ITERATIVE DESIGNAS TOLD THROUGH THE

KANYE WESTSPIRITUAL JOURNEY OF

Jake BraughtDaniel CaldasPatrick DeWittRyan DutchAmelea Renshaw

THE COLLEGEDROPOUTSWEAR I SHOULD BE LOCKED UP FOR STUPID S*** THAT I DID

BUT I’M A CHAMPION,MAKE MUSIC THAT’S FIRE,SPIT MY SOUL THROUGH THE WIRE.

LOCKING HIMSELF IN HIS ROOM MAKING 5 BEATS A DAY FOR 3 SUMMERS.A TALENTED YOUNG PRODUCER, CALLED KANYE WEST, CAUGHT THE EAR OF THE INFAMOUS, H TO THE IZZ-O V TO THE IZZ-A HIMSELF, JAY Z. ROC-A-FELLA TAKES A LEAP OF FAITH ON THE YOUNG PRODUCER AND ALMOST

BUT KANYE WAS DETERMINED TO PROVE THAT HE WAS MORE THAN JUST A PRODUCER.

HE HAD SOME RAPS TOO.THEN HIS SUCCESS WAS NEARLY CUT SHORT WHEN A CAR ACCIDENT LANDED HIM ON LIFE SUPPORT.BUT KANYE’S HUSTLE WAS UNMATCHED BY FATE.KANYE RAPPED HIS FIRST SINGLE WITH HIS JAW WIRED SHUT, AND DETERMINED THAT JESUS WALKS BY HIS SIDE. HE CONTINUED TO REFINE HIS RAPS, ARRANGES AND THEN DROPPEDHIS GRAMMY WINNING ALBUM, COLLEGE DROPOUT.

INSTANTLY PUT KANYE ON TOP OF THE GAME.

LATE REGISTRATIONI JUST WANTED TO SHINEJAY’S FAVORITE LINE: “DOG IN DUE TIME”NOW HE LOOK AT ME LIKE, “DAMN, DOG, YOU WHERE I AM”

A HIP HOP LEGEND.I THINK I DIED IN THE ACCIDENT, CAUSE THIS MUST BE HEAVEN.

FEELING AS THOUGH HE COULD TOUCH THE SKY, KANYE SUCCEEDED IN REINVENTINGHIMSELF AS A RAPPER AND A PRODUCER, YET PEOPLE WERE BITING HIS STYLE.LOOKING TO THE GREATS, LIKE DYLAN AND CASH

FOR INSPIRATIONKANYE AIMED TO CHANGE UP HIS STORYTELLING AND WORDPLAY,BUT KEPT HIS SOUND FRESH WITH ‘80S ELECTRIC BEATS.AND COLLABORATING WITH NEW ARTISTSFINALLY EARNED KANYE JAY-Z’S BLESSING.WITH JESUS AT HIS SIDE AND JAY-HOVA’S BLESSING KANYE LOGS 3 MORE GRAMMYS FOR HIS WORK.

GRADUATIONWORK IT, MAKE IT, DO IT,MAKES US HARDER,

BETTER,STRONGERFASTER,

KANYE WAS A CHAMPION. HE WAS LIVING THE GOOD LIFE. BUT THAT WASN’T GOING TO STOP HIM FROM WORKING

THAN EVER BEFORE. ‘YE TOOK A NOTE FROM JAY-Z’S BLUEPRINT AND BECAMEMORE FOCUSED, INTROSPECTIVE AND POTENT. KANYE LEARNED THAT EVERYTHING HE WASN’T MADE HIM EVERYTHING HE IS.AND JUST LIKE THAT 4 MORE GRAMMYS.BUT KANYE HAD YET TO WALK THROUGH THE VALLEY OF DEATH...

HARDER, BETTER, FASTER AND STRONGER

HEARTBREAKS808s ANDI’M A MONSTER, I’M A KILLERI KNOW I’M WRONGI’M A PROBLEMTHAT’LL NEVER EVER BE SOLVED

‘YE LEARNED WHAT TRAGEDY MEANT WHEN MAMA WEST DIED, LEAVING HIM BROKEN HEARTED AND VULNERABLE.HE BEGAN WORKING ON HIS NEXT ALBUM, HE ENDED UP AUTO-TUNING HIS WAY THROUGH THE WHOLE ALBUM.

KANYE FOUND HIMSELF IN A DARK PLACE WHERE NO GRAMMYS LIT HIS SOLO WORK.

BUT TESTED HIS SOUND BY USING LESS RAPPING AND AN AUTO-TUNE VOICE.

MY BEAUTIFULDARK TWISTED FANTASYNO ONE MANSHOULD HAVE ALL THIS

POWER

GOD TOLD KANYE HE NEEDS A DIFFERENT APPROACH BECAUSE PEOPLE STARTED LOOKING AT HIM LIKE HE WAS SNIFFING COKE.

KANYE WENT AHEAD AND SWITCHED HIS STYLE UP ANDEMBRACED THE POWER HE HAD AFTER HIS JOURNEY THROUGH THE VALLEY OF DEATH.

HE STARTED TO REFER TO HIMSELF AS A

BRINGING IN OTHER ARTISTS TO COLLABORATE ON HIS NEXT ALBUM.

HE WAS BACK TO HISWINNING DAYS AND ADDS ANOTHER GRAMMY FOR BEST ALBUM TO HIS COLLECTION.

RAP GOD AND PHARAOH

WATCHTHETHRONEWE FORMED A NEW RELIGIONNO SINS AS LONG ASTHERE’S PERMISSION

KANYE DECIDED TO TURN TO HIS SIDE AND COLLABORATE WITH JAY-Z FOR A NEW ALBUM.THE TWO RAP DOWN FROM THEIR THRONE AND TELL WHAT IT’S LIKE TO BE ON THEIR LEVEL. A LEVEL THAT IS ASSOCIATED WITH

GOLD AND LUXURYONLY KNOWN BY THE OMNIPOTENT GODS OF RAP.THE 3 GRAMMYS THEY WON TO COMPLEMENT THEIR CHAINS AND WATCHES CONFIRMED THE DUO’S SUCCESS.

AT JAY-HOV’S RIGHT HAND, KANYE REALIZED THAT NOT ONLY DOES HE WALK WITH JESUS, BUT HE HAS BECOME...

YEEZUSI JUST TALKED TO JESUSHE SAID, “WHAT UP YEEZUS?”I SAID, “S*** I’M CHILLIN’TRYNA STACK THESE MILLIONS.”I KNOW HE THE MOST HIGHBUT I AM A CLOSE HIGHMICASA, SUCASATHAT’S THE COSA NOSTRA

I AM A GOD

KANYE IS A GODHE THRIVES ON PRAISE ANDDEMANDS HIS CROISSANTS IN A TIMELY MANOR.