Bluegrass Trails & Greenways Summit, 2016August 19, 2016

Lancaster Grand Theatre,

117 Lancaster Ave.

Lancaster KY 40444

Berea and Madison County Trails Berea and Madison County Trails Berea and Madison County Trails Berea and Madison County Trails InitiativeInitiativeInitiativeInitiative

Peter H. Hackbert, Berea College Peter H. Hackbert, Berea College Peter H. Hackbert, Berea College Peter H. Hackbert, Berea College

Fall 2012 EPG was asked to serve as a group to trial-run the proposed Livingston KY bike trails

Appalachian Community Appalachian Community Appalachian Community Appalachian Community Economic Development Economic Development Economic Development Economic Development ModelModelModelModel

Traditional ED Strategy / Tool

Alternative ED Strategy / Tool

CD Capacity Building Strategy / Tool

Economic

Development

Approaches

Economic

Outcomes

Other

Outcomes

Direct, Short-term

Indirect, Long-term

• Industrial development

• Business retention / expansion

• Workforce development

• Tourism

• Entrepreneurship

• Downtown development

• Arts / Creative economy

• Cluster-based development

• Residential development

• Transportation

• Broadband / Internet / Social Media

• ED finance

• Philanthropy

• Strategic planning

• Leadership development

• Organizational development

1. Recruit firms from the

outside

2. Strengthen/expand

existing firms

3. Promote development of

new firms

• jobs

• firms

• prosperity

• wealth

• social

• environmental

• civic

Appalachian Appalachian Appalachian Appalachian Community Economic Development Community Economic Development Community Economic Development Community Economic Development ModelModelModelModel

Traditional ED Strategy / Tool

Alternative ED Strategy / Tool

CD Capacity Building Strategy / Tool

Economic

Development

Approaches

Economic

Outcomes

Other

Outcomes

Direct, Short-term

Indirect, Long-term

• Industrial development

• Business retention / expansion

• Workforce development

• Tourism

• Entrepreneurship

• Downtown development

• Arts / Creative economy

• Cluster-based development

• Residential development

• Transportation

• Broadband / Internet / Social Media

• ED finance

• Philanthropy

• Strategic planning

• Leadership development

• Organizational development

1. Recruit firms from the

outside

2. Strengthen/expand

existing firms

3. Promote development of

new firms

• jobs

• firms

• prosperity

• wealth

• social

• environmental

• civic

THE CHALLENGE: DESIGN AN EXPERIENCE THAT COULD ADD TO THE COMMUNITY ECONOMIC DEVELOPMENT OPPORTUNITIES

Source: 2007 Comprehensive Eastern Kentucky Adventure Tourism Plan, Dallas TX, Pro Consulting

Drive Time Analysis

150,000

visits

1,000 full

time jobs

$75 million

new

revenuejobs

Hidden are “old Appalachian problems” persistent over the last 100 years - an inadequate tax base, a low-wage economy, environmental abuse, civic fraud, political corruption, absentee landownership, and corporate irresponsibility. These weaken the region and limit resident lives. The loss of traditional values and culture, moreover, threatened to destroy those things that had made the region distinct.

Where we do our

work for 8 years

Berea Kentucky

New emerging Adventure Tourism industry in Central Appalachia.

problems persistent over the last 100 years - an inadequate tax base, a low-wage economy, environmental abuse, civic fraud, political corruption, absentee landownership, and corporate irresponsibility.

Central Appalachia

Small Rural Town ProgramRural Populations

1,602

357

175

1,764

747

1,081

Western North Carolina ResultsWestern North Carolina Results

Facades RedoneBuildings RenovationsNet Increase in BusinessesVolunteers Hours$ Raised LocallyPrivate / Public Investment

6910351

103,641$ 182,000$ 13.9M

Significant historical assets

Recognizing OpportunitiesRecognizing OpportunitiesRecognizing OpportunitiesRecognizing Opportunities

Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015.8/19/2016 Summer 2015 Elizabeth Heller

Team Photo; Buckhorn Lake State Resort. June 25, 2015

Mapping Cultural Assets at Buckhorn Lake State Resort

Solving problems for other people creates opportunities for you

Entrepreneurship is taught outside the building

We count the number of customer discovery interviews

We capture insights from customer discovery interviews

Small Business Using Social Media in North Carolina

The Blue Ridge Soap Shed

Mapping Hospitality Assets in Lee County

problems persistent over the last 100 years - an inadequate tax base, a low-wage economy, environmental abuse, civic fraud, political corruption, absentee landownership, and corporate irresponsibility.

Central Appalachia 1

2

3

4

5

6

Some Central Appalachia outdoor trails have become significant tourism destinations.

Canoeing and kayaking

Andrea Dowlen, Insights & Interpretations, July 1, 2015

EPG students experience rock climbing at Torrent Falls in Wolfe County, KY

Zip-lining, hiking, and rock climbing

TransAmerican Bike Trail South

TransAmerica Trail, through Berea and Eastern Kentucky

TransAmerican Cyclists intercepted at BC&T

Dr. Hackbert Conversing with Transamerica Cyclist Matt Krajewski.

