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Chapter 3Chapter 3
The Business The Business Research Research Process: Process:
An OverviewAn Overview
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•Understand that research is decision- and dilemma-centered•The clarified research question is the result of careful exploration and analysis and sets the direction for the research project
Learning Objectives
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Learning Objectives
• How value assessments and budgeting influence the process for proposing research, and ultimately, research design
• What is included in research design, data collection, and data analysis
• Which research process problems to avoid
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The Research Process
The primary purpose of research is to reduce the level of risk of a business decision
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Stage 1 Clarifying the Research Question
• Management-research question hierarchy
• Begins with management dilemma
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The Research Question
Determine necessary evidence
Set scope of
study
Examine variables
Break questions
down
Evaluate hypotheses
Fine-Tuning
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Performance Considerations
© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Investigative Questions
Attitudinal Issues
Behavioral Issues
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Evaluating the Value of Research
Option Analysis
Decision Theory
Prior or Interim Evaluation
Ex Post Facto Evaluation
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The Research Proposal
Delivery
Legally-bindingcontract
Obligations
Written proposals establish
Methods
Timing
Budgets
ExtentPurpose
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Stage 4 Data Collection
Data Characteristics• Abstractness• Verifiability• Elusiveness• Closeness
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Reducing data to manageable size
© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Stage 5 Data Analysis and Interpretation
Developing summaries
Looking for patterns
Applying statistical techniques
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Stage 6 Reporting the Results
Research Report
ExecutiveSummary
ResearchOverview
TechnicalAppendix
ImplementationStrategies
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The Research Overview
Problem’s background
Summary of exploratory findings
Research design and procedures
Conclusions
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Research Process Issues
• The Favored-Technique Syndrome
• Company Database Strip-Mining
• Unresearchable Questions
• Ill-Defined Management Problems
• Politically Motivated Research