18 octobre 2011 LETTER OF COMPLAINT – Elise FAUVEL[ ]

Dear Editor,

I am writing to express my concern about a Hirsute Homme’s advert I recently saw, published on

page 87 of your September 11’s issue.

I am referring to the advertisement which shows a man in his forties, running his fingers through his

hair. According to Hirsute Homme, the brand found out “an incredible new anti-hair-loss treatment”.

I tried it, a few months ago, and now I can tell : Hirsute Homme lies. People are fed up with brands

and their misleading adverts, which promise the moon and the stars.

Moreover, the impact that this kind of advertisements is making on the middle-aged people’s

morale and self-confidence, especially on those introverted ones, is devastating. Not only do they

have to face their aging, but they now must be subjected to the Cult of Eternal Youth, even in their

favorite magazine.

Therefore, I urge you to remove it from your next issues. I am a regular reader of your magazine and

it is a great shame to find untruthful adverts, especially in a review which deals with health and

wellness.

I have already made a written complaint to the advertising company. I enclose a copy of this letter

for your reference.

Yours faithfully,

John DRAPER