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Business Type: Private Limited Company.Location: Lucknow, Uttar Pradesh, India.Key Partners: X Y ZKey Objectives:1. High quality customer service and satisfaction.2. Consistent high standard of production.3. Continuous quality improvement.4. Employee welfare and development.5. Lean, simple and effective process. Mission: Getting profited through making easy availabilities of Relaxing beverage.
Executive Summary
Our Unique Selling Proposition (USP)
Making Life Easier
Innovative Procedure To
Act
Real Time Communication (Selling products
& getting remarks)
Functional StructureManaging Director
Director Of
Human Resources
Director Of
Production
Director Of
Management
Director Of
Marketing
Director Of
Distribution
Finance
Dept.
Accounts
Dept.
Employment, Selection &
Wages Department
Tea Garden Fruit Garden Tea & Juice
Factory
Quality
control &
Improvement
Department
Planning
Dept.
Organizing
Dept.
Motivation
Dept.
Controlling
Dept.
On Spot
Action Dept.
Advertising
Dept.
Publicity &
Sales
promotion
Dept.
Personal
selling &
Public
Relation
Dept.
G.M.
Area
Managers
Transport
Dept.Store Dept.
Home Delivery
Dept.
Area Based Employees
Physical Resources
Tea Garden Fruit Garden Cultivation Equipments
Office & Factory Building
Processing equipments
Distribution
Processing Unit
Industrial Raw Materials
Unprocessed Tea
From Garden &
Coffee
Unprocessed
Fruits From
Garden
Factory
Distribution Unit
Factory
Distribution Units
Tea Preparing Juice Preparing
Prepared Tea &
Juices @ your
Door step
Processed Tea & Fruits
Processed Tea For Export
Laborer Resources Employee Resources
Selection
Board
(Selection Process)
Selected
Laborers
Selected
Employees
Packaging
In order to feel customer special at being DAY’S BEVERAGE, We will write their name on their
Serving Cups.
Distribution Process
Factory Distribution
Units
Regional Distributor
Area Distributor
Local Delivery
Units
Local Salesmen
Start-up CostParticular Rupee
Land 30 Lakh
Building 12 Lakh
Computers 2 Lakh
Equipment 2 Lakh
Machinery 10 Lakh
Vehicles 15 Lakh
Interior Decoration 5 Lakh
Software 2 Lakh
Inauguration Ceremony 1 Lakh
Raw Material 5 Lakh
Salary 3 Lakh
Rent Advance 3 Lakh (For Six Months)
Advertisement 10 Lakh
Selling Price of Products
Tea
Masala Chai Rs. 25
Green Tea Rs. 30
Assam Tea Rs. 30
Darjeeling g Tea Rs. 40
Lemon Tea Rs. 50
Day’s Beverage Special Rs. 50
Coffee
Espresso Rs. 35
Espresso American Rs. 45
Cappuccino Rs. 50
Irish Coffee Rs. 45
Black Coffee Rs. 50
Cafe Latte Rs. 50
Selling Price of Products
Shakes
Mango Blast Rs. 100
Strawberry Blast Rs. 100
Blackcurrant Blast Rs. 100
Banana Blast Rs. 100
Chocolate Blast Rs. 100
Freeze Frames
Vanilla Ice-Cream Rs. 40
Chocolate Ice-Cream Rs. 40
Chocolate Fudge Sundae Rs. 80
Chocolate Truffle Sundae Rs. 80
Sizzling Brownie Rs. 90
Selling Price of Products
Cold Coffee
Cold Sparkle Rs. 50
Tropical Iceberg Rs. 60
Iced Eskimo Rs. 60
Cold Igloo Rs. 70
Cold Chocolate Drink Rs. 80
After Coffee Mint
Mint Candies Rs. 10
Mint Lollipops Rs. 10
Selling Price of Products
Thirsty Quenchers
Packaged Drinking Water Rs. 20
Orange Juice Rs. 60
Apple Juice Rs. 60
Spritzers
Green Apple Soda Rs. 50
Lychee Soda Rs. 50
Strawberry Soda Rs. 50
S.No. Particular Units Rupee
a) Sales 5,000 @
Rs.150
7,50,000
b) Cost of Sales 5,000 @
Rs.70
3,50,000
c) Gross Profit = a-b 4,00,000
Fixed Expenses (Cash)
i) Salaries 2,00,000
ii) Rent 50,000
iii) Utilities 30,000
vi) Monthly interest on the loan taken 50,000
v) Transportation 20,000
vi) Miscellaneous 5,000
d) Total fixed expenses (Cash) 3,55,000
e) Depreciation(Non-Cash) 2 L @ 10% 20,000
f) Total fixed exp. (Cash & Non-Cash) = d+e 3,75,000
g) Operating profit or loss = c-f 25,000
h) Taxes = use 25% on Profit only 6,250
i) Net Profit/or Loss = g-h 18,750