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SEARCH ENGINE OPTIMIZATION
By :-Digital Marketing paathshalaWeb-www.dmpaathshala.com Follow us on : Facebook/Dmpaatshala
SEARCH ENGINE OPTIMIZATION
INDEX
• What is SEO• What is SEM• Organic v/s Paid• Market Share• Strategic Goals for SEO• How Does Search Engine Work• SEO in 2014• SEO Process• Type of Phases• Finding Keywords• Keyword Research Tool• What is Page Url• Page Meta Description• What is Page Headers Tags• Page Content• Meta Keywords
• Best Places to Put Keywords• Understanding Long Tail• Spiderable Link structures• Use Breadcrumb Navigation• Website Design• Domain Name• Uploding Sitemap File• Robots Meta Tag• Anchor Text• The Psychology of linking• SEO Tactics Method• White Hat SEO• Black Hat or Spamdexing• Gray Hat SEO
What is SEO?The Process of affecting the visibility of a website or web page in a search engine’s “natural” or un-paid (“organic”) search results.The activity of optimizing web Pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search result.
What is SEM
Search Engine Marketing
Search marketing(Pay Per Click)
Search engine Display Network
Search engine optimization
(Free/Organic)
SEO is….
To improve the volume and quality of traffic to a website from search engine.
A subset of search engine marketing.The art of ranking in the search engine.Marketing by understanding how search
algorithms work and what human visitors might search.
www.dmpaathshala.com 6
Organic v/s Paid
Market Share
Strategic Goals for SEO
Visibility(Branding)
High ROIWebsite Traffic
How Does Search Engine Work
SEO
Crawling
Indexing
Processing
Calculating Relevancy
Retrieving Result
SEO in 2014A-Quality Content
B-Keywords and Phrases
C-Backlinks
D-Social Engagement
SEO Process
Maintanance
Webaite Analysis & Technical
Audit
On page Optimizati
on
Off Page Optimizati
on
Link Popularity
Or Link Building
Social Channels
Submission
Type of Phases
Website Analysis & Technical Audit
On Page Optimization Off Page Optimization Link Popularity Or Link Building Social Channels Submission Maintanance
Website Analysis & Technical Audit
• Number of inbound link http://www.majesticseo.com• Number of Pages Cached on Google,Yahoo,BING• Current Ranking on Goolge,Yahoo and MSN• Load Speed Tools.pingdom.com• Browser Compatibility• Sitemap http://seositecheckup.com• Meta tags• Dead Links• Keyword Density• HTML Errors http://validator.w3.org
On Page Optimization
On page Optimization
Keyword Analysis
Competitor Analysis
Site Analysis
Meta tag Optimization
URL Optimization
Internal Linking
Structure
Content Optimization
Image Optimization
•Competition Keywords (www.alexa.com;semrush.com)
•Site Map and Linking
•Anchor Text (Hyperlinks in content)
•Google Site Map and Robots.txt Creation
Website Design
Optimization
Off Page Optimization
Off Page Optimization
Directory Research & Submission
Sitemap
Link Exchang Canpaign
HTML Sitemap Submission
XML Sitemap Submission
One Way Linking
Reciprocal Linking
Three Way Linking
Link Popularity Or Link Building
• Directory Submission www.dmoz.org,http://dir.yahoo.com• Creation of Blogs and submitting in relevant Blog websites• Creation of Articles and Submitting in relevant article websites
www.ezinearticles.com• Press Releases in relevant press releases website.• Question/Answer websites Like Yahoo,Ask,Quora etc.• Bookmarking sites – Digg,Reddit• Classifieds – Justdial,Sulekha,Indiamart• Guest Posting• Foram Posting
Social Channels submission
Social Channels submission refers to the Process of Gaining website traffic or attention through social media sites
Maintenance
• Review and maintenance of ranking will involve the following• Review of optimized content• Review of meta tags and URL Structuring• List of Broken Link• Monitoring of copetitor’s rankings• Google site map and robot.txt files evaluation• Link Renaming Link Popularity• Review of website ranking better than the client’s• Review of Technical Recommendations made• Number of Pages indexed in google, Bing,Yahoo• HTML Validation
Finding Keywords
• Words People would search for to find your Product or services.
• Problems your Prospective customers may be trying to solve with your Product or services.
• Keyword tags on competitors websites.• Visible Page copy on comprtitors websites.• Related search suggestion on top search engine.• By using an online tool like: Google Keyword Tool.• By analyzing your website carfully and finding out proper
keywords.• Pay attention to stemming for your keywords.
Keyword Research Tool
• Google Adwords Editor• Wordtracker• Wordstream• SEMrush• Keyword Discovery• Spyfu• Keyword spy
What is Page Url
Page Meta Description
What is Page Headers Tags
Page Content
Meta Keywords
Meta Tags
Best Place to Put Keywords
Understanding Long Tail
Cross Link relevant content
Spiderable link structures
Use Breadcrumb navigation
Website Design
Domain Name
Uploding Sitemap File
Robots Meta Tag
Anchor Text
The Psychology of linking
SEO Tactics Method
White Hat SEO
Black Hat or Spamdexing
