify .............................................................................................................. 15
Conclusion ........................................................................................................... 16
Resources ........................................................................................................... 17
Chatbot Marketing Mastery
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Chatbot Marketing Mastery
Introduction
With sites like Facebook and Kik opening their platforms to automated
messaging for companies, chatbots have really exploded in popularity.
Facebook went from zero chatbots in February 2016 to 18,000 by July
of the same year. Kik had approximately 300,000,000 registered users,
and those users exchanged 350,000,000 automated messages with the
platform in the first seven months of its chatbot.
You’ve probably seen chatbots in action. They are on all sorts of
websites, from major retail chains to mobile phone service providers
and many other types of sites and apps.
At first, you might think you’re talking to a real person. Usually, a popup
appears with a picture of an agent, along with a name. The agent asks
something like, May I help you with anything? Or, Do you have any
questions?
Chatbots use artificial intelligence that is often quite advanced to
answer many questions a user might have, and in the event that the
bot is unable to help the user, it will usually as the user to call, email, or
fill out a support form, or perhaps to check a F.A.Q. page.
Chatbot Marketing Mastery
Chatbots are quite advanced, and many of them can almost manage to
fool users into thinking they are speaking to a real person. This is
beneficial, because it allows companies to lower their overhead by
using chatbots to replace customer service agents in many
circumstances, and only when the chatbot is unsuccessful in helping the
customer must a real agent step in.
Chatbots have a few drawbacks, but they also have many benefits. In
this guide, you’re going to learn more about how chatbots can be used
for marketing, and whether or not chatbots are a good fit for your
business.
So let’s get started.
Chatbot Marketing Mastery
Benefits of Chatbots
Chatbots are very useful for a lot of different applications—from simple
user contact, to answering questions, and even helping the sales
process along.
One of the biggest benefits of using Chatbots is that you can have fewer
actual employees, because chatbots can take care of a lot of issues that
might take up time from paid employees. This frees up paid employees
for more important tasks, and allows them to have more time to help
customers with major issues.
This benefits customers, too, because they can get answers to
questions and help with problems much faster than they might if they
ended up contacting customer service through traditional means.
Bots can also provide you extremely valuable information about your
customers if you log those conversations and analyze them, because
you can see the types of questions they are asking. Never overlook
those logs as a way to find out more about them.
Chatbot Marketing Mastery
Drawbacks of Chatbots
Of course, chatbots have a few drawbacks, too. No technology is
perfect, and bots are no exception.
The biggest drawback is that artificial intelligence, no matter how
advanced it may be, is not yet at the level that can replace actual
humans. This inevitably leads to failure to help customers sometimes,
which may end up frustrating the user enough that they leave your site.
This is rare, but it can happen, so you must make sure your chatbot can
direct customers to live help when needed.
Many bots are poorly programmed because they have been rushed to
market to take advantage of the surge in chatbot use, so you must be
on the lookout for this, as well. The cheapest solution isn’t always the
best, so it’s vital that you test your chatbot thoroughly to make sure
there are no problems with it that could end up frustrating your
customers.
Chatbot Marketing Mastery
Are Chatbots Right For You?
Chatbots aren’t right for every business. If you find that you don’t have
a lot of contact with customers normally, you may not need a chatbot.
But, on the other hand, if you do have a lot of contact with customers,
or if you find you have a lot of shopping cart abandonment or your
customers tend to ask a lot of questions or need additional help, a
chatbot just might be perfect for your needs.
Here are some situations where a chatbot might work for your
business:
1. Your customer service agents are overwhelmed. If you find that
your agents are overwhelmed by the volume of help requests you
get daily, especially if the are simple requests that could easily be
taken care of by a bot, it makes perfect sense for you to use one.
2. You have a high rate of shopping cart abandonment. If you find
that a lot of people are abandoning their shopping carts or leaving
your site without converting into email subscribers or buyers, a
chatbot might help by asking the customer what went wrong
Chatbot Marketing Mastery
when they try to leave your site, and then guide them through the
process so they can complete the conversion.
3. Customers keep asking the same questions over and over. Let’s
face it, customers rarely read F.A.Q. pages. Sometimes you may
wonder, Why even bother having a F.A.Q. page? It seems like
nobody reads them! And that’s true. But chatbots are a great
way to get more people to find out the answers to simple
questions without wasting your or your agents’ time. You can
program common questions into your bot and let it answer those
questions.
