1.The BCG MATRIX

2.The SWOT ANALYSIS

What we going to study about Blackberry

The BCG MATRIX

The BCG matrix is invented by the Boston Consulting Group

Allow to classify and evaluate products and services of a business

Balance the activities of a company among :

- Products which make profits

- Products who ensure growth

- Products which constitute the future

- Products who are its heritage

The BCG MATRIX

1.The BCG MATRIX

2.The SWOT ANALYSIS

What we going to study about Blackberry

The SWOT ANALYSIS

Straightforward model that assesses what an organization can and cannot do as well its potential opportunities

Internal

External

The SWOT ANALYSIS

- Trusted encryption security- Software favoured by the Corporate and Federal Sectors- Patents

- Inability to market the brand- Failed to supply a marketable phone

- Growth of Tablet and Smartphone markets- Licensing its BB10 platform to other manufacturers

- Rapid technological change- Samsung and Apple- Negative publicity