WRECK & ROLLBubble Sports Complex Sdn Bhd

INTRODUCTIONby Khor Hao Xiang

0318?

WHAT’S THE NEXT

BIG THING?!

Bubble Soccer

Bubble Wrestling

Bubble Bowling

AND

MORE!!

BUSINESS BACKGROUNDby Eng Shi Yi

0317849

Business Background

- Name: Wreck & Roll Bubble Sports Complex

- Location : Beside I-City, Shah Alam

Products and Services:-

- Bubble balls

- Courts

- Event-catering

- Group bookings

Reasons for Starting

Business

• Intention of starting a unique and fun business that is not

yet recognised in Malaysia.

• Financial independence

• Networking purposes

MARKET ANALYSISby Claudwie Tan

0317997

How big is the market?

Wreck & Roll Bubble Sports Complex will be the only

bubble sports complex of its kind in Shah Alam.

Choices of sports activities available

in our bubble sports complex

Who are our customers?

1) Weekend Warriors

Don’t want to be

locked into long

term commitment

Target for special

promotions

Sports A giant transparent

plastic ball

+

2) Teenagers and Sportsperson

Facilities that

can be used by

everyone

Suitable for

families who want

a few hours of fun

3) Families

Senior citizens

will

eventually

retire

Willing to take

part in such

health promoting

programs

1. Safe

2. Full of contact

which is pretty

fun

3. Anyone could

play Bubble

Sports

4) Active Senior Citizens

5) Tourists

We provide facilities

with various purpose

Tourist attractions

Potential Competitors

Jumpstreet Indoor

Trampoline Park

- An urban playground for

adults and children.

- Malaysia’s first indoor

trampoline park.

- Pricing: Reasonable as

(RM25 per pax during peak

hour, RM 20 per pax during

non-peak hour, but you will

have to buy their Grip Socks

which cost RM4.50 per pair

for safety purposes)

Bubble Sports MY

- First bubble sports complex

in Malaysia.

- Pricing: Expensive (RM40

per ball for 1 hour)

- Limited choices of sports

activities (they only have

Bubble futsal so far)

MARKETING STRATEGIESby Bridget Tan

0318370

Marketing Strategies

• Product Knowledge

• Product/Service Benefits

• Target Market

• Sales Strategy and Pricing

• Advertising and Promotional Activities

• References

Product Knowledge

• Events and Bookings:-

1. Kids Parties

2. Adult Parties

3. Casual Social Bookings

4. Sporting Events

5. Corporate Team Building

• Number of Participants

1. For a booking of an hour, about 16

players.

2. For Bubble Soccer, there are 8 bubbles

out on court at any one time.

Product Knowledge

• Players strap into large inflatable

Zorb balls (1.5 or 1.8 meters) with

their legs free.

• Activities include:-

1. Bubble Soccer

2. Bubble Wrestling

3. Bubble Footy

4. Bubble Chase

5. Bubble Bowling

Product/Service Benefits

• Safe

• Fun

• Healthy leisure pursuit

• All-round exercise - use of all limbs and muscles

• Improves coordination skills

• Outdoor/indoor or can be used at own venue

• Group/individual exercise

• Games and sports activities

• Family bonding

• Team building

• Social interaction and integration

• De-stressing activity

Target Market

• Teenagers

• School children

• College students

• Young children and families

• Office workers

• Sports clubs

• Social organisations

• Public servants

• Corporations (Team building)

• People with a desire to be entertained

• People with free time

• Sporty, adventurous people

Advertising &

Promotional Activities

• Broadcast Media (TV Commercials, Radio)

• Outdoor Advertising (Signs, Billboards, Elevator Doors, Mass Transit)

• Online Media (Websites, Link to Prominent Websites, Email Blasts)

• Print Media (Advertisements and Articles in Newspapers, Magazines)

• Direct Mail (Flyers and Promotions)

• Internet (Banner Advertising, “Pop Up” Ads)

• “Specialty” Media/ Promotional Products

• “Creative” Media (In-theatre Advertisements)

• Endorsements (Contracting Celebrities)

Digital Marketing

• Internet Marketing

• Mobile Marketing

• Social Marketing

• Viral Marketing

Internet Marketing

• Ticket sales

• Sponsorship sales

• Merchandise sales (e-Shops)

• Consumer connection (Blogs,

chats etc.)

• General promotion

Mobile Marketing

• SMS blasts

• Phone apps

• Live feed of games

Social Media

• Facebook

• Twitter

• Instagram

• YouTube

• Blogger

• MySpace

• Flickr

Why Social Media?