4. Your business is oriented toward service. If you’re in an industry
that is notoriously service-centric, such as the travel industry, for
example, chatbots can go a long way toward helping customers
get assistance while alleviating some of the initial work that
agents might otherwise have to deal with.
These are just a few examples, but hopefully you’re beginning to get an
idea of whether or not a bot might be a good fit for your business.
Chatbot Marketing Mastery
Ways to Use Chatbots
There are many ways to use chatbots for business, and companies are
thinking of new, innovative ways to use them all the time. Let’s take a
look at a few ways chatbots can benefit your business.
Content Delivery
A lot of companies are using chatbot technology to deliver content in a
new an interesting way. Websites such as CNN are sending interesting
articles to visitors through messaging apps.
Since so many people are using messenger apps like Facebook and Kik
on a regular basis, delivering content straight to the platforms they’re
already using just makes sense.
This allows companies to reach readers even if those readers aren’t
coming to their site daily.
Chatbot Marketing Mastery
Making Sales
Companies like Dominos and Taco Bell are making use of chatbot
technology by allowing customers to make purchases directly through
their bots via text message or platforms like Facebook Messenger.
This is beneficial to companies like Dominos because it keeps stores
from being inundated with so many phone calls during peak times, and
it’s beneficial to their customers because it’s often faster and less
frustrating than calling or using the website.
All sorts of businesses can benefit from using a chatbot to assist in
making sales, by offering personalized product suggestion based on
input from customers.
Customer Service
The most common use for chatbots is for general customer service,
such as answering basic questions, making suggestions, directing
problems to appropriate departments, and more.
Chatbot Marketing Mastery
This is a great for chat bots, because they can programmed with
specific responses to your most frequently asked questions and keep
you and your employees from having to field a lot of questions that
could have been answered by the bot.
Chatbots can improve user experience, too. Customers love getting an
answer in seconds without having to wait on hold for a live person or
sending an email and waiting hours or days for a response.
Studies have shown that 51% of people believe a business should be
available for customer support 24/7. They don’t appreciate companies
operating in normal business hours anymore. In the days of microwaves
and overnight shipping, patience is growing thinner and thinner. If your
company takes 12 hours to answer an email, and your competitor
answers a simple question at two o’clock in the morning, whom do you
think they will buy from? Whom would they feel most loyal to?
45.8% of people would rather contact a company through messaging
than through email. They know email can be slow. They’d rather use a
method that gets faster, easier results.
Chatbot Marketing Mastery
49.5 would rather contact a company through messaging than
telephone. No one likes waiting on hold, and some people don’t like
speaking on the phone. Messaging is easier for those people.
The bottom line is that people want chatbots. They save them time and
frustration, and in return, it saves you time and money. It’s a win-win
situation.
Chatbot Marketing Mastery
Chatbot Solutions
There are already a number of chatbot products on the market. Some
are quite effective, while others have been obviously rushed to market
and are full of bugs that will frustrate you and your customers.
Let’s take a look at some of the products that are currently on the
market and are considered to be good quality.
chattypeople
>> https://www.chattypeople.com/
The chattypeople platform is one of the most popular chatbots
available for the Facebook Messenger system, and also works with
Facebook comments. They are remarkably affordable, with a 30-day
free trial and a permanent free plan for under 100 customers.
Chatbot Marketing Mastery
The chattypeople platform will even allow you to sell products directly
to customers through Facebook with Stripe, Paypal, and other payment
platforms.
Botsify
>> https://botsify.com/
Botsify is another very popular platform that works for Facebook
Messenger, but also has a version that works directly on your website.
They have a free plan (only for Facebook Messenger) that has a lot of
features, but their paid plans (which can be used on a website) start at
a very reasonable $10 per month.
Botsify also allows human takeover at any time, so you can have a
customer service agent take over whenever the chatbot isn’t helping
the customer properly.
ChitChatChimp
>> http://www.chitchatchimp.com
Chatbot Marketing Mastery
ChitChatChimp is poised to be one of the frontrunners in the chatbot
realm. It allows absolutely anyone, even with zero programming
knowledge, to create their own chatbot.
