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BRIDGING TWO WORLDS : Communicating Development Aid in Public Policy
WHO’S YOUR GUEST LECTURE ?Mira Fitria Viennita Zakaria
[email protected]@viennitaFB: www.fb.com/viennita
“Believing in Change”
MY LIFE REVOLVES AROUND..
Diploma in Business Administration
Bachelor Degree & Master Degree in Communication StudiesFocus: Corporate Communication / Intercultural Communication
PR Professional at GIZ Country Office for Indonesia, Timor-Leste & ASEAN
Executive DirectorPublic Relations atPerhimpunan Indonesia Austria
WHAT IS GIZ ? Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
Owned by the German Government, Operating under private law
Helps the German Government to reach its objectives to improve the living conditions for people by empowering them
Works in over 130 countries world wide
Acts with the core principle of sustainability upholding the German value standards in delivering services and processes
Service Provider for International Development Cooperation
Main Clients: German Government Institutions, but also Foreign Donors and Multinational Corporates
A TASTE OF GERMAN – INDONESIAN RELATIONS
Ambassador Dr. Georg Witschel with President elected Joko Widodo
(photo courtesy of German Embassy – Jakarta, Facebook Page)
Sister Cities Jakarta – Berlin
(photo courtesy of GIZ Office Jakarta)
GERMAN – INDONESIAN DEVELOPMENT COOPERATION Over 60 years of Diplomatic Relations
German Technical Cooperation started in 1958
Current focus of Development Cooperation: Energy & Climate Change Inclusive Growth Good Governance & Global Networks
Working Areas in the past: Health Water Supply & Sanitation Microfinance Aceh Rehabilitation & Reconstruction Padang Reconstruction – Rebuilding Schools
WHY DEVELOPMENT AID ?Increasing the effectiveness of aid means ensuring that aid helps developing
countries to improve the welfare of their poorest populations. For this reason,
aid must be genuinely focused on development priorities set by these countries.
At the heart of this commitment is the conviction that donors do not develop
developing countries—developing countries must develop themselves.
To enable this to happen, donors and developing countries must establish
genuine partnerships, in which they are jointly and mutually responsible
for development results. (Source: Reaching Our Development Goals: Why Does Aid Effectiveness Matter?, OECD)
HOW DOES GIZ SUPPORT DEVELOPMENT? Assisting Partners through
Policy Advice Shaping Policies Trainings for Partners & Stakeholders involved in a
Dialogue Process to Change Supporting their processes to development Foster dialogues Support Planning Processes through workshops
Knowledge Transfer - Delivering Information fitted to the conditions of partners, involved publics
Empowering the governments, organisations and people
WHY COMMUNICATE ? To convey the development of an area
To inform the public about their rights to claim
To shape a correct image of how development measures are perceived
To anticipate expectations To manage change
HOW TO COMMUNICATE EFFECTIVELY ? Analyse the environment that you are in Be aware of the expectations and behaviours of the stakeholders
Work by a communication plan Involve the stakeholders at the earliest time possible in the dialogue
Evaluate your work as often as possible
THE CHALLENGES Working with different conditions of people
Different perspectives or interests of governments
Cultural understandings Infrastructural Factors Different levels of education, society
Lack of knowledge, awareness Knowledge Management
THE CULTURAL CLASHClash, is natural and needed …
…because we are working towards Change
German and Indonesian Working Culture
Language Barriers
Individual Characteristics
Different Expectation Levels
Cooperation between Government Partners and Staff Members
TIPS AND TRICKS ON CAREERKeep testing yourself!Follow your interest and passion
Make MistakesClaim for Mentors that inspire you
Learn and Ask now. Now is the chance.
KEEP BELIEVING IN CHANGE!
Mira Fitria Viennita [email protected]
@viennita
FB: www.fb.com/viennita
www.giz.de
www.polyglotindonesia.org
