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Survey Logic
Survey software that
makes you smile.
www.surveygizmo.com
800-609-6480
Why Survey Logic?
Dumb surveys can’t gather smart data.
What Is Survey Logic
Survey logic (also referred to as skip, jump,
or branch logic) directs respondents through
different paths in a survey based on a
respondent’s answer option.
Responsive Survey s
Survey logic allows you to customize your
survey for each respondent making it
interactive and engaging.
Decrease Survey Abandonment
Irrelevant questions lead to survey
abandonment.
Only Show Relevant Questions
Use logic to to make your surveys as
relevant to each respondent as possible and
increase your survey completion rate.
Increase Data Quality
Hiding irrelevant survey questions increases
data quality.
Increase Survey Response Rate
Only showing
relevant questions,
reduces survey
fatigue.
When to Use Survey Logic
Disqualify respondents that don’t meet
certain criteria.
Or
Change the survey flow
based on a respondent’s
answer.
Disqualifying survey respondents that do not
meet certain criteria will improve your data
quality.
Disqualify Logic
For instance,
if a respondent didn’t attend your event,
you certainly don’t want them to evaluate it as this would skew the data.
Set Up Disqualified Message
Display a message letting the respondent
know that they are not eligible to take the
survey.
Jump Logic
Page jumping is a form of skip logic that allows respondents to jump to a page based on an answer option.
1 2 3
Page Logic
You can also set conditional rules to
determine if a page is displayed to the
respondent based on answer options.
Question Logic
Question logic jumps respondents to a
follow up question based on a previous
trigger question.
Survey Logic Benefits
Logic:
• Saves respondents’ time
• Eliminates bad data
Collect Actionable Data
Survey logic helps you get the survey
responses and quality data you need to
make informed decisions.