It can create all types of bots, including:
Customer support bots
Sales bots
Research-gathering bots
Educational bots
Entertaining bots
If you need something flexible and customizable that doesn’t cost a
fortune, ChitChatChimp is probably your best option.
Chatbot Marketing Mastery
Conclusion
Chatbots can provide real-time engagement that is available
instantaneously, which is something that even the most well-staffed
company is rarely able to do.
While chatbots can’t replace all staff, they can certainly help you cut
down on the number of times your support staff has to answer basic
questions simply because customers don’t read the F.A.Q. pages or
miss information on sales pages. They can also provide feedback from
customers that can help you streamline your sales and customer
service processes and make things easier for future customers.
If your business falls into one of the types of businesses that might find
a bot useful, or even if you just think a bot would be a good fit, give it a
try. If nothing else, you may find out some valuable information about
your customers.
Good luck!
Chatbot Marketing Mastery
Resources
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Marketing
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Youtube Page 1 in 1 minute Easy System - See
How All My Videos Rank Page 1 in Youtube,
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Chatbot Marketing Mastery
Call To Action Videos
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Software
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Unique content! Create STUNNING 100 Quotes
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YouTube Rank Checker
Chatbot Marketing Mastery
YouTube Rank Tracker - Track Fast & Easy
Unlimited Keywords & Videos Ranking - $7
One Time Payment!
Content creation tools
Blog Topic Generator
Fill in the fields with terms (preferably nouns) that you'd like to write about, and we'll come up with a week's worth of relevant blog post titles in a matter of seconds! ===
Content Idea Generator
Content Idea Generator will generate literally hundreds of great ideas for blog posts, articles, tweets, whitepapers and e-books, videos, podcasts, press releases... and just about any other kind of content that will attract more visitors to your website and get more enquiries about your products and services.
===
Contently
Contently helps brands do great content marketing at scale—with smart technology, content strategy expertise, and a network of 100000 freelance creatives.
===
Chatbot Marketing Mastery
Top Content Tools
Atomic Writer
"Atomic AI is a Content Marketing Optimization Platform for content and social media marketers"
===
Byword
Byword is a markdown app for writing in plain text efficiently. Available for Mac, iPhone and iPad. Byword includes complete Markdown support.
===
Cliche Finder
Cliché Finder is a tool that will track, and analyze your writing to see if you overuse clichés.
===
Contently
Contently helps brands do great content marketing at scale—with smart technology, content strategy expertise, and a network of 100000 freelance creatives.
===
CoSchedule
CoSchedule is an easy drag-and-drop content marketing calendar that allows you to plan, create, and promote your
Chatbot Marketing Mastery
content all in one place. It saves you time and helps you grow your audience through smart marketing plans and efficient team collaboration.
===
CoSchedule Headline Analyzer
Write Headlines That Drive Traffic, Shares, And Search Results. Get more engagement, shares, and traffic back to your blog posts with SEO driven, emotional headlines.
===
Divvy HQ
DivvyHQ is a content planning and production workflow tool for high-volume content teams. It was built to help marketers and content producers stay organized and successfully execute demanding and complicated content marketing and social media marketing initiatives.
===
Edit Flow
Edit Flow is an editorial calendar for planning blog posts. Especially useful for sites with collaborating authors.
===
Editorial Calendar
WordPress doesn't make it easy to see when your posts are scheduled. The editorial calendar gives you an overview of your blog and when each post will be
Chatbot Marketing Mastery
published. You can drag and drop to move posts, edit posts right in the calendar, and manage your entire blog.
===
FAQfox
FaqFox is an excellent free tool that will help you explore new product and market ideas.
===
GatherContent
Gather Content helps teams organise, structure, produce, manage and migrate website content. GatherContent integrates with popular CMS'.
===
Ginger
The Ginger Grammar Checker helps you write better English and efficiently corrects texts. Based on the context of complete sentences, Ginger Grammar Checker uses patent-pending technology to correct grammar mistakes, spelling mistakes and misused words, with unmatched accuracy.
===
Grammar Check
Grammar check your writing, find errors in grammar, spelling and writing style. Instant feedback on problems and suggestions on how to fix them.
===
Chatbot Marketing Mastery
Germ.io
germ.io is a project planning tool that helps to capture abstract ideas, collaboratively brainstorm and turn them into actionable projects.
