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Booster Pro the Free Fundraising Engine
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The Free Fundraising Engine
Boosting revenue for nonprofit organizations
Angelo Falcone CEO
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The Problem
Charities of all types are going after our wallets
• The economy has shrunk
• Traditional donation requests less effective
• Volunteer organizations don’t have • Time • Expertise, or• Tools
Comprehensive integrated PlatformLeveraging Social Networks of Members
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Manage Clubs
Auction Mgmt
Business Promo
Shop Online
Manage Events
Contests
Games
Communicate
Manage Donors
Build Sites
Register
Online Recognition
Fundraising Apps
Sell Tickets
Track your Progress
Snack Stand
Online Store Thousands of Items
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…….
Company Status
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Launching v. 1.0
Pipeline filling with over 70 organizations to date
Implementing new organizations weekly
Pre-revenue
Team of 15
• Design, coding, bus dev., customer support, sales, etc.
Customer support infrastructure & team in place
Store - 150 vendors & growing (2,000+ products)
V. 2.0 Design Complete
Signed first channel partner – Bright Ventures
• Works with over 40 charities
Key to our Success - the People Angelo Falcone, CEO Partner Riordan & McKinzie - 25 yrs exp emerging growth companies Startups: Fasturn (product lifecycle mgmt), Maricultura (aquiculture) Nonprofit experience - over 15 years
Jim Babcock, COO 15 years Andersen Consulting, PWC, Oracle Corp., Scient Startups: Fasturn, Miadora, 1-800-Medicine, US Healthmark
Krissy King, Creative Director + team of 3 President, Striking Idea Inc. - 15 years experience Former Sr. Creative Director Kintera / Blackbaud
Gary Carr, CTO + team of 7 President, Carr Systems - 20 years experience Former VP Kintera / Blackbaud Former Regional Director for the United Way
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US Market 1,880,000 NonprofitsRevenue Potential for Booster Pro is $18B
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• Over 1 million charitable organizations
• Over 700,000 booster clubs*
• Over 100,000 PTAs
• Market Challenge – Speed
* Initial Target Market
Competition
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Full Suitecomprehensive
Freeno set up cost
Generates
RevenueBooster Pro
✓ ✓ ✓
Blackbaud
Salesforce
Others
Financial Projections
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Revenue Sources
* In thousands
Year 2013
2014
2015
2016
Organizations 112 672 1,278 1,815
Gross Rev* 1,396 19,602
68,285
113,348
Net Rev* 251 14,042
58,080
99,352
% of Gross Rev 18.7%
71.6% 85% 87.6%
Projected Revenue
Investment Opportunity & Use of Funds
Current Raise….……. $ 500,000
Valuation…..…….…... $3,000,000
Investment to Date….. $ 450,000
Use of Funds Sales - Service Pipeline
- Grow Sales Team Infrastructure Scaling - Team building
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Recap
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• Market is large: $18B • The market recognizes the need
• Solution has been well received
• The team has domain & startup experience
• Lean operating strategy minimizes cash requirement
Thank You d
What do customers say about Booster Pro
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Booster Pro knew exactly how to handle the unique needs of the Boy Scouts. I would not hesitate to recommend Booster Pro to any non-profit wishing to raise the bar of fundraising.
Bill Guy, Director, LA Council, Boy Scouts of America
In the early testing at Mira Costa the results were extraordinary. We can’t wait to see how we do once we get everyone on board with the new system.
Stacia Costa, Mira Costa HS Football Boosters
We love the Booster Pro store. It’s right there on the site and the wish list feature is great. Booster Pro has all of the features we were looking for and we love the way Booster Pro worked with us to develop our fundraising strategy.
Sheri Weitz, VP Hamilton HS Music Boosters
Supplemental Slides
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• Multiple Revenue Sources
• The Booster Pro Process
• Launch Strategy
• ROI Strategy
• How Social Networking Works
• Market and Revenue Charts
Multiple Revenue Sources- all offerings competitively priced
14 * Organization bears the cost of credit card processing
** Release 2 additions highlighted in blue
Optimizing RevenueWhen our customers succeed, we succeed
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Assess
Plan Execute
Evaluate
Booster Pro Team
Account Manager
Operations Specialist
Fundraising Coach
Goals Commitment Current State Strengths Weaknesses Opportunities Competition
Tools Timing Resources Costs Communication Management
Events Activities Fundraising
Report Compare Score Adjust
Launch Strategy
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Direct sale to Volunteer Boosters & PTAs, not schools
• Many referrals from friends and online store vendors
• Athletic Directors are hub - great referral sources
• Sales cycle – 30 - 60 days
• Hamilton HS (LAUSD) 15 days
• Bosco Tech (LA Catholic) 22 days
• El Segundo HS (ESUSD) 36 days
Organizing bodies and trade groups
ROI Strategy
Likely Acquirers
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Private equity – subscription business
Typical industry multiples 45x earnings
Blackbaud purchased Convio in 2012• 50x $5.5mm earnings, total price $275mm
• Blackbaud trades at 205x earnings
Financial Projections
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School Adoption
Year 2013 2014 2015 2016Organizations 112 672 1,278 1,815
Rev/user $0.20 $1.73 $2.60 $2.71
Entire network is motivated buyers
Income*Motivated Users*
Network
RevenueSources
*In millions
Leveraging Online Offerings
Ways members can help their organization
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1.Make a purchase for themselves or as a gift
Add to Cart
2. Create a wish list and send a link to Friends & Family
Add to Wish List
Parents
Grand Parents
Aunts & Uncles
Siblings
Friends
3. Invite friends & family to shop in the store Email Invite