BP Oil

It’s time to make a change

• Headquarters: London• Third largest energy company and fourth

largest company in the world measured by revenues.

• Produces 3.8 million barrels of oil per day • Founded in 1909• Chairman: Carl-Henric Svanberg

April 20, 2010• BP has recently been under much

scrutiny due to the tragic oil spill caused by them off the coast of the Gulf of Mexico.

• The spill killed 11 workers, and caused all marine life to tragically suffer.

Gulf of Mexico• Not only did the spill reek havoc

among many species of marine life, but damaged the Gulf Coasts economy as well.

• Specifically the tourism and fishing industries.

It’s time for a change…• Due to the recent oil spill, BP is in

much need of damage control.

• SEO, and a Variety of Social Media resources will benefit the public’s feelings towards them.

• Google Tools will be beneficial as well.

Social Media • It is crucial that BP builds a better

relationship not only will consumers but all Americans as well.

Social Media Cont…• By using facebook and similar

resources BP will be able to connect with their consumers which will then allow them to understand what they need to do to get their image back.

• Every company’s main goal is to understand the consumer.

SEO• BP should use SEO to direct their

consumers not to their website but the sites they have created, that inform the consumers about what they are doing to improve the Gulf and what they are doing to help the economy.

Google • Adwords• Allow them to measure consumer

click’s• Measure popularity of sites

presented• Understand where they are going

wrong

Budget • Because Oil is crucial to make the

world run, there is no seasonal peak or reason to increase SEO, Social Media, or Google use at any particular time.

• Bp is not in need of revenue they are purely in need of a better image to maintain their customers.

We’re Sorry • Recently a South Park episode has created a

parody about BP’s Tony Hayword• I have attached the actual apology and the

South Park versions• While the show’s goal was to poke fun at BP,

if the company does not react poorly it could actually benefit their image, or at least create consumer awareness.

• Hayward, South Park