===
Hubspot's Blog Topic Generator
Hubspot's Blog Topic Generator is probably the most well-known tool for generating blog post title ideas but there's a reason for that – it's a fantastic free tool.
===
Kapost
Software to realize your B2B marketing strategy. Kapost is the B2B marketing operating system used to power world-class content and drive business success.
===
KingSumo Headlines
Detailed, online reports show you how your titles are performing relative to each other. You'll instantly be able to tell which title performs better. KingSumo Headlines is like getting free traffic.
===
Link Bait Content Generator
Chatbot Marketing Mastery
Use this title generator to brainstorm shareable link bait title ideas for your website.
===
Marketing.AI
Marketing.AI is defining a collaborative content management software framework to get customers from strategy through execution with ease.
===
Newscred
NewsCred powers content marketing for the world's best brands. Through our complete solution and repeatable methodology, we deliver measurable business outcomes.
===
Neuro Grammar
NeuroGramma uses its advanced neural-network artificial intelligence algorithms in order to grammar check any English document.
===
Pro Writing Aid
ProWritingAid is your online writing editor and personal writing coach. This free version runs on the first 500 words of your document.
===
Reverso
Chatbot Marketing Mastery
This tool enables you to correct the most cumbersome mistakes, with a high degree of accuracy and speed, and to improve your written English.
===
ScribbleLive
ScribbleLive is a content marketing platform used by media, advertising, and marketing professionals.
===
Slick Write
Slick Write is a powerful, free tool that makes it easy to check your writing for grammar errors, potential stylistic mistakes, and other features of interest. Whether you're a blogger, novelist, SEO professional, or student writing an essay for school, Slick Write can help take your writing to the next level.
===
Title Generator
This tool gives you endless catchy topic headlines, title suggestions and creative content ideas.
===
UberFlip
Uberflip is a Content Experience Platform that lets businesses create remarkable content experiences for every stage of the buyer journey.
===
Chatbot Marketing Mastery
White Smoke
WhiteSmoke software products for writing and language. WhiteSmoke is a grammar checker, spell checker, style checker and more - in a single package.
===
WordPress Distraction Free Writing
If you find that all the options in the writing screen keep you from focusing on the task at hand, try out Distraction Free Writing. It hides everything that can get in the way of your writing, and helps you stay focused.
===
Wordsmith
Wordsmith is a natural language generation platform that lets you produce human-sounding narratives from data.
===
Addict-o-Matic
Addictomatic is a discovery platform that aggregates sites on the web for the latest news, blog posts, videos and images. ===
ClipZine
Chatbot Marketing Mastery
The CLIPZINE is a content curation platform that you can curate and create a stylish reusable sharable content.
===
ContentGems
ContentGems is a content discovery engine. Everyday, it scans hundreds of thousands of articles from the best online sources and presents you a stream of relevant and timely content.
===
Curata
Curata's software help marketers scale a data-driven, content marketing supply chain to grow their leads and revenue.
===
CurationSoft
CurationSoft allows bloggers to focus on creating great posts without all the back-and-forth of copying, pasting, and having a gazillion open tabs.It takes the pain out of creating great mashups that are filled with content your visitors are looking for. It also enables content marketers to have more time to post more often, giving you more potential search rankings and a more loyal following.
===
Curation Traffic
Chatbot Marketing Mastery
Curation Traffic a WordPress based content curation platform that includes a stand alone theme, a plugin, and the Curation Mastery Training.
===
Everpost
EverPost was designed to help you keep your company alive, socially. EverPost lets you get on with your day and lets your social channels stay alive and running with the most relevant content for your community.
===
It aggregates content from social media, news feeds, photo sharing sites and other websites, presents it in magazine format, and allows users to "flip" through the articles, images and videos being shared.
===
Headslinger
Headslinger scans your favorite sites' headlines in a matter of seconds. Store your favorite news sources in quick, easy to find folders.
===
Magnify
Chatbot Marketing Mastery
Magnify allows website publishers to create their own video channels, and populate it with videos from other sites (like YouTube, Revver, Yahoo Videos, etc.) that allow embedding. The result is a highly targeted niche video site that integrates very well into existing content websites.
===
Paper.li
Paper.li is a simple way to aggregate online information important to followers without the need to handle it personally. Paper.li is a fantastic tool for delivering relevant content to your community.
