Analysis of audience research

To start off my audience research I created a questionnaire, this ensured that I got real representation of results back from different audiences. I sent the survey to 12 people and got 10 responses.

The first question we asked was which film genre do you prefer. As you can see from our results most of the audience preferred to watch action and adventure films. We are creating a film noir film but three of the participants questioned me to ask what a noir film was. We feel the need to raise awareness for our noir films, as the audience need a wider range

of films to choose from. There are more action genres for the audience to watch, which means the audience has been given a specific genre to watch and therefor will choose the one they most know about. Action genres are also popular with the audience; this could be incorporated into our noir film as action scenes are needed to make it more watchable and exciting. 18.2% of the audience choose comedy. As noirs are serious action films it would be difficult to incorporate comedy into a noir film.

The result back from the audience has helped us to figure out which character we must we must create. As we were struggling between a mysterious character or a revealing female (Femme Fatale), this result has made us choose to use a mysterious woman character. Not many people liked hero’s to be an option; this is a good result as we have a half hero half bad guy, who is the investigator in our film. A convention of noir is that we have an anti-hero who despite being our main protagonist has their flaws.

Half of the audience choose aged 15 for a film, which means that our film would be best to aim for the 15 upwards audience. To make sure our film will be the correct context for our audience target we will need to check what is suitable to be shown. The next choice that the people choose was an 18, but we would like to aim to have a

wider range of audience so that more people can experience the noir genre.

As shown by the audience’s results they most like to have a plot twist in the film. We have a plot twist within our film so this will meet the demands of most of the audience. Meeting the demand might make sure that more people will want to watch a noir type film. Another popular answer was narrative told in chronological order and this means that the audience would like to see every thing happening in the order it should, with no confusion to throw them of how is to blame for certain things in the film. Our film will also show a flashback as the narrator is telling the story to what has happened through his life.

The audience has stated that they like to see props such as guns, fake blood, cigarettes, and cars. The most popular ones are guns and cars; this is great feedback to hear, as a noir film must have these props to be a realistic noir film from that time it has came from. Cigarettes are the least popular prop which could mean the audience does not like to see people smoking but they like the effect it gives so they know what type of personality the character has. So to deal with the smoking we could imply that they smoke but never show that they take any smoke in.

We asked our audience about how they would like the titles to show up in the opening of the film.

Some of the audience did not understand this question, although they answered it the best they could. The most popular answer was all together and this would mean that most of the opening sequence would be full of the cast and crew all at once. This may not be the best title’s to use, as the audience would not be drawn in straight away. The second best choice was continuously and this means we can slowly introduce the cast and director without drawing all of the attention away from the scene going on in the background.

From collecting all the audiences’ research we will take on board some of the most popular things that were chosen by them. We understand that the audiences have expectations for they types of films they like to see. Although they might like to stick with the same genre we would like to challenge their film boundaries.