Apple

Apple Think different

IntroductionApple Inc., (formerly Apple Computer, Inc.) is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products.

Founded : April 1st,1976Incorporated : January 3rd,1977 Headquarters : Cupertino, California USA.CEO : Tim cook Founders : Steve Jobs, Steve Wojniak

Industry : Computer software Computer hardware Consumer electronics

Company profile

Company FoundersSteve jobsSteve wozniak

History of APPLEApples history starts with the story of two young and exceptional people who began builting a computer in their garage and launched the microcomputer revolution. its the story of two `Staves :

Steven P jobs Stephen G Wozniak

Apple Has Been Created In 1976 By Steve Jobs, Steve Wozniak And Ronald Wayne In Cupertino, California. They all left ATARI computers to create their own company.

Apples first Headquarter was the Jobs parents garage where Jobs and Wozniak design their first computer kit : the Apple 1.

Garage of Steve jobs parents home in Los Altos , California

Does anyone know why Apple is called Apple? It's Because It Was Steve Jobs' Favorite Fruit As His Diet Was Purely Fruit At The Time. Woz Couldn't Think Of A Better Name, And Jobs Joked That It Got Apple Ahead Of Atari In The Phonebook. Extra shot

Evolution of APPLE logo

1975Ron Wayne1977Rob Janoff1997Steve Jobs 2006

The first logo of APPLE

On April 1, 1976, Apple was born. The name Apple Computer was chosen.Story behind the logo

To become the world wide leader in computer and mp3 player sales.

Mission Statement:Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Apples first slogan, Byte into an Apple, was coined in the late 1970s.From 1997-2002. Apple used the slogan Think Different in advertising campaigns. Although the slogan has been retired .it is still closely associated with Apple. Apple also has slogans for specific product lines for example, I think, therefore imac was used in 1998 to promote the imac and say hello to iphone has been used in iphone advertisements.Slogan

Apple II, 1977)

Apple III, 1980

Lisa,1983

MAC,1984

Power Book(1st laptop ,1991)Focus On EducationVarious product cycle

iMac,1998iPods(2001)

Mac pro, 2004

Addingvalues

Mac book Air-worlds 1st slimmest notebook,2006

i-pad,2010Apple tv,2007i-phone,2007

Recent Acquisitions

On 20th December 2011, acquired Anobit for $390 millionAugust 1, 2011, Apple acquired C3 Technologies US$267February 23, 2012, acquired Chomp for US$50 million

Work EnvironmentCreative Freedom You can create more than any other consumer electronic company.

Relaxed Atmosphere Funny, brilliant, relaxed co-workers and modern, spacious, beautiful offices filled with comfortable couches and huge picture windows make work time a pleasure.

Passion for the products"There's a passion for products and attention to the most minute details," posted a Mac specialist.

Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to unveil it. Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture.Work culture

"Apple takes working conditions very, very seriously. We care about every worker. No one in our industry is doing more to improve working conditions than Apple."Tim Cook, CEO, Apple

Sweatshop (Labor Problem)

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APPLE RETAIL STORES

Stores and services

Apple Store(online) App Store Certifications Game Center iAd iBookstore iTunes Store iWork.com iCloud

Since May 2010, Apple has opened 424 stores, being 264 in USA. Apple Stores

Apple Store in Nova IorqueApple Store in Tquio

Success of Apple BrandFresh and Imaginative way of thinkingWinning combinationGreat style and designGreat strategyInnovative marketingSleek and enticing communication

Key Dates:1976: With $1,300, Steve Jobs and Steve Wozniak found Apple Computer, Inc.1980: Apple converts to public ownership.1982: Apple becomes the first personal computer company to reach $1 billion in annual sales.1991: PowerBook line of notebook computers is released.1994: Power Macintosh line is released.1996: Acquisition of NeXT brings Steve Jobs back to Apple as a special advisor.1997: Steve Jobs is named interim chief executive officer.1998: The all-in-one iMac is released.2000: Jobs, now firmly in command as CEO, oversees a leaner, more tightly focused Apple.2001: iPod 1st Generation released2011: Tim Cook named as CEO in August2011: former CEO Steve Jobs dies from cancer in October

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Leadership Styles

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Managerial Practices

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Future TrendsMicrosoft sees new opportunities quickly & innovates them into new productsGate's SPOT (Smart Personal Objects Technology) watch has a miniature central processing unit and a small but powerful FM radio antenna.The Microsoft-powered mobile phone (Smart phone) is already out in the market.Microsoft has constructed a "concept" home that reveals how we may live just a few years from now.The company has increased its research and development budget and will spend nearly $7 billion on R&D this year

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Future TrendsThe new name and device represent APPLEs strategic shift away from its origins as a personal computing company.Adopting consumer product strategy, Apple will aim to become the hub of the digital home.To fulfil this strategy, we predict that Apple will launch new products, re-engineer the Apple Store, and expand into in-home installation services.

