Iterative Marketing

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The presentation deck from my session at Engage 2010

Text of Iterative Marketing

  • 1. The Evolution Revolution: An Introduction to Iterative Marketing
  • 2. hi. INTRODUCTION @WTEngage #wte10
  • 3. hi. INTRODUCTION justin spohn JOB: Co-Founder, Fight ROLE: Brand Strategist LOCATION: Portland TWITTER: @adognamedpants @WTEngage #wte10
  • 4. hi. INTRODUCTION iterative marketing @WTEngage #wte10
  • 5. hi. INTRODUCTION If a lion could talk, we could not understand him -LUDWIG WITTGENSTEIN @WTEngage #wte10
  • 6. hi. INTRODUCTION iterative marketing traditional marketing digital challenges iterative marketing iterative process @WTEngage #wte10
  • 7. hi. INTRODUCTION iterative marketing traditional marketing digital challenges iterative marketing iterative process @WTEngage #wte10
  • 8. hi. INTRODUCTION iterative marketing traditional marketing digital challenges iterative marketing iterative process @WTEngage #wte10
  • 9. traditional marketing @WTEngage #wte10
  • 10. traditional marketing OVERVIEW methodology @WTEngage #wte10
  • 11. traditional marketing OVERVIEW methodology not a technology @WTEngage #wte10
  • 12. traditional marketing OVERVIEW methodology not a technology @WTEngage #wte10
  • 13. traditional marketing OVERVIEW methodology not a technology @WTEngage #wte10
  • 14. traditional marketing OVERVIEW methodology not a technology @WTEngage #wte10
  • 15. traditional marketing OVERVIEW methodology not a technology @WTEngage #wte10
  • 16. traditional marketing OVERVIEW methodology not a technology @WTEngage #wte10
  • 17. traditional marketing OVERVIEW but it is a methodology based on available technology @WTEngage #wte10
  • 18. traditional marketing OVERVIEW the medium is broadcast, and therefore about the message @WTEngage #wte10
  • 19. traditional marketing OVERVIEW medium is static @WTEngage #wte10
  • 20. traditional marketing OVERVIEW with the right placement, you can reach the right audience @WTEngage #wte10
  • 21. traditional marketing OVERVIEW access to the medium is typically expensive, complex and controlled @WTEngage #wte10
  • 22. traditional marketing OVERVIEW creating the message is typically expensive @WTEngage #wte10
  • 23. traditional marketing OVERVIEW getting feedback is cumbersome @WTEngage #wte10
  • 24. traditional marketing OVERVIEW making changes post launch is expensive and time consuming @WTEngage #wte10
  • 25. traditional marketing OVERVIEW all this has an effect on the people who have done most of the marketing @WTEngage #wte10
  • 26. traditional marketing CULTURE @WTEngage #wte10
  • 27. traditional marketing CULTURE the medium is broadcast, and therefore about the message @WTEngage #wte10
  • 28. traditional marketing CULTURE the medium is broadcast, and therefore about the message message focused @WTEngage #wte10
  • 29. traditional marketing CULTURE the medium is broadcast, and therefore about the message BIG IDEA @WTEngage #wte10
  • 30. traditional marketing CULTURE creating the message is typically expensive @WTEngage #wte10
  • 31. traditional marketing CULTURE access to the medium is typically expensive, complex and controlled @WTEngage #wte10
  • 32. traditional marketing CULTURE access to the medium is typically expensive, complex and controlled competing with other agencies and brands @WTEngage #wte10
  • 33. traditional marketing CULTURE access to the medium is typically expensive, complex and controlled heavy investment in standardized approach @WTEngage #wte10
  • 34. traditional marketing CULTURE BRIEF @WTEngage #wte10
  • 35. traditional marketing CULTURE BRIEF IDEATION @WTEngage #wte10
  • 36. traditional marketing CULTURE BRIEF IDEATION EXECUTIONAL @WTEngage #wte10
  • 37. traditional marketing CULTURE BRIEF IDEATION EXECUTIONAL EVAL. @WTEngage #wte10
  • 38. traditional marketing CULTURE CAMPAIGN @WTEngage #wte10
  • 39. traditional marketing CULTURE SPRING/SUMMER FALL/HOLIDAY @WTEngage #wte10