Tereza Vinklerova, Janie Bube, Anton Shaporin

Apple Inc.

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Managing in North AmericaTerm Project

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Table of contents

HistoryLeadershipStructureProductCompany PerformanceStrategyCompetitive StrengthsInternational Strategy

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History

1976–1980: The early years1981–1985: Lisa and Macintosh1986–1993: Rise and fall1994–1997: Attempts at reinvention2005–2007: The Intel transition2007–2011: Widespread success2011–present: Post–Steve Jobs era

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Leadership

Steve Job’s era:– When Steve Jobs was alive he was a only one

corporate director who made every critical decision

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Leadership

Source: http://photos.macnn.com/news/1105/apple-structurelg.jpg

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Leadership

Tim Cook: CEO

John Browett: Senior Vice President - RetailEddy Cue: Senior Vice President – Internet Software and ServicesScott Forstall: Senior Vice President – iOS softwareJonathan Ive: Senior Vice President – Industrial DesignBob Mansfield: Senior Vice President – Hardware EngineeringPeter Oppenheimer: Senior Vice President and Chief Financial OfficerPhilip W. Shiller: Senior Vice President – Worldwide MarketingBruce Sewell: Senior Vice President and General CounselJeff Williams: Senior Vice President - Operations

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Structure

Result in effective, multi-facetted company that can cater to manyFollows 3 industry categories:– Software engineering– Hardware manufacturing– Retail

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Product

iPodiPhoneiPadMacBookiMacMacintoshiCloud

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Company Performance

FinanciallyMarket – wiseEnvironmentally

Source: http://www.tjenkinsdesign.com/images/apple%25202010%2520annual.jpg

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Strategy2 main ideas for Apple:

– Keep things simple– Be flexible

Goals:– Increase the demand from customers and keep pushing for innovation products– Be adaptable and bring new ideas– Be the first one with the new product

Vision: – to ensure that all operations of Apple ran efficiently and smooth– This company continues as:

– vital, innovative company– active in very competitive environment

Mission:– crucial to bring innovation products to the market

In September 2009 was Apple put in 20 top brands

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WWDC

Apple Worldwide Developers Conference- in California

To show the world what is new in software and other technologies.

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Competitive Strengths

SWAT Analysis:

Strengths: innovation, strong partnership support, strong brand name, robust financial performance, great customer service

Weaknesses: problems with some functions, Adobe Flash Player doesn’t work on iPad, iPhone

Opportunities: international market

Threats: recession, stronger competitors

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International Strategy

Understands importance of internationalizationEconomies of scaleTime to marketInvesting abroad3 main markets:– The Americas– Europe– Japan– main 2012 revenue is not from the Americas

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International Strategy

Source: http://www.google.com/imgres?q=apple+financial+performance+2012