How to create “Awesome” WordPress Websites For to create “Awesome” WordPress Websites For Niche Organizations Neha Gupta Goyal @nehagupt. ... configure multisite installs, ... WordPress Taxonomies:

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  • How to create Awesome WordPress Websites For Niche Organizations

    Neha Gupta Goyal@nehagupt

  • Hello, World! Web Developer at American Enterprise Institute Have been working for niche organizations for the

    past decade Key to an awesome website: TELL YOUR STORY

  • Small Businesses Selling a product Providing a seervice

    Nonprofits Charities Think tanks

    Niche organizations

  • Make your niche website AWESOME

  • Unique challenges of a niche organization Needs of a niche organizations websites Using WordPress to create a website Intro to WP-CLI


  • CHALLENGES Smaller Budget Limited Manpower Employees wear

    Multiple Hats Revenue/ Raise Funds Mission-driven


    Not for Profit Advocacy Drive



    For Profit Service/

    Product Drive Sales up

    Unique Challenges of niche organizations

  • Understanding the goals of your organization Understanding your audience Develop a cohesive website strategy aligned with

    business goals and mission

    Overcoming the Challenges

  • Understanding the goals What are your organizations most important

    goals? What does success looks like? Who is your audience?

  • Understanding your audience What is important to your audience? How does your audience access your website? How does your audience interact with your


  • Clear and Consistent Branding Front-end: Easy to find information and use functionality Back-end: Easy to use and maintain Mobile-friendly aka Responsive website TELL YOUR AWESOME STORY

    Cohesive Website Strategy

  • Trusted by many organizations Fastest growing CMS (~60% of the CMS market share*) User-Friendly Easy to install and maintain Customizable

    * Source:

    Meet Awesome WordPress

  • Components of WordPress

    Dashboard Plugins Media Library Appearance Theme

  • WordPress Theming

  • Custom WordPress Theme

  • Categories Broad grouping of content Makes it easy for the user to find content Hierarchical

    Tags Index words Not hierarchical


  • Taxonomy

  • Post Typeso Pageso Postso Custom Post Types

    o Requires developer skills

    Post Types

  • Advanced Custom Fields Custom data/fields in the CMS Multiple input types :

    o WYSIWYGo Date Pickero Color Pickero Object Relationships

  • Update plugins, configure multisite installs, and much more Custom commands for Data migration Syntax:

    wp [command] [sub-command] Example - wp plugin update

    Intro to WP-CLI

  • Keep In Mind Website Security Website Performance Use categories and tags judiciously Only Install Plugins that you actually need

  • YES, you canbuild an AWESOME website

    Understanding your goals Understanding your audience Cohesive Website strategy Tell your AWESOME story

  • Thank You @nehagupt Slides:

  • Resources1. WordPress Taxonomies: Custom Post Types: ACF: WP CLI: WordPress Starter Theme:

    How to create Awesome WordPress Websites For Niche Organizations Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11Components of WordPressSlide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 22Slide Number 23Slide Number 24Slide Number 25Advanced Custom FieldsSlide Number 27Intro to WP-CLIKeep In MindSlide Number 30YES, you canbuild an AWESOME websiteSlide Number 32Slide Number 33Resources