B2B Social MediaB2B Social Media

Ab tAbout me:

Ab tAbout you:

As marketers, what do we do?

Awareness

AcquisitionAcquisition

Loyalty

Traditional Marketing Tacticsg

Events Print

Search

Print Advertising

Banner 

Awareness

PRAds

AcquisitionLead

GenerationPrograms

SalesPromotions

Acquisition

WebSites

BrandedContent

Loyalty Programs

Direct MarketingLoyalty

Traditional Marketing Tacticsg

PAID PUSHPAID + PUSH

With traditional marketing tactics we can control: The medium

With traditional marketing tactics we can control: The message

With traditional marketing tactics we can control: The response

With traditional marketing tactics we can control: The frequency

Social Media

EARNED +EARNED BI-DIRECTIONALBI-DIRECTIONAL

Social media can mean a lot of things

In social media we CAN’T CONTROL: The medium

In social media we CAN’T CONTROL: The message

In social media we CAN’T CONTROL: The response

In social media we CAN’T CONTROL: The frequency

Word of Mouth: Precursor to Social Media

As social media participants, what do we do?

Listening

RespondingResponding

Contributing

It’s not the same activity or impact

We can’t measure it the same way

Traditional Social Media

B2C Social Media

B2B Social Media

B2B vs. B2C:What’s different?

B2B vs. B2C: What’s different?

B2B vs. B2C: What’s different?

Meaningful B2B Goalsg

Consumer insight and researchConsumer insight and research

Customer Support, Customer Management

l d bSales and business support

Thought leadership

Consumer Insight gand Research

Consumer Insight gand Research

Consumer Insight gand Research

Responding to what you hearg y

Customer Support/Customer Management

Consumer Support/Customer Management

What Not to Do

Sales and business support

Sales and business support

Thought Leadershipg

Customer Insight and Research

Customer Support and Customer Management

Sales and Business Support

Questions?

Thank You.