Hindman Kentucky Cultural Assets

7/2/2015 My EPG experience Adriana Williams

August 19, 2016 EPG Cohort 12 Final Portfolio by Minashsha Zareel Lamisa 37

EPG Cohort 12 Members with TransAmerican Trail Bikers “The Renegades”, from US, and Sebastien and Wouter, from Belgium. 3 June 2015.

Selfie with the European TransAmerican Cyclists .

73 Traveler and Adventure Tourist Personas

on How to spend 36 hours in the region

TOvernight Bikers $150.93 per day

Day Bikers $43.81 per day

Overnight Hikers $148.89 per day

Day Hikers $60.26 per day

Women “only” tours spend $421 per day

Retired or mixed cycling clubs spend $325 per day

Abingdon, VA

Example: Customer Discovery

EPG students as adventure tourists on the Virginia Creeper Trail

Abingdon/Damascus Case Study

City Revenues 1978:

$90,350

City Revenues 2016:

$1,177,600

⅓ reGred

3 hours

56%

$337 per day

$735 per trip

Abingdon is similar to Berea

Entrepreneurship for the Public Good Program. Cohort 12. Trailblazers “Personal Observations.” ,Abingdon, VA. Jun 2015.

Most Significant Event

Most Significant Event: Meeting with Virginia Creeper Trail Bike Shuttle & Rental Owner

Most Significant EventMost Significant EventMost Significant EventMost Significant Event

Entrepreneurship for the Public Good Program. Cohort 12. Guinevere Beirne “Personal Observations.” Damascus, Va. May 2015.

Most Significant Event: Meeting with Damascus Small Business Owners

OpportunityOpportunityOpportunityOpportunityMost Significant Event: Meeting with Small

Business Owners

How did we test these assumptions?Most Significant Event: Meeting with Kentucky Trail

Town Small Business Owners

Judge Executive Sizemore of Leslie County signs Buckhorns Trail Town Application Letter

Tawny Hogg and John Epperson lead Perry County’s Trail Town Task Force

Mayor Pat Wooten of Buckhorn signs Trail Town letter

EPG students meeting with Owsley County Executive Judge

Whitesburg, Letcher County

EPG students listen to Shad Baker, UK Extension Agent in Letcher County, a catalyst of the Whitesburg Trail Town

EPG students listen to Shad Baker, UK Extension

Agent in Letcher County, a catalyst of the

Whitesburg Trail Town

Students must develop a compelling case

Summary of Observation Labs of Berea / Madison County

Small Businesses

Old Alvarado Station

Tater Knob Pottery

Gilliam Gallery & Studio

Kelly Mehler’s School of Woodworking

Warren May

Kentucky Artisan Center

TransAmerica Bike Trail

TransAmerica Bike Trail

Bluegrass Bike Trail

Boone Trace

Trail

Boone Trace Markers – Berea to Richmond

Appalachian Knowledge

EPG meets with the Executive Judge Kent Clark – May 16, 2015

Pitching the Merchants to Raise their hands

Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015.8/19/2016 Summer 2015 Elizabeth Heller

Pictured in the photo (From Left to right) At the table. Dr. Louisa Summers (EKU), Paul Wright (MACED), Joan Beck, V. Kathy Hamblin, (Madison County Berea Branch

Services Supervisor), Adam Walker (owner of BC&T), Lou Deluca (Rotary Club) In the back row:

Far left (Clara Ruplinger,(EPG student), Ishwar Agarwal (EPG student), Harry M. Tsiagbe (EPG Student), Glen Dandeneau (Berea College Forest Service), Peter Hackbert (Director of the EPG Program), John Payne (Madison County Berea Branch Youth Services Assistant),

City of Berea Trail Town Committee Merchants’ Committee: “raising hands to volunteer

