Fun Swim Classes for Safety ReasonsSandra Rossi Madormo - Rafaele Madormo

Explainin

g Brazil’s

Reality

5th largest country in geographical area with

8,514,876 squared kilometers of extension

7,367,000 kilometers are seacoast

The world’s biggest underground freshwater

reserve, 12% of the total.

+ Two Million Swimming

Pools

Around

Seventy

Thousand

New Pools

are built

annuallySource ANAPP

Brazilian people is more

“relaxed”, giving little

attention to prevention

Drowning is an endemic problem in Brazil

6,494 Brazilians died drowned in 2011

2nd cause of deaths between 1 and 9 years of age

3rd cause

between 10 and

19 years of age

4th cause

between 20 and 29 years of age

So

urc

e: M

inis

try o

f Hea

lth’s

Mo

rtality

Info

rma

tion

Sys

tem

-2

011

inhabitants died drowned

Male died by drowning 6 times more than female

3.4 in 100.000

Source: Ministry of Health’s Mortality

Information System - 2011

1.115 Children lost their lives

Children

died drowned

every day (2011)

Source: Ministry of Health’s Mortality

Information System - 2011

NATURAL WATERS – 90%

river stream

dam

backwater river

lakes / ponds

floods

bay

waterfall

stream

Ocean beaches

UNNATURAL WATERS –

8.5%

bathrooms,

water tanks,

buckets and the like

galleries of pluvial waters

pools

wells

USING VESSELS – 1,5%

Estimate of Places of Unintentional Drowning Deaths (source Sobrasa)

Pools and

baths are

responsible

for 2,2% of

drowning

deaths…

…but represent 59% of all cases between 1 and 9 years of age.

Source: Ministry of Health’s Mortality

Information System - 2011

Explainin

g Our

Work

Swimming classes to children and adults

from three-month old babies to seniors

Teaching

staff has PE

graduate

teachers

Our objective goes

beyond teaching how

to swim. Swimming is

a means to children’s

global development.

Considering the motor aspect, we work with

natural movements, survival and swimming.

PLEASUREto provoke their

WILLINGNES

S

experience situations in which children comes across difficulties

Teacher

needs to

know about

children

development

according to

age range.

There are intercalated survival activities, safety awareness, rescue, and

swimming

Increase of psychomotor awareness

…they have a perceived and experienced body, rich

in awareness and movement

1

Twelve Aquatic

Skills Levels

12 Aquatic Skills Levels

Two

Swimming

Pools (Uneven

Floor)

Every class

children could

experience

shallow, where they

can stand, and

deep, where they

can’t

Family Involvement

► Psychomotor

development,

► Adult’s role in

water safety,

► Parents’ behavior

towards their kids’

education,

► Other topics.

Formal Meeting

Family Involvement Water Safety Event

Twice a year, we hold an event about water safety

…proposes to contribute to this business professionals development in the

different areas, among which is water safety..

more than

600

attendants

annually

constituted by reputed professionals in the Brazilian market who

work towards infant swimming,

Brazil´s figures 2011

11 places

about 1000 participants.

Brazil´s figures 2013

38 places and involved

2195 participants

impressive increase of

media repercussion

November – National Month of Water Safety

+ 200 places took part in this

campaign in the first edition.

campaigns

in sociaI

networks

learn to respect the

aquatic environment

through pleasant

experiences.

1

Thankssandra@viaesporte.com.br

rafaele@viaesporte.com.br

www.inati.com.br

www.viaesporte.com.br

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