Ben and Jerry’s Ice-creamHTTPS://WWW.YOUTUBE.COM/WATCH?V=GF5Z6DUYWU8

What is this advert for?

The advert I chose was to selling their new ice-creams with 2 flavours and then a core of a sweet sauce.

It is give the consumer a better experience with ice-cream as it has may different taste in each bite.

Target Audience

Ben and Jerry’s primary demographic is teenagers and the secondary demographic uni students.

This ice-cream is normally bought by working class or middle class people.

Ben and Jerry’s is quite mainstream as many it is in many shops.

The reason why is because of how bright and colourful the packaging is and the weird combinations of the ice cream.

The form of the advert and The style of the advert

The style of all the Ben and Jerry’s advert are animations. Reason why they do animation is because they can make

it bright and colourful and they don’t need real cows. With animation they can do anything with in reason but

outside of what we can do in the real world. (E.G- having an advert in space.

The style of the Ben and Jerry’s adverts they try to be funny so they can engaged the teenagers audience.

AIDA

With this advert it does attract and grab the attention of the potential customers. How they do that is through the bright colours and music that have put along to ad. The advert does not give any prices for the new ice-cream but it makes you want to buy it as it explains the new core filling they have in-between the ice-cream flavours. the new core filling will probably want to make you show it to your friend so they go out and buy it which will make more money for that type of ice-cream which could bring out more flavours.

Persuasion

This advert does contain the entertainment factor and popularity method to help boost the number of people who buy the product.

I do not think that this advert contains any hidden message to persuade the consumers to buy it.

Shot types and camera angles

Most of the shot types are long shots and the camera angles are mostly eye level.

When the advert start it zooms in slowly to show the new ice-creams.

Music and sound

The music with in the advert is very cheery. It is up beat country as they have themes of up beat movement.

The narration with in the advert is in a very happy tone to help engage the demographic they aim Ben and Jerry’s at.