• Facebook: 500 million users

• Twitter: Over 1 million registered users, new users are

signing up at the rate of over 300, 000 per day

• YouTube: 1 billion views per day

Viral Marketing

• Word-of-Mouth

• Viral YouTube videos

• Flashmobs at public events

• Mascots at sporting/public events

Customer Care/After

Sales Service

• Customer Satisfaction Feedback

• Membership

• Group Discounts

• Discount Cards

• Loyalty Programmes (Customer get Customer/ Repeat Customers)

• Theme Events

• Corporate Social Responsibility (CSR) Events

- Sponsoring activities for less fortunate children

Customer Care/After

Sales Service

• Continuous Safety and Cleanliness

Audits

• Continuous Staff Training and

Motivation

• Regular Customer Appreciation Events

• Continuous Upgrading of Facilities

• Health Talks

• Related Healthy Activities

Pricing & Costing

• Market Research on Pricing and Costing

- Existing rental rates/ball at courts is RM35 per ball/hour

- Average usage per ball is about 4 hours per day (mainly in the evenings and weekends)

- Average year of operation is 300 days (the remaining days for cleaning and maintenance of ball)

- Total income per ball/year is RM42 000 (RM35 X 4 hours X 300 days)

- Commission payable to court is 50% therefore, net income = RM21 000

- Advertisements, overheads, maintenance and storage are 70% of the net income = 29400

- Net income after deducting marketing and overheads = RM12 600 (30% X RM42 000)

• Cost Price = RM320 per ball + delivery and handling charges = RM500 assuming with a lifespan of 6 months per ball (heavy usage). The return is RM12600/1000 = 12.6% per annum which is very comfortable indeed.

• Payback period per ball = RM500 X 2/(RM12600/365days) = 29 active days which is a very sound investment indeed.

• Minimum initial investment = 1 Lot = 70 balls or 70 X RM500 = RM35 000

MANAGEMENT STRATEGIESby Khor Hao Xiang

0318

Business Legal Structure

• Limited Company a.k.a Sendirian

Berhad (Sdn. Bhd.)

What is it ?

Governed by it’s own articles of

association (your company, your law)

Finances are separate to your personal

finances

What’s So Good About It?

• Limited liability

• Separate entity

• Perception

• Ownership and succession

• Take home pay

FINANCIAL PLANby Eng Shi Yi

0317849

Profit for next 3 years

• First year = 332112

• Second year = 332112 x 120% = 398534.4

• Third year = 398534.4 x 120 %= 478241.30

Assume that profit will increase 20 % everey year

Promo video

• http://www.youtube.com/watch?v=xQQo08CPGm8

References (Part 1)

• Internet:-

• Last, N. (2014). Sports Marketing. Slideshare.net. Retrieved 24 August 2014, from

http://www.slideshare.net/Annie05/sports-marketing-presentation

• Merz, G., & Fullerton, S. (2014). Four Domains of Sports Marketing: A Conceptual

Framework.Academia.edu. Retrieved 24 August 2014, from

http://www.academia.edu/169299/Four_Domains_of_Sports_Marketing_A_Conceptu

al_Framework

• Montreal, M. (2014). Create your marketing strategy. Infoentrepreneurs.org.

Retrieved 24 August 2014, from http://www.infoentrepreneurs.org/en/guides/create-

your-marketing-strategy/

• Lake, L. (2014). Your 5-Step Guide to Developing a Marketing Strategy. About. 24

August 2014, from http://marketing.about.com/cs/advertising/ht/5steps2strategy.htm

• Newspaper Articles:-

• NEWS, C. (2014). Bubble Football revealed as hilarious new game that puts soccer

players inside bouncing, inflatable suits. NY Daily News, p. 47.

• Australia, N. (2014). Check out the latest sporting craze, ‘bubble football’. The Daily

Telegraph, p. 107.

References (Part 2)

• Magazine Articles:-

• Wee, D., & Yu, A. (2014). Wacky they may be, but unicycle hockey and bubble

football are fun ways to exercise. South China Morning Post, (48), 26.

• Sport, I. (2014). Bubble Football. Inside Sport: Australia's Sporting Magazine, (45),

48.

• Books:-

• Strydom, J., & Smith, M. (2011). Principles of business management (1st ed.). Cape

Town: Oxford University Press.

• Leake, A. (1982). Market analysis (1st ed.). London: Macmillan.

• Beech, J., & Chadwick, S. (2004). The business of sport management (1st ed.).

Harlow: Pearson Education.

• Journals:-

• Kryk, J. (2014). Players go for the ball during a recent bubble soccer game at the

Dominion Golf Dome on Howard Avenue in LaSalle. Edmonton Journal, 76(8), 23.

• Interview:-

• Tan, S. (2014). Bubble Sports. Taylor's University Lakeside Campus.

THANK YOU