Who would be the audience for your media product?Aneeka Ishaq

Socio economic A key way of referring to a target audience

through socio-economic id to use the following groups.

Grade A Social class : Upper middle class Occupation :Professional, managerial person or

someone with private health, e.g. director of a company.

Grade B Social class:Middle class Occupation:Intermediate managerial, admistrative

e.g. young doctor.

Grade C1 Social class:Lower middle class Occupation :Junior management e.g. supervisor.

Grade C2 Social class:Skilled working class Occupation :Skilled manual worker who has possibly

served an apprenticeship or had a lot of training e.g. plumber.

Grade D Social class:Working class Occupation:A manual worker generally semi-skilled

e.g. cleaner.

Grade E Social class:Lowest level of substance Occupation:State pensioner, widow or student, those

reliant on social security.

This one would be our target audience using the socio-

economic method