Assignment 12 Target audiences

By Zain K, Michael I, Mykola S, Liam H

Conjuring demographics

Jaws psychographics

SinisterThe target audience for horror films is generally teenagers, which is the same for sinister 2. The most popular social group is C2 DE, which is lower/middle classed people. Since it is an 18 rated film, the most common age range is 15-24 year olds.

Resident evil

The target audience for resident evil is very wide between ages, however it is clear to see that the majority of the viewers are male.

On average it is clearly shown that the main viewer is male and come from north west of London.

The target audience of Friday the 13th are varied. On YouGov Profiler, it tells us a lot about the average person who watches Friday the 13th. On ‘Pearl and Dean’ it tells us that the most common viewers are females between the ages of 15-24 years old. Females only have a 0.1% more viewership than males in ‘gap’ so the data shows that the viewership of Friday the 13th is pretty much equal in terms of genders watching the film. On YouGov Profiler it tells us more detailed statistics, according to them the average viewers favourite sports would include Mixed Martial Arts (MMA) and Darts and their most likely pet would be a cat. I’m not sure how they gather this information.

Fright Night

From this table we can identify that the age gap that watches “Fright Night” the most is the 15-24 demographic. In addition, more females watch than males and people from the class C2 mostly watch this film. The film was made in 2011 meaning that it is quite recent and targeted at a more modern younger and more middle class demographic.

This information shows that people mostly from the west country watch Fright Night. In addition, the most likely profession that Fright Night has is wholesale and retail. Lastly, the monthly spare is £1000 or more.