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ProductscompetitorsPCIBM, Dell, Acer, HP, Lenovo , Sony.iPod seriesSamsung , SanDisk , Creative, Microsoft Zune, Napster Amazon.com, NapsteriPhone seriesSamsung, Google, Motorola , NokiaIPadAmazons kindle, Dell, HP, Samsung , NokiaOperating systemMicrosoft windows, Android OS, Linux

Major Competitors

For more detailSteve Jobs obsession on appearance

Success in Macintosh then iMac

Apple The only manufacturer of Macs

Variety of Companies Manufacturer of PCs DESIGN Which one is better?

BRAND EQUITYApple takes advantages of its name AVAILABILITYApples most cheap computer is about 999 dollarsOther companies try to compete with using low pricesHIGH QUALITYApple produces zero-defect products

PRICEWhat is the reason of differences?

Mac

PCWide customizationLack of customization

Mac personPC personUndefined person

24%50%26%

Types

TECHNICAL SPECIFICATIONSMonopoly or non-monoploy

Apple offers only;Macbook AirMacbook ProMac MiniiMacMac Pro

PCs, on the other hand, come in wide variety of shapes and sizes

CHOICEWhich offers do they have?

18Unique computers

NumerousModels

Although PCs can be sell on technology markets, Macs also sell on Apple Store13% of users57% of users

AVAILABILITYWhich one is easy to reach?

20% of users

Windows 8

Mac OSStylishStable

CommonEasy

Mac OS X userWindows 8 usersOther system users

8%10%82%

Systems

OPERATING SYSTEMS

Mac and PC users. They dont like each other muchMac users are more likely to be liberal, eat hummus and read The New York TimesPC users are more likely to more conservative, would rather ride a Harley than a Vespa

USERSControversions between users

Dull!Nerdy!Appleholic!Snoppy!

Macs have limited but high quality applications

Macs struggling to cathc PCs

PCs have more advantage for gamers

SOFTWAREWhich has more advantage?

Because the vast majority of the world'scomputers run Microsoft Windows, most attacks focus on PCs.

This doesn't mean that Mac users should completelyignore security

A Mac owner who runs no security software is vastly lesslikely to be the victim of a successful attack than a Windows user who's protected up to his eyeballs2 Harry McCracken

TrojansWorms

Viruses

SECURITY

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Macs scored high marks in categories like reliability, service experience and even phone hold time

The only category in which Mac scored low was percentage oflaptopsneeding repairs.Mac users can get face-to-face assistance from a technician at the Genius Bar help desk located in any Apple Store.

Mac also topped the category, "likelihood of recommending."

CUSTOMER SATISFACTIONIn the most recent surveys conducted by both PCWorld and PCMag;

PC

orMac?

depends upon you more than anything else

Appleis more innovative thanSAMSUNG

Lets see the truth

In 2001

Apple introduced the i-pod

SAMSUNG IntroducedSGH-T100

In 2007

Apple introduced the i-phone

SAMSUNG IntroducedSGH-J700

Before introducingI-phone,SAMSUNG phoneswere like this

After the revolution ofI-phone,SAMSUNG phonesare like this

In 2010

Apple introduced the i-pad

SAMSUNG IntroducedGalaxy Tab

Before introducingI-pad,SAMSUNG tabis like this

SAMSUNG Q1

Because of these reasonsApple field a suit in a US court against SAMSUNG,Claiming that they copiedApples design for its Galaxy Phones.

Lets see whatSAMSUNG copies from Apple

A rectangular product shape with all four corners uniformly rounded

The front surface of the product dominated by a screen surface with black borders

Substantial black borders above and below the screen having roughly equal widthand narrower black borders on either side of the screen having roughly equal width

A metallic surround framing the perimeter of the top surface

A display of a grid of colorful square icons with uniformly rounded corners.

A bottom row of icons set off from the other icons and that do not change as the pages of the user interface are viewed.

