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Growth hacking for Outsourcing company:
How to get new leads via latest digital marketing
tools?
42DM IS FULL-SERVICE DIGITALMARKETING AGENCY
Using the most advanced digital marketingTools such as data-powered content, smart
approach in content distribution and automation software
we drive consumer engagement and bring value to ourclients
WHAT IS MARKET PAIN?
DIVE INTO THE PROBLEM
Slowdown of outsourcing market growth
Competitors globalization
Cost of client attraction
“Make stuff people want”Paul Graham, English computer scientist,
venture capitalist, and essayist
“We haven't got the money, so we'll have to think ”
Ernest Rutherford
GROWTH HACKING IS…
MARKETING
ENGINEERING
SEO
PPC
PRODUCT
DEVELOP-MENT
QA
SOCIALMEDIA
AUTO-MATIO
N
DATAANALYSI
SUX/UI
A/BTESTIN
G
GROWTH HACKING
FLOWGetting people on your website INITIAL
ATTRACTION
AWARENESS
ACTIVATION
ADOPTION
RETENTION
REVENUE
NETWORK
Experience on your site
Users implements on your solution
Making sure users come back
Selling the product
Users invite others
GROWTH HACKER
Thomas Edison failed 10 000 times before he finally
succeed. Do you thig it was worth it?
GROWTH HACKING
ORLEAN MARKETING?
LEAN MARKETING
GROWTHHACKING
ACTION
HYPOTHESIS
DATA
INSIGHTS
CASE STUDIES
AllRight.ioCLIENTS PROFILE: NEW BORN UNIQUE PROJECT ENGLISH FOR CHILDREN VIA SKYPEPROBLEM: ZERO BRAND AWARENESS IN A HIGH COMPETITIVE ENVIORONMENTCHALLENGE: QUICKLY BRING MANY LEADS BREAKING THROUGH CLUTTER
AllRight.io: insights that lead to success
Channels: different approache in paid search and display didn`t convert on the website
Business: website still on the MVP stage (SEO, UI/UX problems, lack of appropriate content)
SMART PPC CAMPAIGNFacebook leads
Competitors: have a powerful Brand, works properly with Email and Social but a lack of Paid Traffic
Audience: dwells in social media
Lead Ads campaign for Allright.io
Week 1 Week 2 Week 3 Week 4 Week 5
Leads Total budget
Classic PPC Smart PPC
Sourceseek:CLIENTS PROFILE: OUTSOURCE COMPANY THAT CURATES MATCHING OF CLIENTS AND DEVELOPERS TEAMS FOCUSING ON THE QUALITY OF THE MATCHPROBLEM: SIMILAR COMPANIES INHABIT THE RED OCEAN OF TEXT-CENTRIC SEOCHALLENGE: TRY TO CHEAT THE SYSTEM AND ESCAPE THE RED OCEAN
SourceSeek: smart video-centric SEO approach that lead to success
Channels: YouTube
Business: successful business model, but highly competitive environment
Content centric SEOVideo in focus
Competitors: inhabit the red ocean of blog-centric SEO
Audience: needs quality niche content
Video-content drive the traffic
Also in Google US
Webinara:CLIENTS PROFILE: WEBINARA COVERS HUNDREDS OF TOPICS FROM WEBINARS TAKING PLACE AROUND THE WORLD. IT COVERS A WEALTH OF INDUSTRIES AND SUBJECTS DISPLAYED BY OVER 200 ORGANIZATIONS USING WEBINARA TO PROMOTE THEIR BEST WEBINARS. CHALLENGE: INCREASED ATTRACTION COST AND LOW RETURN RATE.
Webinara:
Business: product benefits need an explanation. Traditional marketing instruments didn`t deliver expected results
Invest in long term channelsSmart link building
Channels: PPC, SMM, Email-marketing etc. drove traffic but didn`t bring conversions
Audience: dwells in very different places and searches for the niche content.
Smart link building
Invest in long term channels
Week 1 Week 2 Week 3 Week 4
Paid Search & Display
Leads Total budget
Week 1 Week 2 Week 3 Week 4
Smart Link building
Leads Total budget
3 KEYS TO SUCCESS
Identify key audience crucial for success
Find the cheapest and most viral channel to reach them
Motivate your community to share
QUESTIONS?
linkedin.com/in/nikita-polyakfacebook.com/[email protected]
linkedin.com/in/vitaliy-zarubytskiyfacebook.com/