to serve” on the Merchant’s, Volunteer and Signage Committees, May 21, 2015

Trial Run September 15, 2015

Trail Town Certification December 11, 2015

4 Worksheet A - Usage of Trail by Month and User WorksheetESTIMATED # of YEARLY USERS

TRAIL SYSTEMS JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

Cyclist Trails and Loops

1 TransAmercan Bike Trail 1 1 2 2 3 3 4 3 3 3 2 1 3,000

2 Peytontown Loop Trail 1 1 2 2 3 3 4 3 3 3 2 1 1,500

3 Red Lick Valley Artisan Loop Trail 1 1 2 2 3 3 4 3 3 3 2 1 1,000

4 African American Heritage Loop Trail1 1 2 2 3 3 4 3 3 3 2 1 300

5 Anglin Fall Bike Trail 1 1 2 2 3 3 4 3 3 3 2 1 400

6 Indian Fort Bike Trail 1 1 2 2 3 3 4 3 3 3 2 1 1,300

7 County Stores Trail -

8 Martins Trail -

9 BeeBee White Trail 1 2 3 3 4 4 4 3 3 2 1 1 4,500

10 Mayde-Menelaus Trail 1 2 3 3 4 4 4 3 3 2 1 1 1,000

11 Peggy Flats 1 2 3 3 4 4 4 3 3 2 1 1 600

12 Lackey Airport Trail 1 2 3 3 4 4 4 3 3 2 1 1 500

13 County Airport - John Ballard Trail 1 2 3 3 4 4 4 3 3 2 1 1 500

14 Hagen's Mill Trail 1 2 3 3 4 4 4 3 3 2 1 1 500

15 KY 21 Moran Summit Loop1 2 3 3 4 4 4 3 3 2 1 1 300

16 Paint Lick Trail1 2 3 3 4 4 4 3 3 2 1 1 250

17 Poosey Ridge /KY River Trail1 2 2 3 4 4 3 2 2 1 250

Hiking Trails

18 Boone Trace Trail 1 2 2 2 3 4 3 2 1 100

19 Central Kentucky Route 1 2 2 2 3 3 4 4 3 1 200

20 Indian Fort Hiking Trail 1 1 2 3 3 3 3 3 4 3 2 1 5,000

21 Ellipse Trail

1 1 2 3 3 4 3 3 3 3 2 1 7,000

22 Cross County Hiking Trails 1 1 2 3 4 3 3 3 4 3 2 1 2,000

23 Artisan Center Hiking Trails 1 1 2 2 2 3 4 4 3 3 2 1 1,000

24 City Park Trail 1 1 2 2 3 3 4 4 3 3 2 1 6,000

Mountain Biking System

25 S-Tree Trail 1 2 3 3 4 4 3 3 2 1 300

26 Turkeyfoot Trail 1 2 3 3 4 4 3 3 2 1 300

Bike Hike Trail System

27 Indian Fort Bike Hike Trail 1 2 2 2 4 3 3 4 3 1 500

28 Anglin Falls Bike Hike Trail 1 2 2 2 4 3 3 4 3 1 500

Water Trails System

29 Silver Creek (seasonal) 4 3 3 2 2 2 2 1 1 100

30 Owsley Reservoir 1 2 2 3 3 4 3 2 1 300

Other Trail Systems

31 Bluegrass Bike Trail 1 1 2 2 3 3 4 3 3 3 2 1 100

Multi-use Trail to Indian Fort

Indian Fort Trail Anglin Falls Trail

Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015.8/19/2016 Summer 2015 Elizabeth Heller

East Pinnacles Destination

West Pinnacles Destination

Devils Kitchen Destination

Every Berea / Madison County trail has cultural asset descriptions

trail

Every Berea / Madison County trail has cultural asset descriptions

Road Route to Anglin Falls

Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015.8/19/2016 Summer 2015 Elizabeth Heller

Anglin Falls Destination

Anglin Falls Destination

We could reframing recreational tourism as an enabler of a healthy place-making outcome not just an economic tool for economic development

Reframing the local trail corridors

at healthy place-making tool

Small businesses underwrite youth entry in the USAT Splash and Dash

We plan to contribute to the cross Kentucky Master

Trail Plan

City of Berea Trail Town 2016-17 Timeline

Trail Town

Certification

Trail Town

Committee

Formation

State Trail

Town

Application

Trail Town

Program

Feasibility

Revised Berea

Championship

Race Series

New Berea Endurance Event

Series

June ’14 Feb ‘15 Dec ‘15 June ‘16 Nov ‘16 Jan ’17 June ‘17

Findings:10 Findings:10 Findings:10 Findings:10 Factors that contribute to successFactors that contribute to successFactors that contribute to successFactors that contribute to success

1. Unique features

2. Accessibility to trail and attractions

3. Role of Trail Town or Gateway Town

4. Locations within a tourism destination

5. Proximity to generating markets

6. Cooperative arrangements

7. Local support

8. Technical factors (water stops, toilets, signage, food

outlets, accommodations)

8/19/2016 118

9. A systematic professional marketing approach with specialized skills

10. Private enterprise is pivotal in co-creating the

visitor experience

We ( ) and the City of Berea Trail Town Committee We ( ) and the City of Berea Trail Town Committee We ( ) and the City of Berea Trail Town Committee We ( ) and the City of Berea Trail Town Committee believe that aligning cultural assets and natural believe that aligning cultural assets and natural believe that aligning cultural assets and natural believe that aligning cultural assets and natural resources can increase:resources can increase:resources can increase:resources can increase:

1. The health and wellness of ALL Berea residents

2. The preservation and expand the cultural assets that make Berea a “special place to live?”

3. Attracting out-of-towners to enjoy our heritage, cultural assets and trail system provide both social value and economic development.

Thank you Thank you Thank you Thank you