Building Websites Is Awesome

Sheldon Nesdale

Marketing + Business + Internet + Niche = Win

Sheldon Nesdale :: www.MarketingFirst.co.nz

I’m interested in...

• Learning, Being Inspired, Exploring the web Business Books + TED videos + Kahn Academy +

Googling• Creating

Unique content + Online communities• Tauranga + The Mount

I love where I live


I’m interested in...

• Technology How it connects us & improves our lives iPad + Robots + Games + Facebook

• Being Entertained Videos: Comedy + Movie Cartoons + Sci-Fi + TED

• Making Money Small Business + Micro-Business, Start-Up

Businesses


I get paid for...

1. Ideas2. Action

Prescribing action for clients Taking action for clients Taking action on my own projects

“Great ideas are worth nothing without action”- Helen Keller


Where Do Ideas Come From?

1. Reading2. Asking Questions3. Listening4. Writing (email + content + articles)5. Talking about ideas6. Creating


What Are You An “Expert” In?

• Do you know more about a subject than the person sitting next to you? (only needs to be a little bit more) [Activity]


4 Steps To Being An Expert

1. Choose a subject2. Read the top 10 books3. Write 5 articles

Make sense of what you’ve read

4. Congratulations you’re an expert! You’ll never be without work


What Can You Build Before You Graduate?

You’ve got 3 years:• Build an online presence

For when people search your name• Do a little bit of everything• Only if it’s free• Go deeper with platforms you love

Blogging? Facebook? Pinterest? Flickr? Twitter?


Selling Widgets/Services for a Boss?

• 95% of bosses are running a small business• They hate wasting dollars on advertising• What’s a waste of money?

Yellow Pages TV Daily Newspapers Radio

• Any time you are paying to shout at non-customers


What Does Work?

• Don’t push what you’re selling• Create art and pull people in• Build a “Permission Asset”

Download White Paper Email Newsletter Phone Number First Purchase Next Purchase


Websites Work

• Components of a successful website Passion. Take a stand Plain-speak (no jargon) Valuable (but free) Content/Articles Testimonials Prices Call-to-action Search Engine Optimisation


Want To Build Your Own Website?

• Find a topic you are passionate about This gives you energy to keep going Eg an author, a type of movie, a hobby, a sport, game

• Provide content that is valuable & interesting to certain people (not everybody) Eg reading order list, ranking list of movies & indepth

character details, how-to videos• Have an attitude. Take a stand.• Once you have an audience, making money is easy


Why I Love Building Websites

1. Websites are cheap $84.73/year (or free)

2. Websites are public no barriers between you and the world

3. Websites attract an audience for free thanks to Google

4. Websites are valuable so people will pay you to build them


My Web Work

• 20 client websites Scuba Diving, Management Course, Airport

Shuttle, Winery, Fences & Gates, Charity• 17 of my own websites (66% of my income)

LoveOneDaySales.co.nz NZHotPools.co.nz WhyIHateDogs.com 1000AwesomeKiwiThings.co.nz



LoveOneDaySales.co.nz

• Started as blog article (stolen idea)• Created something useful to people• Asked for their input• Traffic grew• Launched new domain• Rang up all the daily deal owners

Gave them something for free Sold advertising

• $65k/annum @ 4h/week = $325/hour



NZHotPools.co.nz

• Stole a list from a book and put it online• Asked for input• Rang newspapers & got free exposure• Traffic grew• Rang all the owners & sold advertising• $8k/annum @ 0.5h/week = $307/hour


ChickenCoops.co.nz

• Sold $55k worth of Chicken Coops• For $2,500 commission• $8/hour



WhyIHateDogs.com

• Started as a blog article• Got a little bit of traffic• Launched new domain• Attracted passionate people• Asked for input• Stepped out of their way• Earnings: $5/month


4 Reasons To Join Me

1. Start building your online profile It will speak louder than your CV when you start

looking for work

2. Learn how to get free media exposure Paying for advertising is for chumps

3. Learn how to write in a way that glues peoples eyes to your writing

4. Generate ideas for passive income of your own

Education

Building Websites Is Awesome