The focus point of the poster is the female figure sitting on the chair with the doll. This is do to inform the that the audience that the film incorporates the doll in some way.

Very dark colour pallets such as greys, blacks and dark reds are used to emphasise horror/ thriller genre.

On the poster of “The Conjuring” the director of other famous horror movies is mentioned.

The title is created using a font with pointed edges to create a simple yet menacing look.

The screaming face has connotations of horror and fear which shows that this movie is supposed to be portrayed as athriller/ horror film.

The movie poster contain the names of people and companies that helped in the making of the film

The poster includes the title of the film bottom in a larger font which is used with a contrasting colour. This is done to attract the viewers attention.

The screaming face made out of multiple different photographs which suggests that the story incorporates cctv or other cameras in its plot.

The scratched filter has been added to the poster to show that distress and violence in the film.

The tag line used the poster emphasises the movies genre and tell the audience what the film is about.

The image of a screaming/ distressed woman with a tiara suggests that this movie is linked with the horror/thriller genre and is likely to be set at a school prom.

The red title connotes blood and danger which further enforces the thriller genre It is also written in a sharp pointy font to emphasise the horror and simplicity of the film.

The release date is important to let the audience known when the movie is coming out and make them remember the date.