===
Pocket is an application and service for managing a reading list of articles from the Internet. It is available for OS X, Windows, iOS, Android, Windows Phone, BlackBerry, Kobo eReaders, and web browsers.
===
Postplanner
Use Post Planner to FIND, PLAN, & POST better content to boost your reach & social media engagement today.
===
Scribit
Chatbot Marketing Mastery
Scribit is a content logistics platform that supports online publishers in discovering, organizing and publishing their content.
===
Zemanta
Zemanta is focused on building content and media technology that helps marketers reach their maximum potential audiences.
===
Work Smarter Not Harder!
We all know that using internet marketing tools can
help us get big success
However, did you know that using best internet marketing tools is THE key element for real success of your business?
Here is why we must use marketing tools:
Chatbot Marketing Mastery
Use tools can help you Earn more money!
Save more time!
Because For almost every paid tool you can find a free alternative one!
Use tools can save you time because when you have the best productivity tools, you add more hours to your day!
Need more customers and more leads? You must know the best tools nowadays for you to collect emails fast and easy.
Do you want your site to reach higher rankings?
You will find in our guide top popular SEO tools for free and also paid ones.
Do you feel that you waste a lot of time working on social media marketing?
We have gathered in top tools the best top social marketing tools for to automate your social media marketing.
Don't know which content to write for your audience?
Chatbot Marketing Mastery
You can find in this guide top tools that give you top ideas to generate the best texts filled with interesting content.
This big list of top internet marketing tools includes almost every tool you’ll ever need to master every aspect of a digital marketing campaign
Feel free to share this guide with your friends! They will definitely be thankful! ALL 100 TOP TOOLS CATEGORIES
Content Curation Tools
Social Media Tools
PPC Tools
Content Optimization Tools
Rank Tracking Tools
Tops Keyword Research Tools
Chatbot Marketing Mastery
Keywords Ideas Tools
Technical Seo Tools
Top Seo Tools Link Building
Top Seo Tools
Top Landing Pages Creators
Twitter Trending Topics
Twitter Tools For Images
Twitter Hashtags
Top Twitter Tools
Top Facebook Tools
Top Lead Generation Tools
Chatbot Marketing Mastery
Top Autoresponders Tools
Build Email List Tools
Top Niche Research Tools
Top Trends Tools
Ecommerce Software
Screen Capture Video Audio Tools
Gif Creator Tools
Free Banner Creators Tools
Top Online Contests Tools
Twitter Tools
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Twitter Analysis Management Tools
Competitive Analysis Tools
Backlink Investigation Tools
Tools For Writers
Instagram Tools
Notifications Monitoring Tools
New Launch Products Sites
Question And Answer Sites
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Time Management Tools
Chatbot Marketing Mastery
Webinars Tools
Heatmap Analytics Tools
Free Wordpress Tutorials
Website Templates builder Tools
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File Sharing And Data Storage Tools
Brainstorming And Mind Mapping Tools
Top Interstitial Traffic Networks
Top Solo Ad Traffic Sources
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Top PPC Networks
Chatbot Marketing Mastery
Top PPV CPV Networks
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Infographic Submission Sites
Free Video Submission Sites
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Scraper Extractor Tools
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Chatbot Marketing Mastery
Efficiency Tools
Virtual Assistant Sites
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Integration Services Tools
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Url Shortener Tools
Content Ideation Tools
Domain Name Idea Generators
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Domain Email Tools
Business Dashboard Tools
Increasing Influence
Payment Gateways Tools
Project Management Tools
Customer Support
Website Monitoring Tools
Form Builders
Website Builders
Image And Cliparts Sites
Design Tools
Chatbot Marketing Mastery
Video Creating Tools
Surveys
Top Outreach Tools
Top Live Chat Tools
YouTube Marketing Tools
Mobile Marketing Tools
Top Heatmaps Tools
Top E-learning Platforms
Top Content Tools
Cloud File Storage
Top Affiliate Marketing Sites
Chatbot Marketing Mastery
Top Analytics Tools
Top Social Advertising Tools
Content Creation Tools
Social Analytical Tools
Monitoring Sharing Tools
Internet Marketing Top Forums
Internet Marketing Newsfeeds
Internet Marketing Top Sites