Apple claimed that SAMSUNG also imitated Apples product packaging trade dress

Apple claimed that in addition to copying Apples product trade dress, SAMSUNG has also copied numerous application icons in which apple had valid trademark rights as shown below.

Apple claimed that SAMSUNGs infringement of the Apple utility patents provided SAMSUNG with unique functionality for its product that was the result of Apples innovation, and not SAMSUNGs.

Apple claimed that SAMSUNGs USB cables are a clear knock-off of Apples designs.

Apple claimed that power adapters used for SAMSUNGs smartphones, which are almost an exact replica of Apples USB power adapters

And.

Finally The jury ordered Samsung to pay Apple$1.05 billion

According to my opinion

Appleis more innovative thanSAMSUNG

SWOT ANALYSIS...

StrengthsWell recognized ,product differentiation uniquedesign, easy to use products

4thlargest player in the global mobile phone market

Strong brand image, Brand stability ,High brand loyalty

Powerfully financial performance

Focused R&D driving innovation Holds 5% market share in mobile phone market

18.5% market share of global smartphone market

Complete hardware/software package

Patent infringement lawsuit may affect financial condition and operating results

Product recalls, defects may harm reputation and as significant warranty and other expenses

2010, antennae problems in iPhone 4- replacements free of charge

Weaknesses

OpportunitiesStrong growth in smartphone and tablet markets to boost Apples revenues

Robust outlook for mobile advertising market provides growth opportunity

Shipment of smartphones expected to be 850 million by the end of 2013

iPhone business continues to increases

Strongest player in mobile apps market (350,000 apps)

Mobile advertising market is forecast to reach approximately $25 billion by 2015

Increasing demand of online music and other like cloud based services.

ThreatsRising popularity of Google Android may affect its market share

350,000 Android smartphones are activated daily, 150,000 iPhone activated daily

Steve Jobs was innovative and a visionary for Apple. His death has started affecting further developments in Apple

Very reliant on specific suppliers and component providers

Intense competition

Highly dependent on consumer purchases

Where apple stands now?

THE WORLDS MOST INNOVATIVE COMPANIESAPPLETWITTERFACEBOOKNISSANGROUPONGOOGLEDRAWING INFORMATION INDUSTRYNETFLIXZYNGAEPOCRATES

Worlds most reputed it companies

Apple GoogleMicrosoft

The consumer electronics industry outlookSamsungHewlett-Packard (HP)SonyLGToshibaNokiaPanasonicAppleMicrosoftDell

Role of Decider Person in family who have knowledge of Apple Products i.e. commonly younger ones

Role of Buyer Person who have ability of purchasing Apple Products

Role of Influencer Little role of influencer because Apple Products are Expensive

Role of User A User have a urge to use Apple Products because of innovative technology Family Extra shot

Apple product Evolution

Apple 11976Apple 21977

Apple 3Apple lisa19801983

Macintosh Macintosh SE/3019841989

Power book 1001991Message pad & newton os 1993

Quick takePower macintosh 9500 19941995

Network Server199620th anniversary mac1997

I macPower mac G4 cube19982000

Apple flat panels2000Power book G42001

Ipod 2001I mac LCD 2002

Mac mini2005Mac book pro2006

I touch 2007I phone2007

I pad20082010Mac book air

Current CEOTim cook

Unique Features and characteristicsCommands Premium PriceHigh Customer ServiceSuperior QualityPrestigeRapid Innovation

Differentiation Strategy

MarketingApple adopts Four Ps ;ProductPricePlacePromotion

Apple Incs product strategy is:Supply superior ease-to-useSeamless integrationInnovative industrial designTwo main types of products:HardwarePersonal computersPortable devices(i-pods,ipads..etc)SoftwareiTunesFinal Cut ProLogic Studio(and lot more software concerned in every aspects of work)

Product

Price Distribution:Sales ForceThird party wholesale

Distribution Channels:Resellers

Large distribution

On line stores

No Franchises(in INDIA reliance digital store sells APPLE products)

Value based pricing model Variable pricing for iTunes Fixed pricing over all

Promotional techniquesTest drive a MaciPod as contemporary artCelebrity involvementADVERTISMENT Promotion

For Company:More number of retail stores for easy access Continuous innovation to expand Lowering the cost of products and maintaining the same quality standard.

For Others:Do not compromise on price for qualityChoose the products based on individual needsBe unique and different.Recommendation